Everything is personal

a means of meeting the customer's needs more

effectively and efficiently, making interactions faster

and easier and, consequently, increasing customer

satisfaction and the likelihood of repeat visits.

Personalization is …

Personalization is …

Although it has 17,000

locations in over 55 countries

around the world, Starbucks

still offers a personalized

approach by manually writing

the name of each consumer

Name’s matters!

8 things you don’t know about personalization

Personalization is every where

Personalization is listed as the no. 1

marketing trend for 2015

#1

Personalization increase ROI

companies who put data-driven personalization at the

center of marketing and sales decisions improve

marketing ROI by 15%-20% percent or more.

Data enable to be where the consumer is going, not

where they’ve already been.

#2

Personalization increase sales

• There is a strong commercial case for personalization –

those who are doing it report a 14% uplift in sales. [In

addition to the 11% sales uplift that clients get if they

choose Triggered Messaging for cart and browse

abandonment emails.]

• 52% of shoppers spend more when online ads are

based on shopping behaviors**

• 48% spend more based on email personalization**

#3

*OCTOBER 2014 GLOBAL SURVEY, FROM E-CONSULTANCY AND ADOBE

**BizReport : Ecommerce : February 19, 2015

Lookalike - Inspired SegmentationAnalyzed membership data & learned which ZIP Codes were home to the zoo’s most frequent

guests. Then they targeted discounted campaigns to other people from those areas

54% of consumers would end loyalty relationships if they are not given personalized, tailor-made offers

Personalization & loyalty#4

30% 70% generate

Of your

consumers

Of your

revenue

“Build Your Burger” program

Personalization & mobile

#5• Mobile apps will become the gateway to personalized

data. More then 268 billion expected downloads will

make mobile apps a leading marketing tool, offering a

rich stream of personalized data

• By 2017, consumers will provide data to more then 100

mobile apps & services every day

• App users want exclusive offers

• Over 40% of emails opened on mobile

Personalization & mobile

Personalization is every where

Email remains the most personalised channel (78%),

though desktop is catching up (69%),

and more than a third are now personalizing the

mobile experience (36%).*

#6

*OCTOBER 2014 GLOBAL SURVEY, FROM E-CONSULTANCY AND ADOBE

Yael’s Facebook feed

Yael’s LinkedIn feed

personalize to make it easier for your customer

#7

Personalized email’s won’t instantly be trashed.

Don’t let your email fall into the archive or spam. Create meaningful messages that connect to consumers.

Personalized, triggered email’s boast 25% higher open rates & 51% higher click rates

#8

Personalized email’s

Personalization is a way of living

http://blog.bitly.com/post/93906873959/5-dos-and-donts-of-email-marketing

http://www.exacttarget.com/blog/the-7-dos-and-5-donts-of-email-subject-lines/

http://www.infernotions.com/dos-donts-personalized-marketing/

http://www.slideshare.net/EkaterinaTractus/7-facts-that-show

http://blog.getresponse.com/personalization-key-customers-hearts-minds-wallets-infographic.html

http://www.bizreport.com/2015/02/study-most-shoppers-spend-more-with-personalization.html

http://channelmarketerreport.com/2015/01/why-personalized-marketing-will-dominate-in-2015-infographic/

http://time.com/money/3327751/mcdonalds-millennials-mcbrunch/