PowerPoint Presentation

Evolution of Adtech

LIFT OFF(Mobile finding feet)

ATTAINING ESCAPEVELOCITY(Mobile spearheading mobile digital ad)

ORBIT INSERTION(Reimagine Advertising)

LIFT OFF(Get off the ground )

Stage -1ADVERTISER FOCUS

ROI IS KEYYEILD MAXIMIZATION FOR PUBLISHERMONOLOGUE

ATTAINING ESCAPEVELOCITY(Seeing the competition in rear view Mirror)

Stage-2USER EXPERIENCE IS KEYRELEVANCE MATTERSNATIVESTRONG NOTION OF VALUE FOR USERS

Some people say If you have managed to achieve stage -2 then you may be the new unicornBut we think now its really time to fly to next orbit.

Stage -3

ENABLING SEAMLESS MOBILE DISCOVERY & CONSUMPTION

ORBIT INSERTION2015 ONWARDSDELIVERING POWERFUL NARRATIVES THROUGH STORY TELLING

TRANSFORMING MONOLOGUES INTO CONVERSATIONSINTRODUCING A TRUSTED COMPANION - MIIP

Advertising Today

Experience delivered to consumers often does not demonstrate much value to them

Current advertising fails to evoke trusts ...

Its a persuasive monologue today ...

For consumers, the core value advertising was meant to deliver was discovery

Advertising is a $600Bn industry thriving on practices users dont like

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Core purpose of advertising is not build around user

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User behavior & device capabilities on mobile have evolved

Why havent ads?

Time to reimagine advertising in this new mobile first era

Reimagining advertising into discovery and creating moments of inspiration for the users

Enabling consumers to discover from within thousands of apps and create billions of discovery moments

Market evolution needs to fuel innovation in advertisingBrand awareness2012

App downloadeCommerceOffline commerce20152018

Market evolution

Drive Consumption Drive Intent + awarenessMarketing ObjectiveBusiness opportunity

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Driving discovery based consumption on mobile

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A Revolutionary Discovery Platform from InMobi

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1. ENABLING SEAMLESS MOBILE DISCOVERY & CONSUMPTION

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2. DELIVERING POWERFUL NARRATIVES THROUGH STORY TELLING

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3. TRANSFORMING MONOLOGUES INTO CONVERSATIONS

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Miip for Commerce

THE LARGEST DISTRIBUTED PLATFORM FOR COMMERCE

with very little room for errorUnderstanding user after all is rocket science!

Discovery is about iterative experience

Every next experience needs to be connected to the past experience in the context of present, making every new experience more relevant and curated

How we do it?

We have created a massively high performance user store Miip based on user emotional graph

With presence in multitude of apps, Miip learns about user choices and preferences slowly and presents better options every time even before you know you might need them

This is done irrespective of any country | any region | any preference with sub-millisecond latency

Discovery is an emotional process which supersedes intent

Google has intent graph Facebook has social graph InMobi has the most powerful of them all Emotion Graph

Under the Hood

We are able to address ever increasing complexity in our data scale and flow32

Hong KongBostonSan JoseEurope9 Bn+ events/ day

Real time cross data centre data flowEach green line represents actual data flowEach node represents physical server/ clusterData flow is from the periphery to the centre

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Raw Data Data Domains and Sources34

DeviceUserApp / SiteGeo-LocationData DomainsData Sources

1st Party

3rd PartyPublic2nd PartyNetwork Ad Requests and SDKInMobi Analytics and other platform productsData from AdvertisersData from PublishersImpression, Click and Download DataVendors such as BlueKai, Mobilewalla, Comscore, FactualCensusWeatherHolidaysGovt DatabasesDomain processing platform

Data Enrichment on Apps and Location Domain2Domain processing platform

Insights Generation across DomainsRating and ReviewCategoryTech CapabilitiesDemographicPoint of InterestEconomic IndicatorPsychographic ProfileMarket AvailabilityRanking & TrendsHWOSocial TraitsApp usage patternDomain processing platform

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But why are we changing the course of the wind?