exceed online kyle aspinal
DESCRIPTION
TRANSCRIPT
• Who’s heard of Magento?
Questions
• Who’s heard of Magento?• Who’s heard of Open Source Software?
Questions
Brief History of Open Source
• A couple of Developers• A lot of Users• No Framework• Little Testing or Support• Little to No Documentation• Low Security – hacks are inevitable• Motivation?
1st Generation 1998 - 2005
• A bunch more Developers • A bunch more Users• PHP 5 – Fully object orientated• Modular Architecture• Frameworks - rapid application development• Motivations?
2nd Generation 2005 +
• In production and development, open source as a
philosophy promotes universal access via a free
license to the product's design or blueprint, and b)
universal redistribution of that design or blueprint,
including subsequent improvements to it by
anyone.
What is Open Source?
• Customers choose Magento because our cost-
effective solutions—built on open source
technology—enable businesses of all sizes to control
and customise the look and feel, content, and
functionality of their online stores.
Why Magento software?
• Core Magento product is free• Available to download, and own 100%• Documentation (Is openly available)• Fully customisable• Security
• Quality of code
Magento + Open Source?
• Cost – opportunity costs• Freedom versus vendor lock in• Flexibility • Support Options• Try before you buy
Business benefits to the Merchant
Magento in 2013
3 Million+ Downloads
Magento in 2013
3 Million+ Downloads
$25 Billion Transactions / year
Magento in 2013
3 Million+ Downloads
$25 Billion Transactions / year
500,000+ Community Members
Magento in 2013
3 Million+ Downloads
$25 Billion Transactions / year
500,000+ Community Members
150,000+ Merchants
Magento in 2013
3 Million+ Downloads
$25 Billion Transactions / year
500,000+ Community Members
6,000+ Extensions
150,000+ Merchants
TIMELINE
TIMELINE
TIMELINE
TOP ONE MILLION SITES - FEB 2013
Who uses Magento?
Who uses Magento?
• Team of 25 in-house full time staff• Full-service, long-term partner focus• 100% Committed to Strategies that increase
revenue• Magento Excellence Award Winners (selected out of
650 partners globally)
ABOUT EXCEED ONLINE
HISTORY
• Worked with number of products including eStar,
Compose, Vendorama, Xcart & ZenCart
• Locked in and limited NEW Features
• Road Map is slow and dictated by provider
• 100% ‘their product’ focused
• Closed black box solution
• Limited back up and on-going support
UPSELLS & RELATED PRODUCTS
Increasing AOV
Up-sells:More expensive products designed to make the customer spend more.
Related products:Complementary products shown on the product page.
CROSS-SELLS
Increasing AOV
Cross-Sells:Cheaper, last minute products on shopping cart
SHOP BY ATTRIBUTE (QUICK FIND)
• Your customers can filter categories by Size, Colour, Brand, Price and any other attribute loaded against a product
PRIVATE SALES
• Offer exclusive sales to select customers.
• ‘Merchant invite only’ or ‘invite a friend’ – Further promotes the exclusivity of the sale.
CUSTOMER SEGMENTATION
• Use Magento to personalise the browsing experience based
off your customer data including browsing habits, birthday,
products purchased etc.
• Target first time site visitors with promotions and convert
them into buyers.
• Target returning customers based on what they’ve looked
at or purchased – even location
ON SITE SEARCH
MULTI STORE
NEWSLETTER SIGNUPS
• Send targeted communications via email bringing customers
back to your site or other social profiles.
• Acquisition versus retention
SOCIAL MEDIA
SOCIAL MEDIA
ABANDONED CART FOLLOW UP
• Get people back to their cart and continuing checkout
through abandoned cart follow up
• People may leave cart/checkout for a number of reasons.
• Recover 15-25% of abandoned carts with follow up emails
MOBILE
• 26% of online purchases
are now made on mobile
devices
• Less than 15% of Australian
businesses (and even less
for NZ) are optimised for
mobile.
CLEAR SHIPPING & RETURNS POLICIES
• Answer your customer’s concerns quickly.
- How much is shipping?
- How long will it take to get here?
- What happens if I don’t like it?
FREE SHIPPING
Better yet, offer free shipping
ECOMMERCE TRACKING
• Use Google Analytics to track traffic, sources and revenue
figures
• Make decisions based on facts, not assumptions
INTEGRATION
• Not everyone needs integration.
• When manual tasks become difficult to manage use
integration to streamline process & add scalability
• Magento has open APIs and can integrate with any system.
INFRASTRUCTURE
Don’t skimp on infrastructure.
THE MAGENTO ECOSYSTEM
DAY TO DAY ISSUES
Clients don't have a thorough scope. “We’re in a rush!”
Clients want all of the default functionality out of the box. ALL OF IT!
“Let’s copy our competitors” or an international website in the same vertical with no idea whether the feature adds value to the business.
Launching too many new initiatives in the first phase. Too many unknowns – Loyalty Programme, Customer Groups, Gift Registry, Gift Cards, Store Credits.
OUR APPROACH
• Break the project into smaller low-risk
projects/phases/iterations.
• Each phase is a self-contained mini-project composed
of activities such as requirements, design,
programming and testing.
• Prioritise Functionality to achieve rapid ROI
OUR APPROACH
Focus on features that impact the bottom line
EXAMPLE PHASE ONE
Magento Core
Front End Interface
OM/ PIM
ERPAccounting
EXAMPLE PHASE TWO
Extensions
EMAILENGINE
Extensions
Extensions
Magento Core
Front End Interface
OM/ PIM
ERPAccounting
EXAMPLE PHASE THREE
Extensions
EMAILENGINE
Extensions
Extensions
Word Press
FaceBook Twitter
REVIEWS
Magento Core
Front End Interface
OM/ PIM
ERPAccounting
EXAMPLE PHASE FOUR
Extensions
EMAILENGINE
Extensions
Extensions
Word Press
FaceBook Twitter
REVIEWS
Magento Core
OM/ PIM
ERPAccounting
Front End Interface Front End Interface
FINAL THOUGHT
