evolving consumer culture · denis treacy 2019 denis treacy - 40 years in fmcg - “a very...
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Evolving ConsumerCulture
Lifestyle choices, Belief systems
Denis Treacy
Denis Treacy 2019
culture compass [email protected]
fides
intrepidaFood Sure Summit Presentation
Briefing Agenda
culture compass ltd - foundations
Consumer Trends - Vegan & Halal
The Brand Principle
Key Principles of a Secure Supply Chain
The 4 Key Pillars of CapabilityPolicyOrganisationPerformanceCulture
Business Continuity & Crisis Management
Questions - I am here for 2 days
Denis Treacy 2019
culture compass [email protected]
fides
intrepida
Denis Treacy 2019
Denis Treacy - 40 years in FMCG - “a very particular set of skills….”• Product quality, food safety, health & safety, security, business continuity, crisis management, environment.• Food science, research and development.• Commissioning production lines, chocolate refineries, manufacturing products, running factories.• Global functional, executive & strategic leadership.
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CIM
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CIM
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CIM
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CIM
KnowledgeEffect
KnowledgeEffect
KnowledgeEffect
culture compass [email protected]
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intrepidaculture compass foundations
Denis Treacy 2019
Bringing Balance
culture compass [email protected]
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culture compass foundations
Denis Treacy 2017
culture compass [email protected]
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intrepidaConsumer Trends and Expectations
Let’s talk about…. The growth of vegan
Demand for meat free was up by nearly 1000% in 2017
2018 the UK launched more vegan products than any other nation
35% of UK consumers have stopped or reduced meat consumption
25% of all UK evening meals are Vegan
There are now 600,000 vegans in the UK, up 42% in 2018
culture compass [email protected]
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intrepidaConsumer Trends and Expectations
Growth of Islam
Fastest growing belief system in the world
In particular, Europe & India
Muslims will make up 25% of the global population by 2030
Muslim populations are growing twice as fast as non muslims
Back to Bolton
Population 128k vs 180k (1911)
9% Muslim vs 3% rest of UK
20 mosques
Growth of Halal
Halal meat is one of the fastest growing of all food sectors
Australia, together with India & Brazil is one of the worlds leading Halal meat producers, supplying to over 100 countries.
Nando’s, KFC & Subway all now developing offerings
Çculture compass [email protected]
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intrepidaThe Brand Principle
Your Brand
Is who you are
Represents your core values
Establishes your agenda with your consumer
Grows the emotional link
ÇKey Pillars for Predictable Outcomes
Denis Treacy 2018
Behaviour
Standards
Co
mp
ete
ncy
Me
asure
me
nt
Culture Performance
Organisation Policy
Culture• Values• Relationships• Behaviour• Motivation• Conduct• Responsibility
Organisation• Structure• Authority• Accountability• Capability• Competence• Capacity
Performance• Information• Data• Indicators• Targets• Observations• Assessment• Feedback
Policy• Policies• Rules• Standards• Accreditation• Processes• Practices
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ÇPolicyculture compass [email protected]
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Policy• Policies• Rules• Standards• Accreditation• Processes• Practices
Risk Assessment
Map the vulnerabilities
Apply mitigations
Prioritise resources
Plan for continuity
Prepare for events
It’s a VUCA world
ÇPerformance
Denis Treacy 2019
You get what you inspect
not always what you expect
Targets
Set targets for failure and you may drive focus on reducing the appearance of failure.
Set targets for success and you drive focus on improving the likelihood of success
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Performance• Information• Data• Indicators• Targets• Observations• Assessment• Feedback
Accidents
Incidents
Unsafe
Conditions
ÇPerformance
Denis Treacy 2019
culture compass [email protected]
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Performance• Information• Data• Indicators• Targets• Observations• Assessment• Feedback
Product Withdrawal
Recall/Brand Fatality
Stock Hold & Re-process
Production Stoppage
Major nonconformance
Minor specification
Nonconformance
FailureCosts
€
Focus on Indicators
Focus at the base of the
pyramid
ÇOrganisation
Denis Treacy 2019
culture compass [email protected]
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Organisation• Structure• Authority• Accountability• Capability• Competence• Capacity
Know your Supply Chain
Tier 1Core business
& control
Tier 2Dedicated co-packing& co-manufacturing
Tier 3Non dedicated services
& service provision
Tier 4Supply of materials
and services
Tier 5Out of contact.
With Consumers
Control and influence reduces the FURTHER you move from the Core
ÇCulture
Denis Treacy 2018
culture compass [email protected]
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Culture• Values• Relationships• Behaviour• Motivation• Conduct• Responsibility
Take responsibility, get involved
Step forward, take responsibility
Ask questions, challenge normals
Observe, inspect, reference
Have an impact, make a difference
The single biggest influence in the shift
towards a positive culture was the
development & implementation of GOYA….Denis Treacy
Crisis & Incident Management
Denis Treacy 2019
Key Determinants
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1. Event or condition?2. Level of threat & exposure3. Level of complexity, number of products4. level of stock control & shelf life5. Crisis team, core & support teams - CIM process.6. Communications plan
Typical Action Timings• 0hrs - Hold Everything…. Immediately• 0hrs - Assemble team, set ups process, allocate resources• 4hrs - Single SKU, multiple customers, trace & first action• 12hrs- Multiple SKU’s - Track & Trace• 24hrs - Multiple SKU combinations, multiple regions• 24hrs - Internal & external comms positioned & loaded
Food Safety Culture
A 40 year journey
Denis Treacy 2019
Next Webinar - post conferenceculture compass [email protected]
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Thank You
Denis Treacy 2019
culture compass [email protected]
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Questions
I am here for 2 days
Where are the weak links
Denis Treacy 2019
Tier 1• Bulk materials• Primary bending• Control servers• Integrated systems• Recipe management• Engineering controls• Laboratories• Main services
Tier 2• Secondary processes• Rework & lay-a-side• Packaging storage• Small ingredients• Sieves, filters, magnets• Personnel Areas
Tier 3• Finished process• Exposed product• Product storage• Waste & Effluent
Tier 4• Packing & palletisation• Despatch• Distribution• Car parks
Tier 5• Public areas• Adjacent facilities
Tier 1Tier 2 Tier 3 Tier 4 Tier 5
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