evry digital advantage ibm keynote on future of retail
TRANSCRIPT
Five disruptive forces are forcing retail industry to focus on three key areas
Customer expectations
Customers inundated with information are
looking for compelling
content. Retailers need to engage
better with these customers
Customers are assuming ever
greater ownership over their personal
retail journey. Retailers will have to ensure better
engagement at all touch points
Technology progress
Technology is redefining the
rules of customer interaction in
retail. Players will have to be more
aggressive in making decisions to embrace new
technology
Eroding margins
Retailers are highly concerned about
declining customer loyalty and profitability.
Retailers need to adapt fast in the
new normal environment
Security breaches
Malware attacks targeting systems
are becoming more common.
Retailers have to discover effective
and relevant solutions to combat this
Engage DecideDiscover
Self-serve retail
Successful retailers tend to have stronger capabilities in customer engagement, discovery of new ideas, and decision-making
Sources and definitions: See speaker notes
Retail organizations need to engage with customers, discover insights and make effective decisions to succeed
Sources and definitions: See speaker notes
Traditional analytics, while effective across many areas, are constrained in exploiting full value of exponentially expanding data
Sources and definitions: See speaker notes
Retailers lack capabilities to make full use of available data, thereby creating a performance gap
4V of Data(Volume, Variety, Velocity, Veracity)
Chan
ge Performance gap
Opportunity…new ways of working, operating, thinking
Achievement…but riding by the constraints of limited capabilities, organization achievements would be at slower pace
This performance gap can be bridged by cognitive computing, overcoming human and current systems’ limitations
Cognitive computing with its three capabilities can be that new vehicle that opens the door to new opportunities
These three capabilities are built upon a set of cognitive functions
Concept expansion
Machine translation
Message resonance
Question and answer
Personality insights Relationship extraction
Speech to text
Text to speech Tradeoff analyticsVisualization rendering Visual recognition
Concept insights
Analyzes the visual appearance of images or video frames to
understand what is happening.
Translate text from one language to another.
Personality insights to engage users on their own terms
Graphical representations of data analysis for easier understanding
Direct responses to users inquiries fueled by primary document
sources
Provides highly accurate, low latency speech recognition
capabilities
Synthesizes natural-sounding speech from text
Communicate with people with a style and words that suits them
Locate relevant documents that may not directly mention your
query.
Intelligently finds relationships between sentences components (nouns, verbs, subjects, objects,
etc.)
Helps make better choices under multiple conflicting goals with
smart visualizations and analytical recommendations.
Maps euphemisms or colloquial terms to more commonly understood phrases
10,000+ in Design Bootcamps 100+ Product
Designs
IBM Design ThinkingHuman-centered outcomes at speed and
scale
IBM is a Design led enterprise
Cognitive is helping retail organizations to provide better service, discover insights and to take better and quick decisions
IBM’s DevOps journey
2000+ Developers
8 core tools35+ tools in the tool
chain
30+ bootcamps100+ squads
300% increase of “pure
coding time” Cloud Services
developers
IaaS Services team reduced
new code deployment time from 32 hours… to 6 hours… to minutes
Watson developers compressed
release frequency from
months to every 3 weeks
A few early results…
Hypothesis testing
IBMBluemix
Writing user stories
Continuous Integration
Daily Standup
Center of Competenc
y
Boot Camp Training
Test Driven Developme
nt
Microservices
Delivery Pipeline
A/B Testing
Auto- scaling Chaotic
Testing
CircuitBreakers
Continious Delivery
DarkLaunch
Dev & Test & CI
Deploy&
Manage
HypothesisDriven
Experiments
Expand&
Scale
Hybrid Cloud essentials
To develop, experiment anditerate at speed
DevOpsProductivity
To extract deeper insight
Powerful, Accessible Data & Analytics
To unlock existing data
Hybrid Integration
To put the right workload in the right place
Choice withConsistency
Cognitive Solutions To build understanding and learning into decisions and interactions
Bluemix Garage is a startup within IBM
IBM Design Thinking & Garage drives cloud experiences
Delivering a first-class mobile experience
More info
Toolchains Presence Insights
Bluemix
IoT
MobileFirst GIT
Watson
CloudFoundry
Migrating your systems to the cloud
OutcomesDesign
MVPIBM
DesignThinking
Deliver Large scale IoT & Analytics applications
Enable Hybrid Cloud and Multi-Speed IT
Accelerating innovation with cloud native
Create a centralized place to enforce security, manage APIs, and collect analytics.
Watson Next GenerationCognitive Applications
Effective experimentation with Blockchain
Embracing designers, founders, developers and business disruptors globally
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CEEINCA
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the DMZ
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WeWork Moorgate
Melbourne partnered with
Carlton Connect Initiative
OR we bring a Pop-
Up garage to you
Tokyocoming 2016
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NordicPopUp
New Yorkcoming 2016
The Garage ecosystem is inclusive
Open by design
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Not your father’s IBM product
Organizations should follow a structured road map that nurtures optimism and reduces complacency