everyplay - give your players a voice
DESCRIPTION
Word of mouth is the most powerful way for players to discover new games. Everyplay gives your players a voice to share their most awesome, outrageous and funny game moments as video replays. Presentation delivered at Unity3D's annual Unite 2012 conference in Holland, Amsterdam on 24th Aug 2012.TRANSCRIPT
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Give your players a voice
Jussi Laakkonen Founder & CEO
Applifier
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First, let’s
FORGET
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© GDC
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That we are
professionals
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Zoonabar
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That we know tens of ways to
market our games
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Yelp.com
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Instead, let’s put on a consumer hat
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What’s the most
POWERFUL WAY to find a new game?
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Yelp.com
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Through Friends
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Word of mouth
trumps Featured spot
TOP25 rank In-game ads
… everything
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Urban mixer
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my business dinner three years ago
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Jojo 77
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Air traffic control? Slightly less boring
than watching ice melt
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tsmall
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Seeing the actual game Holy sh*t.
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Been playing >3 years Imagine that for
your game.
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Machine Project
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Let’s put word of mouth under a microscope.
What makes it go?
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Seeing is believing. Actual gameplay footage.
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Gameplay or don’t bother. CGI, Renders etc
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Real people or it’s an ad.
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Emotion
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What if you could make
word of mouth
shareable?
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now you can
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Michael Whyte
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Live demo check out samples at www.everyplay.com
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ColorblindPicaso
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Live demo Need a volunteer =)
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Cabreney.jm
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Live demo This won’t hurt.
Much. =)
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Live demo check out samples at www.everyplay.com
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Give your players a voice
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Foster true fans Create a community
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Personalize multiplayer
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Social 2.0 for mobile games Free. No platform tax.
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www.everyplay.com
@everyplaydev