every moment is a marketing moment
DESCRIPTION
Every Moment is a Marketing Moment. YOU can create a buzz about your health center. Administrative & Executive Assistants Training June 3, 2014 | Great Wolf Lodge, Traverse City. Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association. - PowerPoint PPT PresentationTRANSCRIPT
Every Moment is a Marketing Moment
Dana LawrenceDirector of Communications & Grassroots AdvocacyMichigan Primary Care Association
YOU CAN CREATE A BUZZ ABOUT YOUR HEALTH CENTER
Administrative & Executive Assistants TrainingJune 3, 2014 | Great Wolf Lodge, Traverse City
Know who is “officially” responsible for your Health Center’s marketing, communications, media relations, public relations
#1
Follow your Health Center’s “rules” to help strengthen its brand
#2Logo usageStyle guideMedia policySocial media policyCustomer service
etiquette
Establish/nurture relationships with reporters/journalists
#4Connect to media point
personEverything is
“on the record”Reporter first/
friend second
Share news that your Health Center’s communications point person can turn into a story to pitch to the media
#5
Be on the lookout for your Health Center in the news
#6Read local paperWatch local TV“Clip” news coverageShare everywhere Send to
Be on the lookout for your Health Center in the news
#6
http://www.google.com/alerts
Invite elected officials AND the media to events#7
http://healthcenterweek.org
Take your camera with you everywhere#8
http://www.picmonkey.com
Pictures tell a thousand words
Video is even more compelling
Use your smart phone
Get signed media release forms
Take your camera with you everywhere#8
http://www.youtube.com/watch?v=lfDXsOyfuF8
http://www.animoto.com
Help identify effective spokespeople#9
http://youtu.be/E3wpcGopTAk
Engage online#10
https://www.facebook.com/MichiganPrimaryCareAssociation
https://twitter.com/michpca
Dana LawrenceDirector of Communications
& Grassroots Advocacy
Michigan Primary Care Association
[email protected]@danaslawwww.mpca.net
Questions?