evolución de los sistemas bssoss en el sector de las telecomunicaciones
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© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.
Philippe LeonDirectorNext Generation Operation Support Systems
Transforming the Customer Experiencethrough Operation Excellence
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Today’s agenda
• Transforming customer experience… why?
• Operational Excellence …why?
• HP approach
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The Telecommunication industry was already challenging
Competitors are unexpected
The walls are down
Customers are in control
And now it gets even harder
Budgets are tight
Time is short
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Leadership implies transforming the customer experience… It has many imperatives
Service Innovation
Operational Excellence
Infrastructure
Transformation
Real-Time Customer Insights
Transform the
Customer Experienc
e
HP Next Generation OSS
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Where does a NOC want to go?
10%
40%
Operation
Consolidation
Innovation30%
60%
Today3 years from now
20-25%
35-40%
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Challenges in Operations Today
6
Lack of Integration between organizations and in processes
Poor call center performance
Difficult to determine root cause
IT Infrastructure now part of service
Not part of OSS
Increased Complexity
Too many tools, groups and processes
High cost passed on to customer
Impact on Innovation
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Next Generation OSS Transformation For better Customer Experience
Netw
ork
op
era
tion
s
IP m
an
ag
em
en
t
IT In
frastru
cture
Man
ag
em
en
t
Current End State
Integrated Operations
Service Management
Domain specializations
Business view
Why? How fast?
Transformation
Functional view
What?
Technical viewHow?
Implementation view
With What?
Busin
ess P
roce
ss Auto
matio
n
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HP Approach to help our Customers Reach Operations Excellence
• Global Delivery Factories
• Global Methods
• Local Teams close to customer
• Transformation Governance
• Financial Analysis, Optimization, Innovation
• Best-Practices
• Fulfillment, Assurance and Integration
• HP & Partner Software, HP Hardware
• Marketing leading IT and Telecom Management
Business Consulting
Delivery
Software solutions
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HP NGOSS Software Solutions
Fulfillment• Automated
processes• Consolidated
across all technologies and services
Assurance• Customer-
Centric• Infrastructure
and Service health, SLAs, Customer Experience
• Automated and Improved problem resolution
Deployment Support• Packaged
solutions by telecom domain or applications
• Standardized integrations
• Business process and data models
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Functions Addressed by HP NGOSS
Fault Management
Performance Mgt
Service Mgt
Problem Mgt
Assurance
Order management
Activation
Inventory
Change & Config.
Fulfillment
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OSS Consolidation at Large LAC OperatorOpportunity
Consolidation of multiple operation centersBe able to offer services including triple-play that meet corporate customer SLAs, thanks to standardization and transformation of operations processes
Solution Benefits• HP Consulting and Delivery
services used a combination of the ITIL and eTOM reference models to deliver a TeMIP-based solution
• Seamless operation in all regions
• Optimize infrastructure use
• Scale economies (telco & IT infrastructure)
• Global visibility of service components
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OSS Automation at Large North American Fixed OperatorOpportunity
Automation of Processes Automate problem resolution processes across wide range of systems
Solution Benefits• Based on HP TeMIP Solution now
interfaces to 60 systems and includes 135K rules
• From 1999-2007 $65M was invested, yielding estimated $1B cost savings
• Savings from staff reduction and reduced mean time to repair
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New OSS/BSS for Mobile Start-upOpportunity
Service Launch and Control New Latin American Mobile Operator needed BSS/OSS for launch
Solution Benefits• HP Consulting, integrated
fulfillment and billing solution based on HP know-how, HP Software and partner products
• Gained 10% market share in 60 days
• Reduced cost of subscriber activation by 10 times
• Deployed in 60 days
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In summary
• Transforming Customer Experience is an imperative
• Operational Excellence is an effective strategy to improve customer experience
• Key success factors−It is a transformational journey−It’s critical to act and to be concrete−Business process driven approach −Telecom and IT converged processes−Solid architecture and best of suite solutions
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Achieving OSS Transformation with HP
Transformation Governance
IT & Telco Best In Class Solutions
Standards, Best Practices,
Knowledge
Local & WW Consulting and
Delivery
+YOU
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HP Recognition from the Industry“DTAC’s primary goal is to provide a rewarding experience for our 19 million customers, and HP is an important partner in that effort“
Tore Johnsen, chief executive officer, DTAC
“M-Tel expects to enhance customer experience, especially for high-value corporate users, by using the HP solutions.”
Roni Babikian, head of the Network Operations Center
Winner of TMF 2007 Excellence Award, PROSSPERO Supplier for OSS/J“The winners distinguished themselves by their significant contributions to the industry at large and the …advancement of TM Forum best-practices”
Martin Creaner, President TM Forum
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Analyst views of HP in OSS“With a solid background in integrated OSS/BSS, HP is ideally positioned to help service providers evolve toward a customer-focused approach to service assurance.” Ari Banerjee – Program Manager, Yankee Group, May 2009
“HP is again the market leader leveraging its strong position of HP …TeMIP deployments” — #1 in Telecom Service Management
OSS Observer Market Share, May 2008
“HP has definitely moved the banner forward. It has introduced… a number of customer-centric and technology focused solutions.
HP brings a number of strengths. They are recognized globally by …service providers which makes them a very strong competitor in this very quickly changing business world.”
Karl Whitelock – Senior Consulting Analyst Stratecast
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Go NGOSS. Now.
www.hp.com/go/NGOSS