EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT

MARKETING INSTITUTE OF SINGAPOREUTS: AUSTRALIAN CENTRE FOR EVENT MANAGEMENT

EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT

education, research and consultancy services to the event industry. Since its establishment, ACEM has become a world leader in the field of event management education, delivering training programs both within Australia (Brisbane, Melbourne, Sydney and Perth) and internationally (London, Beijing, Edinburgh, Kuala Lumpur and Kuching). These programs range from Executive Development Programs to Masters Degrees in Event Management. ACEM’s success as a global leader in event management education is underpinned by its full time and adjunct staff. Their experience spans both the areas of corporate and public event management, with events they have conducted ranging in scale from the opening and closing ceremonies of the Olympic Games to product launches and association conferences.

To support its programs, ACEM has developed one of the field’s most referred to text: Festival and Special Event Management. This book (now in its fifth edition) has been translated into a number of languages including Chinese, Korean and Portuguese. Additionally, ACEM acts to maintain its position at the leading edge of event management education through the conduct of a bi-annual international research conference.

For further information regarding ACEM and its activities please refer to www.acem.uts.edu.au or email your enquiry to acem@uts.edu.au

About the courseThe Executive Certificate in Event Management is a short course program (four days) designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g. product launches, conferences, functions, fundraising events), private (e.g. parties, weddings) and public events (e.g. festivals, street parades, fairs and sporting events).

Who is the course for?The program has been designed to both enhance the professional skill and knowledge base of those already employed within the event industry and to serve as a sound platform for people wishing to launch careers in the exciting and varied field of event management. Past graduates of this program have secured, or been successful in advancing their careers in, a variety of event related positions, including: corporate in-house event managers; festival organisers; conference/meeting planners; charity event coordinators; parade directors; wedding planners; special event organisers; government event planners/coordinators; sport event managers; hotel/resort/cruise ship based event coordinators; and exhibition organisers.

What will participants learn? The focus of the Executive Certificate in Event Management is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is based on the results of an extensive survey of event management professionals. All students who undertake the program will receive a jointly badged Certificate from the Marketing Institute of Singapore and the Australian Centre for Event Management, University of Technology, Sydney acknowledging their participation. An outline of the four day course is given below.

How will the course be delivered?The program will be delivered by employing a mix of lectures, class exercises and case studies over a four day period commencing at 9.00am and finishing at 5.00pm.

When will the course take place? Dates for this program are the 24–27 June and and 26–29 November 2013.

BUILD YOUR CAREER IN THE EXCITING WORLD OF SINGAPORE EVENTS….

Singapore is a world leader in the creation and production of innovative, vibrant celebratory events. Additionally, it plays host to hundreds of international sporting and business events each year. As its events industry grows and develops, so does the opportunities for people trained in the management of these many and varied corporate and public events.

About the organisations behind the delivery of the program

Marketing Institute of SingaporeThe Marketing Institute of Singapore (MIS) is the National Professional Body for Sales and Marketing. Founded in 1973, MIS is a leading provider of marketing and business continuing education in Singapore and the region.

Over the years, MIS has nurtured more than 40,000 sales and marketing practitioners through its Executive Development Programmes and provided ample networking opportunities for thousands of its members through its diverse series of events. The Institute will continue to serve the community to fulfil its vision of ‘Creating Marketers’ through quality education and connecting a community of marketers.

At MIS, learning goes beyond the norm as they offer a platform for you to be connected with leading players and business gurus to be in tune with the latest business trends and developments.

For further information on MIS and its Executive Development Programmes, please refer to www.mis.org.sg/seminars or email your enquiry to seminars@mis.org.sg

The Australian Centre for Event Management, University of Technology, SydneyThe Australian Centre for Event Management (ACEM), University of Technology, Sydney was founded just prior to the successful delivery of the Sydney 2000 Olympic Games. ACEM’s mission is to provide training/

Who should I contact regarding this course? For more information please direct your enquires to: > +65 63277586 / 583 / 582 or > send an email to seminars@mis.org.sg.

How do I enrol?To enrol, photocopy and complete the enrolment form on the back of this form and fax it to +65 6327 9741, or email to seminars@mis.org.sg or register online at www.mis.org.sg/seminars.

Early enrolment is advised as places are limited. Completed enrolment forms need to be submitted a minimum of two weeks prior to the commencement of the course.

How much does the course cost?The cost of the course is S$2,300 (+gst) for non-members, for members cost and further discounts refer to registration form (page 4). This fee includes:> 4 days tuition;> all course materials and a copy of the text

Festival and Special Event Management;> morning/afternoon tea and lunch on each

day; and > networking/orientation function.

Where is the course to be held? The course is being conducted at the Marketing Institute of Singapore, 51 Anson Road, #03-53 Anson Centre Singapore 079904

Who is teaching the course? Dr Rob Harris, Director, Australian Centre for Event Management

Rob is the Director, Australian Centre for Event Management, University of Technology, Sydney. Rob has been involved in event management training, education and curriculum development for over 15 years and was a foundation Director of the Festivals and Events Association of Australia.

He has an international reputation as an event management educator having delivered short course programs through to Masters programs in a variety of locations around the world including the United Kingdom, Malaysia, China and New Zealand, as well as throughout his home country of Australia.

Rob is a co-author of the texts Festival and Special Event Management and the Regional Event Management Handbook, as well as a number of event related journal articles. He is on the editorial board of the international journal Event Management, and is the founder of the recently established Event Education and Research Network Australasia.

Johnny Allen AM, Foundation Director, Australian Centre for Event Management

Johnny is the Foundation Director of the Australian Centre for Event Management and an adjunct lecturer of the School of Leisure, Sport and Tourism, University of Technology, Sydney. Johnny has over 30 years experience in the field of event management during which time he has been involved in the development and delivery of well over 1000, mainly public events ranging in scale from a few hundred people to large outdoor celebrations approaching 250,000 attendees.

Prior to joining ACEM, Johnny was employed as Special Events Manager for Tourism and Special Events Manager for the Darling Harbour Authority in Sydney. He is the patron of the Festival and Events Association of Australia (and the first person to be inducted into its Hall of Fame), a co-author of the texts Festival and Special Event Management and the Regional Event Management Handbook and a sought after consultant to both government and event management companies.

In 2012 he received a Life Time Achievement award for his service to The Australian Event Industry.

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EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT PROGRAMDAY 1 DAY 2 DAY 3 DAY 4

Introduction Planning (cont.) Planning (cont.) Implementation

> Introduction to the event planning process

> Introduction to the event ‘industry’

> Operational planning – budgets

> Operational planning – suppliers

> Operational planning – marketing

> Schedules, checklists and running sheets

> The role of the event manual

Event initiation and the event planning context

Monitoring, control, shutdown, evaluation and knowledge management

> Establishing event vision/mission statements, goals and objectives

> Contextual factors in event planning e.g. legal considerations

> Operational planning – human resources

> Operational planning – marketing (cont.)

> Designing environmentally friendly events

> Event monitoring and control tools

> Event shutdown tasks

> Event evaluation processes and tools

> Event knowledge management

The event management process in operation – case study

> Bidding/responding to client briefs/tenders

> Creating the event concept

> Operational planning – venue/site selection and layout

> Operational planning – sponsorship

> Singapore event case study

Planning Program review

> Event work breakdown structures

> Establishing event resource needs

> Organisational structures for events

> Operational planning – theming, performance and staging

> Operational planning – risk management

> The event planning process – a review

> Optional venue site visit

UTS CRICOS CODE 00099F UTS:MCU / JOB 17742 / FEBRUARY 2013 / IMAGES COURTESY OF THE SINGAPORE TOURISM BOARD

REGISTRATION FORMEXECUTIVE DEVELOPMENT PROGRAMMES Register online at www.mis.org.sg/seminars or fax form to 6327 9741

ADMINISTRATIVE DETAILS

Registration & PaymentA place will be reserved for you upon receipt of your registration. After which an email confirming your reservation will be sent 2 weeks before course commences. Please make your payment either by cheque or GIRO upon receiving our invoice. All cheques should be crossed and made payable to “Marketing Institute of Singapore” with the invoice no. indicated on the back of the cheque.

MIS Member DiscountCorporate and Individual Members of the Marketing Institute will be entitled to a 5% discount on all Executive Development Programs. For membership enquiries, please email: membership@mis.org.sg

Group DiscountA 5% discount for sending a group of 3 or more participants to the same course on the same date.

Early Bird DiscountA 10% discount if you register 30 days before the course commences.

WithdrawalsThere will be no cancellation fee if notice of withdrawal is given 14 days before commencement of course, after which a cancellation fee of 25% of the course fee will be levied. The full fee will be charged for withdrawal or no-show on the course commencement date.

Replacements from the same company are allowed.

CancellationMarketing Institute of Singapore reserves the right to change or cancel the training course due to unforeseen circumstances.

Course VenueAll courses will be held at Marketing Institute of Singapore, 51 Anson Road #03-53 Anson Centre Singapore 079904 unless otherwise stated.

Marketing Institute of Singapore51 Anson Road#03-53 Anson Centre Singapore 079904Tel: (65) 6327 7586 / 583 / 582 Fax: (65) 6327 9741Email: seminars@mis.org.sg www.mis.org.sg/seminars

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Brochure Search Engines MIS Website/i-marketer Portal Events/Activities

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Register for 3 or more participants and enjoy 5% discount!

Executive Certificate in Event Management Date: 24–27 June 2013 Date: 26–29 November 2013

Fee: S$2,300 (subject to 7% GST) – Includes lunch and refreshmentTime: 9.00am to 5.00pm