exceptional workplaces featuring sue sears and amy walker barrs of kimberly-clark professional
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KIMBERLY-CLARK PROFESSIONAL*Together We Create Exceptional Workplaces*
Sue SearsVice President, Global Marketing
Together We Create Exceptional Workplaces*
Market Dynamics
• Weak Growth• Margin Compression• Declining Brand Value
Together We Create Exceptional Workplaces*
The Perfect Formulafor the Race to Zero
Commoditized Products
+
High Fixed Cost Structure
+
Flat Demand
=
Race to Zero
Together We Create Exceptional Workplaces*
Not
too
insp
iratio
nal!
Simon Sinek video
The Golden Circle
Creating Exceptional Workplaces* Healthier, Safer and More Productive
Designing Platforms that Deliver on Higher-Order Customer Benefits
Developing Meaningful Innovation that Supports Platform Benefits
Source: Simon Sinek
They are the Why - video
Amy Walker BarrsGlobal Marketing Director
Bringing Exceptional Workplaces* to Life
Together We Create Exceptional Workplaces*
Bringing Exceptional Workplaces* to Life
Brand Expression Principals Guide Book
Product design and graphics
Together We Create Exceptional Workplaces*
Transforming the Team: 100 Global Leaders Meeting
Together We Create Exceptional Workplaces*
+ Nominate+ Vote+ Transform+ Share
Mobile Mill Kickoff Video
THE WHAT
An Exceptional Workplace* is a work environment where people are
+ Healthier and happier
+ Productive and satisfied
+ More engaged
+ Drive better business outcomes
MeasureOutcomes
AssessAnd
Teach Using
Insights
Platform Solutions
Kickoff: User EngagementEducate:
User Engagement
How it works
Emotional:
Users
• “Thank you for trying to keep us healthy. We appreciate it more than you know.”
Choosers• “I think this project is a positive outreach to our tenants personal healthy and
working environments.”
Functional:• 80% reduction in probability of contracting cold and flu• 46% reduction in absenteeism
Customer Results
Sounds easy, right?
Making the shift requires a cultural change
within Sales and Marketing
From
• Features & benefits
• Incremental improvements
• Traditional call points
• “Throw it over the fence”
To
• Behavior and attitude change
• Real business advantage
• New call points
• Alignment between sales and marketing
Sales & Marketing
…is filled with difficult technical and emotional hurdles, and requires patience and effort and insight.”
Seth Godin, August 2012
“The Race to the Top…
Together We Create Exceptional Workplaces *