Freeman, Mathis & Gary Seminar:

"Everything You Wanted to Know About a Union Organizing Campaign, But Were

Afraid to Ask”

April 15, 2009

About Projections

30 Years of Employee Communications

Established in 1979

Leading producer of labor relations communication

Evolving delivery systems: from slides to video to web to eLearning

Natural transition from labor only to include:

About Projections

30 Years of Employee Communications

Orientation Training Compliance Liabilities Workplace Issues Benefits

About ProjectionsProduct Development is Constantly Evolving

Client needs

Current Events & Politics

Economic Challenges

Available Technology

Vital Topic: EFCA

3 Strategic Audiences to stay Union Free:

New Hires

Supervisor & Managers

Current Employees (and their families)

New Hires

State your company’s union free philosophy from day one or even before

In the ads you run in the newspaper

In the interview process

Pre-hire or Recruiting video

New Hires

State your company’s union free philosophy from day one or even before

In the ads you run in the newspaper

In the interview process

Pre-hire or Recruiting video Day in the life of an employee (job specific) 8-10 minutes in length Sets expectations Reduces turn-over in 1st 90 days

New Hires State your company’s union free philosophy from day

one or even before

In the ads you run in the newspaper

In the interview process

Pre-hire or Recruiting video

Orientation video Contains union free statement 15-18 minutes Top-line benefits Long shelf-life, typically 3 to 5 years On-boarding, all employees, send to homes.

New Hires State your company’s union free philosophy from day

one or even before

In the ads you run in the newspaper

In the interview process

Pre-hire or Recruiting video

Orientation Video

Union free statement in your company handbook Consistent with all statements in all media

Supervisors & Managers First line of defense, now more than ever

Consistent message & training is critical - Multiple locations can be a challenge

Communication needs to be available 24/7/365

Must be easy to use and easy to update

Protected communication

Tracking & Reporting

Supervisors & ManagerseLearning: Supervisors Can Keep You Union

Free

Provide consistent training - without travel expenses

6 Powerful modules can be taken at any time

Compliance reporting included

Not just what to do or not do, but HOW

Fully interactive – fosters understanding & putting tools into practice

Affordable “per-supervisor-trained” pricing

www.Supervisors.tv

Supervisors & Managers

Website: LaborLook.com

Welcomes the Supervisor, provides company-specific information

Clearly states your company's union-free philosophy

Regularly educates Supervisors with current labor news and information

Provides Supervisors a channel for reporting any observed labor activity

Empowers Supervisors with information on unions and union tactics

LaborLook WebsiteA LaborLook.com website establishes a trusted resource that supervisors can turn to with questions, concerns or comments.

It provides a wealth of information while offering a 2-way channel for feedback.

Supervisors & Managers

Video: Your Best Defense

Basic Supervisory training

Brief overview of what Supervisors need to know

Opens up dialogue about company philosophy

Available late April, 2009

Supervisors & Manager

eLearning: Catch Phrase

Actionable Role-Play scenarios

Helps supervisors listen for key words & phrases

Provides the best answers to employee questions

Available early June, 2009

www.CatchPhrase4Supervisors.com

Current Employees need

Authenticity (be straightforward)

Transparency (don’t hide)

Immediacy (no delays, no gaps)

Participation (self-directed)

Connectedness (feeling “in on things”)

Accountability (no excuses)

Current Employees

Website: UnionFree.com

Welcomes the Employee, provides company-specific information

Clearly states your company's union-free philosophy

Regularly educates employees on the union or unions most likely to target them

Communicates to secondary audiences: family members and general public (optional)

Powerful interactive calculators: Strikes, Dues, Investment and customized Benefits

LaborLook & Unionfree Websites Are Completely Custom-built to your company, your

issues, your employees and the specific union(s) who are or who might try to organize employees.

Always On, and your managers can access it from home at any time, day or night, as can their families and others who might play a role in the decision-making process.

Up-To-The-Minute with updates and changes as they come up. Got new information? It can be on the website in a matter of minutes.

Highly Effective because you control it and your employees use it, so they seek out the information they need to make a rational and informed decision.

www.LaborLook.com

Current Employees

Video: Little Card, Big Trouble

20 Year History, new EFCA version

Powerful vignettes, compelling narration

Depicts true tactics organizers use

Encourages protection of signature

www.LittleCardBigTrouble.com

Current Employees

Video: Push Back

All-new tool, follows “Little Card Big Trouble”

Demonstrates techniques employees can use

Reinforces the legal right NOT to organize

Has a companion version for Supervisors

Available late May 2009

www.ThinkBeforeUInk.com

Current Employees

Video: No Vote, No Voice

EFCA-Specific Message

Appropriate for employees & supervisors

Provides history, motivation, possible outcomes

Encourages protection of signature

www.EmployeeNoChoiceAct.com

Current Employees

Video: Custom Icebreaker

Labor Relations orientation video

Provides an overview in a non-confrontational tone

Gets down to specifics of organizer's tactics and organized labor's legislative agenda (including EFCA)

Creates knowledgeable employees who are less likely to listen to an organizer's sales pitch

www.IceBreakerVideo.com

Your Labor Strategy: Final Thoughts Preventive training is an absolute necessity for both

Supervisors and Employees.

There could be no signs, no warning.

THEMES: Don't Sign The Card Protect your Signature Company Shareholder Philosophy No second chance, no changing your mind, ink is

permanent Not just a "3rd party" union - 4th: mediator, 5th:

arbitrator Don't be the "Plus One"

Are You An Insider?• Membership is complimentary – apply online• View & share videos, whitepapers, articles, sample eLearning & websites• Network: join groups, events, forums, contact others•Stay informed with daily news updates

www.ProjectionsInc.com

Questions?

www.ProjectionsInc.comToll-free: 877-448-9741