Media Pack 2012

Ta l k To T h e To p d e c i s i o n m a k e r s

ExcEllEncEin lEadErshiP

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excellence in leadership: MEdia Pack

ExcEllEncE in lEadErshiPOVErViEW EiL has been designed to focus on the core business topics facing key decision-makers at some of the leading companies and commercial organisations in the UK.

Written by a combination of industry peers and technical experts from around the world, the Excellence in Leadership series covers a combination of well-researched, information- rich articles, case studies and reports.

Our MEMbErs

‘We are committed to developing new and innovative tools and services for our members, who drive some of the world’s most successful organisations. The excellence in leadership series has been created as a key benefit to CIMA members and will offer them an insight into their peers’ thoughts on topics and issues at the forefront of the financial business agenda.’

excellence in leadership, quarterly magazine

charles Tilley, chief executive, ciMa

89% of respondents were very satisfied or satisfied with the publication*

89% claim they find eil useful to maintain their professionalism*

78% state that eil is a Very Important or Important product offering for them*

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excellence in leadership: MEdia Pack

rEadErshiPn ciMa’s c-suitE MEMbErs include some of the most respected and powerful individuals in the business community. Fifteen thou-sand copies of each edition will be sent directly to a select group in the UK who hold the following positions in the largest organisations, many of which are FTse100

n ceO n cFO n ciO n cOO n Managing director n Finance director n Vp Finance n iT director n accounting director n director n Financial controller n shared services director n systems director n chief risk Officer (crO) n risk Manager n Treasurer

They are decision makers who are fully engaged in the selection of products and services to meet the needs of their organisations, with 24% of readers taking action to an article or advert that appeared within the magazine. eil is the only dedicated publication that reaches this c-suite ciMa audience.

The average remuneration package for a CIMA memberin the UK is £88,000**.

21% Banking & financial services

17% Business services & consultancy

5% pharma & healthcare

9% accounting & audit

8% public (central & local government)

6% Telecoms

5% iT

9% retail

20% Manufacturing

secTOrs Which ciMa MeMBers WOrK in

tOP 10 issuEs FacinG Eil rEadErs in 2012*

1 Performance management

2 People management and development

3 Risk management

4 Business intelligence

5 Leading in a downturn

6 Finance transformation

7 Business partnering

8 Tax

9 Operations management

10 Reporting

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excellence in leadership: MEdia Packexcellence in leadership: MEdia Pack

EditOrialn each issue of EiL includes a special focus on relevant topics, including BpO strategies, human capital, risk management and performance management. each issue is driven by the demands and requirements of the ciMa membership, derived from robust market and member research.

Written by a combination of industry peers and technical experts from around the world, the Excellence in Leadership series covers a combination of well-researched, information-rich articles, case studies and reports.

Throughout 2012 eil which is published quarterly will feature special issues on the following topics:

n strategic risk managementn Treasury and the finance supply chainn advancements in technologyn strategic performance management

The recent edition featured interviews with leading business personalities lewis Booth (cFO) of Ford, andrew halford (cFO) of Vodafone and paul schmidt (cFO) of Gold Fields.

‘It’s extremely valuable to hear issues and experiences on different aspects

of F&A BPO. It helps us understand the market and where FAO is headed’

manu Goel, Vp Global relationship,

Genpact

EditOrial adVisOry PanElMalinGa arsaKUlaraTne chief Financial Officer, hemas holdings

daVid BlacKWOOd, Group Finance director, Yule catto & co

BOGi nils BOGasOn, chief Financial Officer, icelandair Group

GeOrGe ridinG, chief Financial Officer, Middle east and north africa, sap

Kai peTers, chief executive, ashridge Business school

arUl siVaGananaThan, Managing director, hayleys Bsi

JeFF Van der eeMs, chief Financial Officer, United Biscuits

Jennice ZhU, Finance director, Unilever china

FeaTUres OF EiL MOsT releVanT TO readers

0

20

40

60

80

100

84% insight from peers

74% industry news and analysis

39% new products and services

15% advertisements

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excellence in leadership: MEdia Pack

adVErtisinG &brandEd sOlutiOnsn disPlay display advertising in EiL will raise the awareness of your brand in front of the most senior business professionals. Their high level of purchasing power and product recommendation makes EiL the ideal medium for telling the market about product launches and developments in the industry, and for corporate branding.

n ExEcutiVE EducatiOn sEctiOn Our executive education special section is the ideal opportunity for business schools and course providers to showcase what they have to offer.

n ExEcutiVE aPPOintMEnts sEctiOn More than half (52%) of ciMa members in the UK intend to change jobs in the next 2 years. all roles advertised in this section are automatically uploaded to our job site, ciMa MY JOBs.

n suPPlEMEnts sponsored editorial supplements benefit from promotion via various channels, including cimaglobal.com, enewsletters to our database of registered users and online advertising. Your organisation will benefit from working in partnership with the editorial and design team.

n adVErtOrials company insight is designed to stand out from the display advertisements appearing within the publication by simulating our editorial content. Working to your brief, our editorial and design team will collaborate with you to

ensure the final product achieves its objectives, with your sign-off throughout.

n rOund-tablE discussiOns sponsorship of a round-table offers your organisation a highly visible association with the ciMa brand, as well as giving you the opportunity to directly interact with the audience. The event is project-managed by the EiL team, with the content developed to meet the concerns of your business needs. included in the package is a sponsored four-page feature allowing readers an insight into the discussion topic.

n WEbcasts Make an impact with an on-demand video or audio webcast. similar to the approach taken with the supplements and round-tables, this platform is ideal for measurable results as all registered delegates agree to receive messages from the webcast sponsor.

n Eil brEakFast briEFinGs This client event is the ideal opportunity to present to a specially selected audience from across ciMa’s top 15,000 most senior executives in the UK. Our dedicated events team will project-manage each event, ensuring the content is shaped to reflect your business needs and aligning it to the requirements of our c-suite members through consultation with our technical experts and editorial advisory panel.

‘We are a new player in corporate banking and were looking for the right medium for thought leadership in our specialised fields. I was impressed with the audience and editorial of excellence in leadership and the links to CIMA. The range of sector features and communication options attracted us to using excellence in leadership’Garry reynolds, head of marketing, abbey Uk corporate banking

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excellence in leadership: MEdia Packexcellence in leadership: MEdia Pack

ratEs

80% of CIMA members use CIMA resources to support their CPD,

with traditional print publications as the preferred format***.

cOntacthilton youngcommercial account director ciMa MediaT +44 (0)20 7775 5511e: hilton.young@cimaglobal.com

andrew Walkeraccount Manager ciMa MediaT +44 (0)20 7775 5717e: andrew.walker@cimaglobal.com

disPlay

inside FrOnT cOVer £11,000 dOUBle-paGe spread £9,800 OUTside BacK cOVer £6,200 inside FrOnT cOVer £6,100 inside BacK cOVer £5,100 sinGle £5,600 ExEcutiVE EducatiOn sEctiOn halF paGe £1,999 QUarTer paGe £1,500 ExEcutiVE aPPOintMEnts sEctiOn halF paGe £1,999 QUarTer paGe £1,500

OnlinE adVErtisinGrUn OF siTe £40 cpM TarGeTed caMpaiGns £60 cpM dirEct Mail & businEss data

pOsTal £275 cpM eMail £425 cpM sPOnsOrshiP OPPOrtunitiEs aVailaBle On reQUesT

prices on application. please note that all creative options are subject to approval by the publishing director.

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*Source: EiL Readers Survey**Source: CIMA Member Salary Survey***Source: CIMA Member CPD Survey