evolution of digital technology
TRANSCRIPT
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Digital Marketing
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Evolution of ‘the web’
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Time to reach 50 000 000
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38y
Time to reach 50 000 000
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13y
Time to reach 50 000 000
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4y
Time to reach 50 000 000
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3y
Time to reach 50 000 000
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2y
Time to reach 50 000 000
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<1y
Time to reach 50 000 000
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Hierarchy of needs
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1943 - Maslow
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1943 - Maslow 2013 - …
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The internet in numbers
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7,5B World
Population
3,4B Internet Users
1,4B Add since 2010
45% Internet
penetration
InternetSTATS
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507M People
402M Internet
users
79,3% Internet
penetration E.U.
7,5B World
Population
3,4B Internet Users
1,4B Add since 2010
45% Internet
penetration
InternetSTATS
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8,7 People7,1 Internet
users
82% Intenet
penetration
81,9% Internet
penetration
7,2B World
Population
3,2B Internet Users
1,2B Add since 2010
40,4% Internet
penetration
Austria
InternetSTATS
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48%18%9%
%Share
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WEB 0.0 Developing the internet
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WEB 1.0 The world wide web is born
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WEB 1.0 Read ONLY
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WEB 1.0 Read ONLY -
First Search Engine
1993
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WEB 1.0 Read ONLY
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WEB 1.0 Internet bubble
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Internet Succes!?WEB 1.0
Internet bubble
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Internet Succes!?WEB 1.0
Internet bubble
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Internet Succes!?Today
A new internet bubble?
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Internet Succes!?Today
A new internet bubble?
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Internet Succes!?Today
A new internet bubble?
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Internet Succes!?Today
A new internet bubble? ?
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Internet Succes!?Today
A new internet bubble?
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TodayA new internet bubble?
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TodayA new internet bubble?
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TodayA new internet bubble?
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Internet Succes!?Today
A new internet bubble?
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Internet Succes!?Today
A new internet bubble?
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Internet Succes!?Today
A new internet bubble?
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Information Age
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5MB - $120.000 65MB - $60
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Eric Schmidt CEO of Google
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1 Byte = 1 grain of rice
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
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1 Byte = 1 grain of rice
1 Kylobyte = 1 bowl of rice
1 Megabyte = 8 bags of rice
1 Gigabyte = 3 trucks of rice
1 Terabyte = 2 container ships
1 Petabyte = covers Manhatten
1 Exabyte = covers west coast USA
1 Zettabyte = fills Pacific Ocean
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infoBESITAS
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WEB 2.0 Participating Web
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2004
WEB 2.0 Participating Web
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WEB 2.0 Participating Web
2006
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WEB 2.0 Participating Web
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WEB 2.0 Participating Web
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Traditional Publishing
Social Publishing
Interaction
1998 2006 2016
DAYS HOURS MINUTES100D 10K 10M
WEB 2.0 Participating Web
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WEB 2.0
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WEB 2.0
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WEB 2.0
not more than 6h within 6h within 1h
77% 85% 65%
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WEB 2.0
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WEB 2.0
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WEB 2.0 Participating Web
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WEB 2.0 Participating Web
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Mobile Society
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Web 2.0? Mobile Society
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Web 4.0? Mobile Society
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Web 4.0 Mobile Society
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Web 4.0 Mobile Society
From “move-ability”
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Web 4.0 Mobile Society
To “We bring it along all the time”
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Web 4.0 Mobile Society
Smart, portable, personal, context-aware, multifunctional devices …
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Smart, portable, personal, context-aware, multifunctional devices … which can be used to make a phone-call
Web 4.0 Mobile Society
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Web 4.0 Mobile Revolution
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Web 4.0 Mobile Revolution
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Web 4.0 Mobile Revolution is slowing down
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Web 4.0 Mobile Revolution is slowing down
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Web 4.0 Mobile Revolution
Early Market Mainstream Market
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Web 4.0 Mobile Revolution
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Hype Cycle
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Hype CycleTechnology2015
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Hype CycleTechnology2016
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Mobile Revolution
Web 4.0 Mobile Revolution
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Web 4.0 Mobile Society
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Web 4.0 Mobile Society
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Something strange happened while we switched to mobile screens…
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Video Then Video Now
Web 4.0 Mobile Society
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Web 4.0 Mobile Society
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Web 4.0 Multi-screen
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Web 4.0
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But
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The end of the ‘screen age’ is near!
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Web 4.0 Less screens more connections
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Web 4.0 Less screens more connections
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Web 4.0 Less screens more connections
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Web 4.0 Less screens more connections
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Web 4.0 Less screens more connections
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Web 4.0 Less screens more connections
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The internet will disappear!
“When everything is connected, the internet as we know it will be gone. You won’t need to push a button (safari, explorer) anymore to be online. Connectivity will belike oxygen: all around!”
Web 4.0 Less screens more connections
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Web 3.0 Semantic Web
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Web 3.0 Semantic Web
A semantic web is a web where all information is categorized and stored in such a way that a computer can understand it as well as a human.
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Web 3.0 Semantic Web
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Web 3.0
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Web 3.0 Semantic Web
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Web 3.0 Semantic Web
“Data is moving from something you use outside of the work stream to becoming a part of the business app itself. It’s how the knowledge worker is actually performing their job.”
Frank Bien, CEO of Looker (2016)
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Web 3.0 Semantic WebAugmented & Virtual reality Tailor made & Personal (search) Deductieve Reasoning
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Web 3.0 Virtual Reality in 1991Web 3.0
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Web 3.0 Virtual reality today
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Web 3.0 Semantic Web
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Web 3.0 Semantic Web
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Web 123
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Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
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Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
Web 1.0The Web
connects information
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Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
Web 1.0The Web
Web 2.0Social Web
connects information connects people
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Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
Web 1.0The Web
Web 2.0Social Web
Web 3.0Semantic Web
connects information connects people
connects knowledge
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Web 123
Degree of social connectivity
Deg
ree
of in
form
atio
n co
nnec
tivi
ty
Web 1.0The Web
Web 2.0Social Web
Web 3.0Semantic Web
Web 5.0Meta Web
connects information connects people
connects knowledge connects intelligence
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…. And I don’t even like numbers!
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Web 123In
tera
ctio
n
Data
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Web 123
Data
Inter
actio
n
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Web 123
Data
Mea
ning
Inter
actio
n
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Web 123
Data
Mea
ning
Inter
actio
n
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Web 123
Data
Mea
ning
Inter
actio
n
Web 1.0The Webpure data
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Web 123
Data
Mea
ning
Inter
actio
n Web 2.0Social Web
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Web 123
Data
Mea
ning
Inter
actio
n
Web 3.0Semantic Web
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Web 123
Data
Mea
ning
Inter
actio
n
Intelligent Web
Web 5.0
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Web 123
Data
Mea
ning
Inter
actio
n
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Web 123
Data
Mea
ning
Inter
actio
n
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Web 123
Data
Mea
ning
Inter
actio
n
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Web 123
Data
Mea
ning
Inter
actio
n
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Web 123
Data
Mea
ning
Inter
actio
n
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Digital Marketing
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wearesocial.com comscore.com www.gartner.com www.KPBC.com www.statista.com