excerpt from december 2008 issue

austinfi tmagazine.com

[ health | fi tness | nutrition | sport | style | life ]

m a g a z i n e

DECEMBER 2008 | FREE

The 2008Holiday

Gift Guide

+

Amazing Race’s

Christy & Kelly

ProductProductReview

The HyperVest

CRAIG STALEYBuilding a Fitness Portfolio The owner of Bettysport, Rogue Equipment and Royal Blue Grocery makes his mark on the Austin business scene

10 | AUSTIN FIT MAGAZINE | DECEMBER 2008

DECEMBER 2008

Austin Fit Magazine assumes no responsibility for the content of articles or advertisements, in that the views expressed therein may not necessarily reflect the views of the publisher or any magazine employee or contributor. This publication and all of its contents are copyrighted.

Austin Fit Magazine is the assumed name of its publisher, Louis M. Earle, who has no interest in the business of Denis Calabrese who operates an exercise program under the assumed name of Austin Fit, which trains individuals to improve their jogging or running skills to participate in marathons. The views, opinions and other representations published in Austin Fit Magazine are not those of Austin Fit or any of its directors, officers, employees or agents.

We welcome your feedback. Email letters to [email protected]

THE TEAM

publisher/CeOLouis M. Earle

assOCiate publisher/ editOr-in-Chief

Drex Earle, Ph.D.

art direCtOrWeston Carls

editOrial assistantsCaitlin Moore, Karen Little

advertising COnsultants

Alex Earle, Kelley Delesandri, Erica Doody, Jonathan Gardner,

Lauren Stanat

COntributOrsBob Wischnia, Brian Fitzsimmons,

Stephanie Hein, Trey Ratcliff, Alexa Sparkman

general inquiries:[email protected]

advertising inquiries:[email protected]

story ideas:[email protected]

Club listings:[email protected]

event listings:[email protected]

1905 N. Lamar Blvd., Ste. 105Austin, TX 78705p 512.407.8383 f 512.407.8393

FROM THE PUBLISHER

recently at a dinner in Washington, D.C.,

I got into a conversation with a group of

young professionals while waiting for

my table. It was thrilling to hear the interesting

lives these folks were leading. I couldn’t help be

encouraged by how bright and articulate they were

and I went to my table reassured that the future of

America was in good hands.

When leaving the restaurant, I came upon a few

of them on the sidewalk. They all had congregated

outside to light up since the restaurant was now

smoke-free.

Just as I was about to walk by, for a split

second I felt compelled to stop. Now, I’m not a

nosey person, nor do I push my views on others,

but there are some subjects for which I feel a social

responsibility. So, I interrupted them, gave their

lungs a break and expressed my sincere hope

that they would consider the obvious dangers of

smoking. Then I told them how much I enjoyed

meeting them and wished them well.

As I walked away, feeling proud but a little

embarrassed, I realized a couple things. First,

even smart people do things they know are bad

for their health. Secondly, while we should respect

the rights and privileges of others, giving the gift

of health and fitness is among the most precious

contributions we can make to our loved ones,

friends and ultimately our society.

All of us know folks who engage in unhealthy

behaviors and can’t seem to help themselves.

Whether it’s eating poorly, being totally inactive,

smoking, drinking or delaying that medical

check-up. It’s equally hard to sit down and tell

them enough is enough. The fact is that many

people need help and support to get on the right

the gift of health & fitness

This year, giving The gifT of healTh and fiTness may be one of The mosT

imporTanT decisions you make

path, and we need to be selfless in providing that

encouragement because the stakes are so high.

I have seen families suffering with a loved

one who has terminal lung cancer. I have known

folks who have chronic heart disease and diabetes

and observed the terrible pain and struggles they

endure. The tragedy of these situations is always

inconceivable, but it’s doubly haunting when it

might have been avoided.

I’m driven to publish Austin Fit Magazine so

that we can help people be healthy, fit and hopefully

make their lives better. That’s a mission I’m very

proud of. Of course, we’re extremely lucky to

have many others who are also in the business of

health and fitness — personal trainers, health care

professionals, hospitals, yoga and pilates studios,

gym owners and non-profits just to name a few. The

list is long and diverse — which tells you the need

is great. Theirs is a singularly worthy cause, and I

thank them for all they do.

That said, we each need to have a personal

commitment to health and fitness, while helping

others who may not be able to do it themselves.

So during this holiday season, think about

giving this most precious gift to those who need it

most — the gift of health and fitness.

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Bruxism

Top 5 Signs of BruxismBecause it happens mostly when you’re sleeping, bruxism is one of those sly conditions that can easily fly under the radar. Here are five symptoms that should tip you off.

Tender TeethSensitivity to cold/heat, or the general wearing down of the teeth are tell-tale signs. Same-size front teeth also can be evidence of filing.

HeadachesHeadaches are one of the first and most common signs of bruxism. Instead of sore jaw muscles, the pain from extensive grinding can manifest as a headache.

Sore MusclesWith bruxism, the muscles in the cheek and temple area tend to get overused. Over time, they begin to ache and/or show noticeable soreness.

Cheek IrritationIf the grinding gets intense enough, some people will actually bite themselves along the cheek-line (especially back in the molar area of the mouth).

Receeding GumsWhen teeth grind against each other, they flex at the gum line and the enamel (which ends thinly at the gum line) microfractures away, leaving the gums sore.

Teeth-grinding, jaw-clenching, molar-gnashing…the behaviors that fall into the category of bruxism may not be life-threatening, but they’re certainly irritating — both to the bruxer and to anyone in listening distance. Much of bruxism’s peskiness stems from the fact that it’s generally

an unconscious behavior and not totally understood, but that doesn’t mean it’s unconquerable.

MIND/BODY

It’s Too BadWe can’t just tell our brains to give the grinding a rest, but in lieu of that we can remain observant. Talk to your dentist if you think there’s a problem and, though it’s certainly easier said than done, try to relax.

BRUXISM MOST COMMONLY AFFECTS CHILDREN, who will grind their teeth at night but eventually grow out of the behavior. Adults who brux may do so during the day or night, and clenching and grinding habits could be severe or so mild as to be practically unnoticeable. Usually your dentist is the only one who sees that something is going on based on evidence of teeth wear and tear.

WAKING UP WITH A SORE JAW, an earache or hearing from your dentist that something is amiss means it’s time to take action, but there’s no easy cure for this behavior. Bruxism is often anxiety- related, so addressing that issue with meditation or lifestyle changes may make a difference. Mouth guards, biofeedback sessions, medication and even botox have all been used to combat bruxism, but again, most cases are mild in nature and may not warrant expensive treatments.

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14 | austin fit MagaZine | DECEMBER 2008

CRAIG STALEY: BUILDING A FITNESS PORTFOLIO | FITNESS | 15

The name Craig Staley might not mean much to you, but if you’re an Austin runner, cyclist, aerobicist or do Pilates or yoga, chances are you’ve shopped in one of his stores. Staley is a new breed of entrepreneur. He’s a fitness entrepreneur who either owns, manages or is an operating partner in six businesses in Austin.

all photos by Brian Fitzsimmons

Building a Fitness Portfolio

Who is Craig Staley? An up-and-coming Austin fitness entrepeneur and owner of six small businesses (turn the page to see which ones).

Building a Fitness Portfolio

CRAIG STALEYSTALEYby

Bob

Wis

chni

a


Staley’s portfolio includes the two

Bettysport women’s fitness apparel

stores, Rogue Equipment (running),

the Royal Blue pocket grocery stores,

Mint Hair Salon and he’s the general manager of

Mellow Johnny’s, Lance Armstrong’s new bike

shop. To top it off, Staley also owns another run-

ning store in California.

That’s a pretty impressive collection, but more

impressive is how Staley has gone about assembling

his mini-fitness empire — and the implications it

has for the future of retail in Austin.

“What I like to do,” said Staley one late fall

morning, having a cup of coffee at Mellow Johnny’s,

“is identify retail needs that are untapped and then

address them with local businesses. One of the

great things about doing business in Austin is it’s so

easy to come up with a good idea and then have it

embraced by the people here.

“That’s not true in other cities. Austin is a good

market for small business and it’s a much easier

place to do business than Dallas or Houston. The

mentality of our population thinks of local busi-

nesses first. Can I get this at my local hardware

store or do I have to go to Home Depot? There’s

a conscious effort on the Austin consumer to buy

local, but you just can’t rely on the local name.”

Even though Staley’s businesses do rely on

a local name and local ownership, they’re much

more than that. He emphasizes convenience, full

inventory and customer service and most of the

stores fill a unique niche.

The Bettysport brand exemplifies that.

Although there are plenty of stores in Austin that

carry women’s apparel and footwear, Bettysport

is the only one exclusively for women. Its lines are

fashionable and though a bit pricey, Bettysport

appeals to upscale, fit women who want expert

advice on the best running bra or the right type

of workout clothes for their yoga classes. The lines

of running shoes Bettysport carries aren’t any dif-

ferent than any other running store in Austin, but

the salespeople know how to cater to the often

demanding fit and cushioning needs of women.

Another example of the Staley sensibility is the

Royal Blue grocery store in on the ground floor

of the Amli Building at Lavaca and W. 2nd. In

September of 2006, Staley partnered with George

Scariano to open the snug 1,000-square foot store

which has gourmet foods and wine for the down-

town resident who might also want prepared meals

to take upstairs to his condo with an $80 bottle of

Merlot. Just a couple of months after they opened

for business, they were already talking about

expansion. So far, only one other Royal Blue has

opened (or will, it’s slated to open in December)—

but Staley can see at least four or five more in

downtown Austin.

“Some people have said to me, ‘A grocery store?’

But this is a project that is very close to my heart,”

says Staley. “I do all the shopping for my house-

hold and study prices, know food and wine. So this

idea of a corner grocery store has been bouncing in

my head for a couple of years. Out of all my busi-

nesses, it has the best chance of blowing up into

multiple locations and becoming a big company.

If I end up someplace else in the next few years, it

will be at the helm of a grocery store and growing

the business.

“Which is really what I like to do — grow some-

thing. To me, all businesses are just a game. You’re

playing the game real hard with real lives and real

dollars and there’s a lot at stake, but ultimately it’s

a game. And because it’s a game to me, everything I

do has to be fun.”

Staley has been playing games in the Austin

retail and restaurant arena for more than two

decades. The 40-year-old father of two lives in

Highland Park, but grew up in Dallas where he was

a competitive runner and cyclist. One of the young-

er guys he trained with in high school was a f ledg-

ling triathlete by the name of Lance Armstrong.

They’ve been friends ever since (and still ride and

run together).

After a year at North Texas State, Staley trans-

ferred to UT to pursue a business degree but dropped

out to race bikes. In 1988, to make ends meet, he

scored a job bussing tables at the original Chuy’s on

Barton Springs and began to work his way up the

food chain, eventually becoming manager.

He stayed at Chuy’s for 10 years; the only time

he left was to move across Town Lake for a year to

open the Hula Hut (another Chuy’s property).

“Chuy’s taught me everything I know,” says

Staley. “I learned how to run a business. I learned

people management to customer service to budget-

ing — everything. I also learned the value of con-

sistency. The one thing Chuy’s has that is difficult

1

2

3

4

5

6

Rogue Equipment

Bettysport

Royal Blue

Mint Hair Salon

Mellow Johnny’s

Napa Running

4023 Guadalupe Austin, TX 78751 Phone 512-302-9990 4023 Guadalupe Austin, TX 78751 Phone 512-302-9990

4023 Guadalupe Austin, TX 78751 Phone 512-302-9990 4023 Guadalupe Austin, TX 78751 Phone 512-302-9990

G R O C E R Y

Staley’s Six Shops

rogue EquipmentUsing his experience

from RunTex and Bettysport, Staley

partnered with Ruth England, Steve

Sisson and fellow Bettysport owner Stephanie Terrell

to open the east side’s pre-eminent

running store, Rogue Equipment, March of

this year.

CRAIG STALEY: BUILDING A FITNESS PORTFOLIO | fitness | 17

factCraig Staley transferred to UT to begin a business degree but dropped out to race bikes. He worked for Chuy’s for 10 years before opening his first business, Mint hair salon. His second business opened in 2003.

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to duplicate in TexMex is its consistency. Their

recipes are about the best there is and they are able

to replicate them. I loved working there, but it’s a

tough business. You work until one or two in the

morning and never have weekends off and it wasn't

going to last long with my wife and kids.”

His next move was to RunTex where he

became a footwear buyer. At RunTex, he still had

to work weekends, but at least got home at a rea-

sonable hour.

Even better, Staley soaked up all the retail knowl-

edge he could from Paul Carrozza who had been sell-

ing running shoes in Austin since 1988. “Everytime

you sell a pair of shoes, you learn something knew,” says

Staley. There was plenty to learn at RunTex, especially

on Saturdays when all hands were on the shoe floor,

pinwheeling between three and four customers at a time.

“I loved working for Paul,” says Staley who

remains friends with Carrozza, despite being a

competitor (Bettysport and Rogue). “I was able to

learn the retail side of the footwear and apparel

business from him. I also learned that when you’re

talking about retail, you’re really talking about

your ability to manage people and take care of

your customers. Paul always preached that. In

many ways, Chuy’s and RunTex were very similar.

It all comes down to taking care of your custom-

ers and your staff. If you take care of the staff as

if they are your customers, then they’ll take one

of the customers as well as they can and you’ll be

around a long time.”

One of the other things that Staley took away

from his nearly two years at RunTex was that he

liked the lifestyle that Carrozza leads. As a business

owner, you make your own hours, decisions and

mistakes — and Staley felt it was time to take a leap.

Well sort of a leap.

While still working at RunTex, Staley and his

wife, Shelly Wallace, opened a hair salon — Mint

— on Guadalupe. As the salon became more profit-

able, they needed a full-time manager and Staley

figured, it’d be cheaper to hire himself.

But his passion remained focused on run-

ning, rather than hair. After a year of dealing with

temperamental stylists and customers, Staley and

f you take care of the staff as if they’re your customers, then they’ll take care

of the customers ... you’ll be around a long time.

bettysportAfter enjoying success in California with the Napa Running Company, Staley opened his second retail endeavor in Austin

— Bettysport, a women’s shoe and apparel store, located on 12th and Lamar. The first shop opened four years ago and the second in The Domain in March 2006.


not actual client


Grocery

MellowJohnny’s

Staley’s latest foray into the Austin

business world is Royal Blue Grocery,

an urban grocery boutique catering

to Austin’s growing downtown population.

One’s done with another in the works.

Buddies with cycling legend Lance Armstrong and ACL

Fest producer Bart Knaggs (both partners

of Mellow Johnny’s), Staley was tapped

as general manager because of his love for

bikes and extensive retail expertise.

royal blue

his family packed up and moved to Northern

California where he opened Napa Running

Company in 2003.

Staley had often traveled to Napa to visit his

mother and couldn’t understand why there wasn’t a

running store like RunTex in such an affluent, active

area. The Napa Running Company was a fraction

of the size of RunTex, but it had a terrific location in

downtown Napa and the business flourished.

One problem: his family didn’t like California.

Staley and his wife both missed Austin and with their

children about ready to enter school, they decided

to move back and devote their time to the hair salon.

(Staley still owns Napa Running Company.)

The hair salon business continued to pay the bills,

but Staley was toying with a concept he had seen in the

Bay Area — a women’s-only fitness store. With a huge

market of active women in Austin to draw from, Staley

saw it as a natural fit.

“I looked at the numbers for

running stores,” says Staley, “and

most are doing more than 65 per-

cent of their business with women.

In Austin, it’s probably even higher.

I had come from the technical side

of running at RunTex and wanted

this new store to focus on apparel

and footwear in the same way.”

Bettysport opened in 2004

at 12th & Lamar and became an

immediate hit with its deep inventory of footwear

and apparel that was geared exclusively for women.

“Because our brands are so technical,” says Staley

who hired Stephanie Terrell to manage Bettysport,

“you need a staff that knows the lines and how to

sell it. Stores like this are nothing like self-shopping

at The Gap.”

That’s for sure. Women athletes in Austin are

a discriminating, discerning bunch and demand

expert advice and fitting. To staff the store, Terrell

and Staley hired coaches they knew from running,

yoga, triathloning and Pilates.

After two years of steady growth, Terrell and

Staley took a big gamble in March, 2006 by expand-

ing to a second location at the upscale setting (and

much higher rent) of The Domain. Although the

two stores carry most of the same lines, the north

location is much more fashion-oriented than the

original and a little less technical.

Staley doesn’t spend much time at either

Bettysport anymore. “I do miss that direct involve-

ment, “ says Staley, “but I realized there are a lot of

other things I wanted to do.”

Next up on the must-do list was Rogue Equipment,

an extension of Rogue Training System which began as

RunTex University. Rogue Training is owned by Ruth

England and Steve Sisson and when they decided to

get out from under the RunTex umbrella, they also

planned to move into running retail.

“I had known Ruth and Steve for a long time,”

says Staley, “and they were looking for a way to

become more vested in the running market. At the

same time, we knew a lot of other outside people

were looking to come into this running market so we

needed to act quickly.”

First, Staley met with Carrozza and told him

Rogue was going to be his first competitor in

Austin’s specialized running market. “I asked him

would you rather it be me or someone else from

outside? Someone else was going to take a bigger

piece of the pie than we were,” recalls Staley. “I told

him we’re going to be small and east of I-35. We’re

local and we love running.”

Rogue opened its door for business in

February, 2008 with Staley, Terrell, England and

Sisson forming a partnership. Bettysport is a sister

store to Rogue.

“Craig played an indispensable role in getting

Rogue Equipment up and running,” says Sisson

who spends most of his time as a UT assistant

track coach. “Frankly, there is no way we would

have opened the store without Craig and Stephanie

as partners.”

General manager of Mellow Johnny’s is the lat-

est line on Staley’s growing fitness resume. The huge

(18,000-square foot), gorgeously expansive store on

4th & Nueces, just down the street from La Zona

Roza, is equal parts showcase for Trek and other

high-end brands, museum dedicated to Armstrong

and a destination for many cyclists who commute

to downtown jobs on their bikes and need a safe

place to store their rides.

Although Staley worked on the project for a year

before it opened in May of 2008, he’s just a work-

ing stiff and has no financial interest in Mellow

Johnny’s other than a steady paycheck. The store is

owned by Lance and Bart Knaggs, one of Lance’s

buds who is also one of the founders of Austin's

Capital Sports and Entertainment. Mr. Yellow Jersey

isn’t at the shop much and neither is Knaggs which

leaves it pretty much up to Staley to run things.

“I first met Craig in 1988 when he was at Chuy’s

and I was at El Arroyo,” says Knaggs who was also a

bike racer. “We stayed connected over the years and

when Lance and I decided to give this project a go,

Craig was the guy I begged to run the shop for us.

Craig not only had the long and deep connection to

bikes and bike racing we obviously wanted, but he

also had a broad and deep experience in retail. Most

people told us that bike retail was a bad business

to get into, but I think bad business people make

for bad business. Craig brought a perspective of a

proven retailer who had personally started, funded

and grown several different businesses. Plus, he’s an

Austin guy with a much bigger cultural perspective.”

That cultural perspective Knaggs alludes to is

what keeps Staley busy from his office at Mellow

Johnny’s overseeing his various enterprises. “My

priorities? That’s easy. It’s the bike shop,” says Staley.

“That’s my job. But all my other projects are close to

my heart.”

Staley’s next project will be opening the Royal

Blue grocery store in the 360 condo complex (not

so coincidentally, it’s right across the street from

Mellow Johnny’s). “I can see Royal Blue growing

into more locations in Austin and maybe stepping

out into San Antonio and Houston,”

says Staley.

If it does expand beyond the

Austin city limits, Staley may have

to reorder his priorities. “I do have

a pretty big ego about these things,”

says Staley, “although most people

would tell you I don’t.”

Ego or not, Staley doesn’t have

his future enterprises entirely

mapped out. Right now, Staley’s busi-

nesses in Austin employ 17 people and he person-

ally signs every check that goes out the door.

Says Staley, “The really smart, really educated

small business owners — the entrepreneurs who

went to business school — they all write an exit

strategy right along with their business plans. I

didn’t do that. I don’t have an exit strategy for any-

thing I do. That’s not me. Anyone who knows busi-

ness would tell you I’m messed up and don’t know

anything. But that’s okay. I know what I’m doing

and what I want to do in Austin. I’m about building

things. What’s important to me in everything I do

is creating opportunities for people.”

“But that’s okay. I know what I’m doing and what I want to do in Austin. I’m about building things. What’s important to me in everything I do is creating opportunities for people.

locationsrogue equipment500 San Marcos St., Ste. 104 | 493.0920

bettysport11401 Century Oaks Terrace, Ste. 129 | 339.0011916A West 12th St. | 473.0040

Mint hair salon4023 Guadalupe St. | 302.9990

royal blue grocery247 W. 3rd St. | 499.3993360 Condos (coming soon)

napa running Co. (Ca)942 Main St. | Napa, CA 94559 | (707) 255.6688


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Austin Fit December 08.indd 1 11/10/08 2:21:17 PM

DECEMBER 2008

DECEMBER 2008 | AUSTIN FIT MAGAZINE | 7

FEATURES

The name Craig Staley might not mean

much to you, but if you’re an Austin runner,

cyclist, aerobicist, do Pilates or yoga, chances

are you’ve shopped in one of his stores.

Staley is a new breed of entrepreneur. He’s

a fi tness entrepreneur who either owns,

manages or is an operating partner in six

Austin businesses.

14FITNESSCRAIG STALEYFITNESS ENTREPENEUR

BY BOB WISCHNIA

PHOTOGRAPHY BY BRIAN FITZSIMMONS

The holidays are certainly a time for

celebration, age-old traditions and family

fun. But they’re also a time for health

and fi tness. This year, we’ve put together

our guide to some of the coolest products

we’ve come across all year — ones that

should defi nitely be included on any

health and fi tness wishlist. Most of the

products featured in this year’s Holiday

Gift Guide can be purchased locally, plus

we provide how to fi nd them on the Web

if you want to get a closer look.

35 STYLEHOLIDAY GIFT GUIDE

OTHER FEATURES

FeltBike{Urban}

check out other HOLIDAY GIFTS on page 35

HEALTH 12 mind/body Bruxism

FITNESS22 q&a The Amazing Race: Christy & Kelly

24 class review Systema

NUTRITION 26 restaurant review Thai Fresh

28 recipe Sun-Dried Tomato & Turkey Roll

29 dietgram Olives

SPORT31 product review HyperVest

LIFE44 book review Get Your War On

IN EVERY ISSUE10 from the publisher

46 events calendar

48 rides & races49 resource directory

Where tO WOrkOutNext month look for our signature issue, the 2009 Gym Guide, where we review all the fabulous fi tness facilities Austin has to offer.

NEXT MONTH’S ISSUE


DEPARTMENTS

afm’s 2009 GYM GUIDE

DECEMBER 2008

photo by Jeff Brewster

2631Want to vote for your favorite gym?go to austinfitMagaZine.COM

22

Strength.

jazzercise.com( 8 0 0 ) F I T - I S - I T

Valid for customers not in attendance since 4.30.07. Valid at participating locations. Offer expires August 31, 2007.

Austin Rec Center | 789.3222NW Rec Center | 794.9575

The Vineyard | 794.9575

Zilker/McBeth Rec Center | 799.7879South Austin Rec Center Austin Sports Center | 423.0741

| 423.0741

I am thrilled with the results of my lipodissolve treatments. Each thigh has been reduced by 3/4 of an inch. The soft sagging skin under my chin has been lifted and tightened. It has a youthful appearance again.

““ - Sharon

Ruthie Harper, MD Nutritional Medicine Associates | The Laser and Skincare Clinic

3901 Medical Parkway, Suite 100 | ruthieharper.com

Lipodissolve the non-surgical alternative to Liposuction

Medical Aesthetics • Bio Identical Hormones • Nutrition

• Physician Administered• Non-Surgical Procedure• Requires No Down Time• Dissolves Body Fat • Safe & Easy

BEFORE AFTER

actual patient after four treatments

Call 512.343.9355 for a FREE consultation!

The Nutcracker

For Show Tickets:Visit www.balletaustin.org or call 476.2163

Dec 6-23, 2008 | The Long Center

The 46th Annual Production of

Choreography by: Stephen Mills | Music by: Pyotr Ilyich Tchaikovsky

Experience Austin’s holiday tradition for the first time in the new Long Center. With celebrity Mother Gingers in each performance and music by the Austin Symphony… Memory-making merriment is guaranteed!

Accompanied by the Austin Symphony Orchestra

Promotional Sponsor Media Sponsors

Season SponsorsSeason UnderwriterProduction Sponsors

excerpt from december 2008 issue

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