Welcome to the Irish Recruiters Tuesday ClubAugust 25th 2009

“Using Twitter to Recruit”

So why was Irish Recruiters set up by Declan Fitzgerald

To Provide a New Forum• For Irish agency recruiters, in-house recruiters, job

boards and the public bodies to come together to get to know each other, debate and share ideas and raise the sophistication of recruitment in Ireland

To improve @ 4 levels• Globally• Nationally• Our Own Companies• Ourselves

To share• Open, honest, innovative dialogue• In a respectful collaborative environment

Subjects of interest• The Future of Recruitment• Technology’s relationship with recruitment• Current Market Conditions • Who we all are• Interviewing• Mergers, Acquisitions & Redundancies • Improving Ireland’s ability to attract talent

It is not the NRF or CIPD – It has a technology focus

Created by Declan Fitzgerald, Microsoft

Note: If you want to join the group or know people who may want to join please visit: http://www.linkedin.com/groupRegistration?gid=46316

Who am I?

My blog: The Irish Cyber Sleuth

• 944 members! – 847 last meeting– 1247 under Staffing, Ireland in LI– 125 blocked

• 74 CEO/Owners and 50 directors of Recruitment Agencies

• 212 recruitment agencies represented (135 in NRF)

• 10 Job Boards represented• 3 ATS owners• 52 Recruitment Managers from 113

companies• Approx 6% are from overseas• 21% of members are non agency

DeloitteDiageoHertzSales ForceCiscoPfizerTescoVodafoneEircomBank of IrelandBank of ScotlandUlster BankBTIndependentAbbotBoard BiaYahoo

DigicelPocket KingsAmnestyAccentureSiemensARUPThe Irish TimesPocket KingsMicrosoftModus LinkMorgan McKinleyDellGoogleXerox

Update facts about Irish Recruiters membership

What plans have I for the group!

Created by Declan Fitzgerald, Microsoft

Created by Declan Fitzgerald, Microsoft

• Interviews with members of the club hosted on blog and YouTube

• Best of recruitment on You Tube

• 3rd of June ½ day conference (next to be help before Christmas FY09)

• Hot Topics in the industry with presenters from multiple industries

• To meet up and network

• To debate relevant industry topics

Education and Community

Agenda

• Presentation:– 30 mins– Using Twitter to Recruit! Worth it or not?

• Three Discussion Topics – 1.5 hour– How are you using Twitter and feedback to date?– Green Shoots!– The Recruitment Black Hole!

Who is present• John Mooney, Kala Technologies • Jonathan Campbell, Select People• Jacqui Van Teutem, Raretec • Jan Rose, Harvey Nash • Barry Smyth, MCS Personnel • Siobhan O'Keefe, Merc • Lindsay Browning, CPL • Elaine McMahon, CPL • Angela Byrne Parc, Aviation• Nicola Reid, Hudson • Ian Wortley, Jackie Brown

Medical

• Martina Ryan, Bank of Ireland • Sarah Lynch, Bank of Ireland • Emer MacShane, Eircom• Deirdre Moran, Microsoft • Noel Reidy, Google • Pairic O'Dowd, Prima • Garret Woods, Alexander Mann• Roderick Smyth, Arithorn • John Phelan, Caliber• Jackie Brown, Jackie Brown

Medical

Questions for the group• How many people’s company here has a Twitter account?• How many has more than 1, 5, 10?• How many have private accounts?• How many people have made a direct hire or sale using

Twitter?• How many people here have never sent a Tweet in their

life?• How many people are Twitter converts• How many don’t know whether “To Tweet or Not to

Tweet”?

Considerations for starters• Do you have a social media strategy and how does it fit in with it?• Is your strategy integrated with your current PR and Marketing

departments?• Why do you want to use Twitter? Making your business case! Do

you have in buy in for a content calendar?• Dive in but think about having a Twitter policy (content, frequency,

tone, etc)?• What are the analytics you are using to analyse your performance?• Do you have the time and resources to dedicate to it?• Do you need multiple accounts?• What is your handle and making it SEO friendly?• What apps should I use to start?

Why use it?

It’s growing here too! (50 most influential in Ireland)

More Irish examples

Irish Companies on Twitter

• http://www.mulley.net/2008/08/23/irish-companies-on-twitter/

• http://golez.net/irish-twitter-index/

It can improve your business

Opportunities• Market Research• Customer and Technical

Support• Faster than RSS• Polls/Surveys• Monitoring who is talking

about your brand• Build Trust

(twitter.com/saplistens) • Conduct Competitive Research

• Socialising• Find Answers• Build Your Brand• Learn from Thought Leaders• Become a Thought Leader• Advertise your company

and its products, services and updates (twitter.com/dell_mini)

Enterprise advice before you start

• Where are your customers and what social media tools are they using: Radian6 and Techrigy’s SM2 offer tools to assist with this. You can use these tools to identify who specifically are the social media influencers that talk about your brand, your industry, and your competition and you can plan to engage them on a more personal level.

• CoTweet is another web-based Twitter client built for the enterprise. It offers multi-user and multi-profile support, and integrated Bit.ly reporting. CoTweet is used by Jet Blue, Sun Microsystems, Starbucks, Whole Foods, and even Twitter itself.

Enterprise advice before you start

• http://tweetburner.com/ -check your URL analytics

• http://www.twtmailer.com/ - check who is retweeting you

• TweetVolume : Enter keywords and a graph will be built showing the frequency of the keywords. It’s great for seeing how often your company is referred to versus competitors or doing a buzzword trend analysis.

Enterprise advice before you start- build community

• • Twitter search – This is the only search function actually hosted by Twitter. It’s extremely easy to use and offers comprehensive results.• TwellowTwellow – An application similar to Twitter search except that you can search by categories (which makes results more targeted).• TwitDir – I like TwitDir because it offers a search function and breaks Twitter users into categories like the top 100 people followed and top 100 updaters.•A more recent addition worth checking out is the Twitter people directory, WeFollowWeFollow

Using it as part of your strategy

Microsoft Recruiter Example

Examples of Use in Microsoft

Twitter Job Search

• W

Look for software engineer jobs in Dublin

Use an aggregator – like TweetDeck

Another option is http://seesmic.com/

My Account

Export to CV using “Friend or Follow”

Create a CSV file with your followers or those whom you follow with friendorfollow.com and use Excel’s sort and search functions to learn quite a bit about those people. You can filter by their location, keywords in their bios, etc. You can do the same on LinkedIn

Tweetie for the iPhone

Example of Irish Recruiter Twitters (@irishrecruiters)

@cplhr @cplmarketing @marketingeire @irishrecruit @cplitsupport @CPLMultilingual @careerscoacheu @cplhealtcare @janrosa @RecruitmentSoft @FrankBrown @MedicalJobsIRL @VantageLtd @EDENRecruitment @CareersRegister @medicaljobsguru @permjobs @selectpeople @ScienceIreland @mynewcv @irish_jobs

@Jobs2Ireland @Workyworks @jobsdotie @Flexitimer @TalentTank @recruitireland @RecruitDirect

It’s going to get a lot more interesting!

• Facebook has launched a new Twitter app• Microsoft and Google are indexing twits• Microsoft has launched Vine in beta• Twitter will launch soon professional services,

business applications and a self monetising platform soon!

• The market for real time relevancy has only begun

Get creative!• Finding Tweeter bloggers:

– PR inposttitle:"on twitter" OR inposttitle:"follow me" twitter

• Finding candidates bios:– site:twitter.com "bio * engineer" -careers ireland |

dublin

Follow on reading

• Twitter basics:– http://www.kcnn.org/modules/twitter_basics/

• 12 Twitter iPhone apps:– http://theappleblog.com/2008/12/03/12-twitter-a

pps-for-the-iphone/

• New Facebook Twitter App:– http://www.facebook.com/apps/application.php?i

d=111757625714

DISCUSSIONSLet’s break into groups!

• Please break into groups of 5

• Please separate from colleagues you work with

• 30 second intro from everyone – Company, Title,

Industry Speciality

• Round robin approach where everyone gets 2

minutes to speak and then a free for all

• Can I ask one volunteer to be chair for the

discussion and decide when to move the

conversation on and one volunteer for scribe.

• Be respectful to the audience and do not sell

your products or services inappropriately (use

your business cards to talk offline)

• At the end the chairman speak for a minute on

what salient points you’d like to share

Musical chairs

Format

QuestionsGood News Stories, Facts or Figures: What positive news

is coming out from the Irish economy or Irish recruitment industry that should give recruiters cause

for optimism? What green shoots are people seeing? Is contracting recruitment holding up better than full-fee

placements. How long will the recession go on?

The Recruitment Black Hole: How are recruiters responding to the flood of CVs now coming their way! How can we improve the candidate experience when

volumes are extremely high? Discussion, here.

Future Events

• The Future of Recruitment – Part 2: The Road Ahead – 7th October 2009– http://thefutureofrecruitment.eventbrite.com/

• Irish Recruiters Christmas Dinner – 3rd of December ?

The End

Thanks for coming!