evolving media space - india scenario

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Changing media landscape in India

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Page 1: Evolving Media space - India Scenario
Page 2: Evolving Media space - India Scenario

Q The first private

&AFM radio station in

India?

Page 3: Evolving Media space - India Scenario

QThe first private FM

radio station in India?

&

A

Page 4: Evolving Media space - India Scenario

QWho has received maximum Filmfare

awards so far?&A

Page 5: Evolving Media space - India Scenario

Maximum Filmfare Awards so far…

Q&

A28 Filmfare

Awards

(of which 13 are

Filmfare South

Awards)

Page 6: Evolving Media space - India Scenario

Q Top media agency of India - 2012&A

Page 7: Evolving Media space - India Scenario

Top media agency of India - 2012

Q&

A

Page 8: Evolving Media space - India Scenario

QWhich newspaper in India has maximum

readership?&A

Page 9: Evolving Media space - India Scenario

Which newspaper India has maximum

readership?

Q&

AA Hindi newspaper with the daily readership of 16,370 mn

(Source IRS 2012 – Q4)

Page 10: Evolving Media space - India Scenario

Q Which is the highest-grossing Bollywood film

worldwide?

&A

Page 11: Evolving Media space - India Scenario

Q&

AINR 385 crores

Page 12: Evolving Media space - India Scenario

Q No. of mobile web users in the world

at the end of 2012?&A

Page 13: Evolving Media space - India Scenario

No. of mobile web users in the world at

the end of 2012?

Q&

A

2.1 billion users

Source: International Telecommunication Union (Feb 2013)

Page 14: Evolving Media space - India Scenario

QWhich is the leading smart-phone

manufacturer in India?

&A

Page 15: Evolving Media space - India Scenario

Which is the leading smart-phone

manufacturer in India?

Q&

ASource: International Telecommunication Union (Feb 2013)

Samsung45% market share in

2012

Page 16: Evolving Media space - India Scenario

QGuess the movie…

“Faith is a house with

many rooms”

&A

Page 17: Evolving Media space - India Scenario

“Faith is a house with many rooms”

Q&

A

Page 18: Evolving Media space - India Scenario

Q Name the Indian brand with maximum

fans on Facebook?&A

Page 19: Evolving Media space - India Scenario

Q&

A

Name the Indian brand with maximum fans on

Facebook?

13.71 mn

Page 20: Evolving Media space - India Scenario

The changing media landscape

Page 21: Evolving Media space - India Scenario

Constant

Page 22: Evolving Media space - India Scenario

“THE MEDIUM IS THE MESSAGE”

MARSHALL McLUHAN(understanding media)

Page 23: Evolving Media space - India Scenario

A brief history of time

Page 24: Evolving Media space - India Scenario

The first printed newspaper of India

HICKY’S BENGAL GAZETTE

Page 25: Evolving Media space - India Scenario

The first soap opera of India

The first FM broadcast in India

MADRAS, 1977, ALL INDIA RADIO

Page 26: Evolving Media space - India Scenario

The first internet connection in India

VSNL – 15th August, 1995Costing $160 for 250 hours (for a no-graphics, shell

account)

Page 27: Evolving Media space - India Scenario

THE MEDIA LIFE-CYCLE IN INDIA

PrintSocial networks

Radio / BroadcastCinema

TelevisionOOHAnimation and Gaming

InternetMobileSocial MediaSocial networks

Page 28: Evolving Media space - India Scenario

86,700 publications

growing approx 5% per year

Newspaper circulation – 330 millionover 233 years

Source: Registrar of Newspapers of India

Page 29: Evolving Media space - India Scenario

245 Private Fm

radio stations +

108 Community

radio stations

Page 30: Evolving Media space - India Scenario

Approx 103 Hindi movies released in 2012

Page 31: Evolving Media space - India Scenario

825 TV channels

44.2 mn DTH subs

The next wave..Mobile TV, OTT

TV penetration - 61% in over 5 decades

Page 32: Evolving Media space - India Scenario

Mobile penetration – 700 mn in 18

yrs!

3.1 mn tablets sold in India… in

2012!

Page 33: Evolving Media space - India Scenario

The original social network!

Page 34: Evolving Media space - India Scenario
Page 35: Evolving Media space - India Scenario

The evolution…

Hi5!MySpace

BlogsYahooGroups

OrkutFaceboo

kYouTube

TwitterWhatsappPinterestInstagram

Page 36: Evolving Media space - India Scenario

What have been

the key drivers

?

Page 37: Evolving Media space - India Scenario

• Technology

• Changing economic scenarios

• Urbanization and Social structures

• Access to global platforms

• The flat world

• Evolving content & specialized content

• Crowd sourcing and peer-to-peer network

Key drivers

Page 38: Evolving Media space - India Scenario
Page 39: Evolving Media space - India Scenario

Advancement Accessibility Cost

Page 40: Evolving Media space - India Scenario

Average cost of a PC in 1998 –

INR 80,000

Average cost of a laptop in 2013 – INR 35,000 With a 30X performance capability

Page 41: Evolving Media space - India Scenario

Source: On Device Research – Dec 2010

59%

Of India’s internet users only ever access the internet via mobile

devices

Page 42: Evolving Media space - India Scenario

changing

economic scenarios

Page 43: Evolving Media space - India Scenario

INDIA’S PER CAPITA INCOME

More than tripled from Rs. 19,040 in 2002–03 to Rs. 61,564 in 2011–

12

Page 44: Evolving Media space - India Scenario

Social structures and urbanization has gone up across metros, tier 1 and tier

2 citiesAverage age of India is under 25 years

Page 45: Evolving Media space - India Scenario

Access to global platforms

Page 46: Evolving Media space - India Scenario

The flat world has played a key role in this change

Page 47: Evolving Media space - India Scenario

EVOLVING CONTENT

Page 48: Evolving Media space - India Scenario

Changing content development and consumption

Shooting of films

Kindle based publishing

Page 49: Evolving Media space - India Scenario

• Specialized content– Educational content, genre specific channels

• Technology advancement has pushed down content creation costs– Low budget movie production, UFO movies,

YouTube etc…

Page 50: Evolving Media space - India Scenario
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Crowd-sourcing and peer-2-peer networks

Page 55: Evolving Media space - India Scenario

341 million

tweets globally, each

day

Over 62 million Indians are Facebook users

India is the second highest user base across the globe

Page 56: Evolving Media space - India Scenario

Ideate and enhance your user base on social media through interactive

engagement and sentiment capitalisation

reached to 20,000+ Twitter accounts, leading to a social reach of 4 lakh plus

audiences

Titan Eye Plus Twitter followers

increase by 30% in 60 minutes, adding

2 followers almost every minute!

Page 57: Evolving Media space - India Scenario

The !mpact

Page 58: Evolving Media space - India Scenario

Transformation of diverse media such as phone, print, AV and information technology

into one seamless platform for the user…

CONVERGENCE

Page 59: Evolving Media space - India Scenario

Bringing forth the power of peopleSocial network driven movementsJessica Lal case

Arab springs

Anna Hazare campaign

Citizen journalism

Uttarakhand tragedy

Delhi rape cases and role of authorities

Page 60: Evolving Media space - India Scenario

CHANGING AD / REVENUE MODELS

Page 61: Evolving Media space - India Scenario

No longer business as

usualBut vying for the

consumer’s time -share

Page 62: Evolving Media space - India Scenario

NOWBig fish in small ponds…

Page 63: Evolving Media space - India Scenario

Technology is the Killer App

Page 64: Evolving Media space - India Scenario

Impact of evolution

Books

Entertainment

News

Page 65: Evolving Media space - India Scenario

The changing media moguls

Page 66: Evolving Media space - India Scenario

So, you can ride the waves of change, or drown in them

Page 67: Evolving Media space - India Scenario

IndiaMedia and

Entertainment

Page 68: Evolving Media space - India Scenario

Indian media & entertainment - 2012

45%

27%

14%

2%2%

3%7%

TV Print Films Radio OOH Digital Advertising Others

820.5 bn

Others include: Music, Animations & VFX and GamingSource: FICCI – KPMG Media & Entertainment 2013 report

Page 69: Evolving Media space - India Scenario

Overall growth

2012 2011

820

728

12.6%Numbers in INR billion

Source: FICCI – KPMG Media & Entertainment 2013 report

Page 70: Evolving Media space - India Scenario

Overall industry size and projections

Overall industry size (INR Billion) 2011 2012 Growth in 2012

over 2011 2013 P

TV 329.0 370.1 12.5% 419.9

PRINT 208.8 224.1 7.3% 241.1

FILMS 92.9 112.4 21.0% 122.4

RADIO 11.5 12.7 10.4% 14.0

MUSIC 9.0 10.6 18.1% 11.6

OOH 17.8 18.2 2.4% 19.3

ANIMATIONS AND VFX 31.0 35.3 13.9% 40.6

GAMING 13.0 15.3 17.7% 20.1

DIGITAL ADVERTISING 15.4 21.7 40.9% 28.3

TOTAL 728.4 820.5 12.6% 917.4

Source: FICCI – KPMG Media & Entertainment 2013 report

Page 71: Evolving Media space - India Scenario

LOTS OF HEADROOM TO GROW

11.8

% To achieve growth of 11.8% in 2013 and touch INR 917 billion

Source: FICCI – KPMG Media & Entertainment 2013 report

Page 72: Evolving Media space - India Scenario
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Page 75: Evolving Media space - India Scenario

The Internet of thingsReal-time analytics on consumer behaviour

Smart TVs leading to direct access to consumer in terms of product / services promotions

Engaging with each customer individually

Extending traditional media channels to consumer devices for feedback and access

Page 76: Evolving Media space - India Scenario

Over the top TV

Page 77: Evolving Media space - India Scenario

OTT platforms give the customer the flexibility of ‘anywhere, anytime TV’ with

just one subscription

Egs: Bigflix, Star Sports, Spuul

Page 78: Evolving Media space - India Scenario
Page 79: Evolving Media space - India Scenario

Hyper-Targeted Advertising

Reaching out to Mr A.. through his digital habits!

Mr A!

@Mr_ A!

Page 80: Evolving Media space - India Scenario
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Times of change

Page 85: Evolving Media space - India Scenario
Page 86: Evolving Media space - India Scenario

Lead the change