CAWI-BUS Solutions one click away

2.4 billion people in online worldwide

73% of urban Romania is online

Why CAWI-BUS?

43 k respondents in Exact Online Panel

Benefits of Exact CAWI-BUS Efficiency

•Easier access to respondents – Due to a solid 43k respondents panel, it is easier to reach target groups that were previously difficult to access.

•Fast – First results are available within days. The questionnaire can be accessed at any time and can be completed by several hundred people simultaneously.

•Cost efficient – Several types of costs can be saved through web interviewing (such as printing, interviewers, travelling, data recording), compared with other methods & instruments, leaving more funds for intensifying the analysis.

Accuracy

•Less errors – There are no errors from interviewing or data input, providing results that are more reliable.

•Non-induced answers – There is no influence by interviewer mediation and interpretation. Due to the self-completed questionnaires, respondents can provide answers that are more precise and respond to open questions with more details.

•More appealing questionnaires – Multimedia and interactive elements can also be included, due to the online interface. This also makes the experience more enjoyable for the respondents and keeps their attention for longer.

Versatility

•Complex questionnaires – complex jumps and logical conditions can be managed without errors. Due to state of the art NEXT CALL software, automated questionnaires.

•More diversified topics – The questionnaires are self-completed, so topics that are more sensitive can also be included.

Exact CAWI-BUS Solid Sample

• 1,000 respondents, urban representative, +/-3% maximum sampling error at 95% confidence level

Short Timing

• 1 week for main results, full reporting in 2 weeks

Reliable Panel

• 43,000 active respondents, with balanced demographics, monthly refreshed and quarterly verified

Cost efficient

• The cost of one single answer question starts at 50 euro

The sample is two-stage stratified, random, urban representative for the population of 18-60 y.o.

Quota controls are applied at the final respondent selection stage in order to ensure that the sample is fully representative for the urban Romanian population universe

ONLINE OMNIBUS SURVEY

Exact C&C Online Panel

over 43,000 active

respondents

panel built from offline surveys

well balanced demographics

reliable for urban representative

surveys

2% monthly refreshed

quarterly verified demographics

Demographics

ESOMAR social status Education Occupation of the main income earner Household appliances and properties

Number of children in the household

Marital status

Gender

Occupation

Personal monthly net income

Household monthly net income

Number of persons in the household

Timing

MONTH Q’NNARIRE

DUE FIELD

RESULTS

XLS. PRELIMINARY

FULL

August August 8th August 15th-20th August 26th August 29th

September August 29th September 4th-8th September 11th September 17th

October September 30th October 6th-10th October 14th October 20th

November October 31st November 6th-10th November 13th November 19th

December November 29th December 4th-8th December 11th December 17th

Values

Type of question Delivery of

tables Closed Question, single answer (2 - 5 items) 50

Closed Question, multiple answer (2 - 5 items) 90

Numerical open questions - without code frame (e.g.: numbers) 90

Scaling per item 25

Matrix per item (for example: Brands Image) 35

values are in Euro

The prices above are calculated for 1,000 interviews

Analysis and/ or reporting +25%

Thank you!

Your Contacts

Stefan Andrei, Business Approach for Market Research Tel.: 0745.388.986; E-mail: stefan.andrei@exactcc.ro

Ioana Bogus, Senior Client Service Tel.: 0721.327.586; E-mail: ioana.bogus@exactcc.ro