everything is public

Everything is PublicNothing is Private

It’s 1949

Enter: A new era, a ‘baby boom’ and

therefore the baby boomers were born

Everything is Public

Big Brother

Orwell anticipated a fictional era where data

is collected for manipulation and

control of the masses

An era of Big Data


http://darwineco.com/2014/02/using-big-data-expressions-awareness-discovery-assistant//

But wait, we’ve been gathering

data for centuries

We’ve been writing on walls

for centuries

We still write on walls

We wrote on ancient walls

too

Politics on Walls

Love on Walls

However…

We grew up believing what we did was private unless we

made it public

Private Conversations

Private Community

Conversations

Public Community

Conversations

Social Conversations

Social Networking

Conversations

Business Conversations

Public Conversations

Overheard Conversations

When did the lines begin to

blur


Ref: http://11even.net/2010/08/history-internet/kreativ/

Enter: The Information

Superhighway


Image: http://jasonjhr.wordpress.com/2010/12/10/yes-a-gingerbread-latte-hold-the-internet/


Image: Source: http://www.saidaonline.com/en/newsgfx/world%20wide%20web.jpg

http://www

SMS, messaging,

email and ICQ

Networking in social walled

gardens

Our thirst for information was growing

Browsers, portals and

search engines

Baby boomers invented the

internet

but……what have we done?!


Image: The Matrix 1999

Will we survive Y2K - the Bug, and

then what if we do?

We survived. Enter: a new millennium

We embraced social networking and

created social media

We shared our knowledge, our skills, and much

more

Gen-X and Gen-Y took too it all and Baby Boomers scoffed

We laughed and cried over all the social media spilt milk

Has our privacy been shredded?

And who cares?

It’s 2014

Enter: a new generation


Refhttp://marcelo-baez.blogspot.com.au/2011/04/generation-alpha-latest-illustration.html

Yes, the X and Y’s are having

kids


http://www.processlibrary.com/en/blog/65-of-parents-check-on-teens-smartphones

The Millennial Generation

Gen-Z?...


Image: http://www.mccrindle.com.au/images/resources/resources-downloads/abc-xyz/Beyond-Z-Generation-Alpha.jpg

…and guess what, they are now all

becoming…

teenagers

customers

employees

Intuitively they know that everything they

do is public

They take it for granted

When they sign up to social media

platforms, they choose what to make private

There will always be socially unacceptable

exceptions

We’ve been making good and bad choices about what we post on walls for centuries too


http://bbc.co.uk/newsround

Fast forward a few years

It’s 2024


Image: http://tattooroadtrip.com/blog/wp-content/uploads/2013/09/Tattoo-Interview.jpg

They have lived their entire lives online. They have never

known life off the grid


Image: The Matrix 1999

They don’t call it Big Data or Big Brother

They don’t call it anything yet

Have they been blissfully unaware that everything they do has

been captured?

They’ve stopped worrying about data being collected for manipulation and

control of the masses

They’re astutely aware of data being collected for manipulation and control of the masses

Irrespective of whether we think

this is a good thing or a bad thing

Their generation will understand data better

than any generation before them

They totally get it

If you want to ‘get’ them and you want

them to ‘get’ you then be as open as they are

Flip the convention on

its head…

Everything is public

everything is public

Technology

dont call

public image

public ref

public http

private

data

era

http