ExecutiveStrategy Day

LondonJanuary 2014

Strategy Day Outline

• Reminder about our roles as an executive• My aims as president for this triennium• Agreed Key Performance Indicators • What additional Key Performance Indicators

do we need?• Building on the GROW resolutions• What else do we need to do?

WONCA executive

• Board of Directors• CEO reports to the Board• Board is responsible for setting and reviewing our strategic

direction, monitoring organisational performance, the appointment and performance appraisal of the CEO and deciding on key policy positions, all under instructions from our members through the World Council

• Challenges for this board of directors• Further discussion on responsibilities as directors on Day 2

Executive has received copies …

• Updated WONCA bylaws and regulations (“constitution” of WONCA)

• CEO’s Service Agreement

• Guidebook• ICPC• ACG agreement

Secretariat

• Role of the CEO• Staff reporting to the CEO• What the secretariat does do• What the secretariat does not do• Staff in Bangkok include office manager and

support staff• Staff outside Bangkok include editor• Current review of provision of webmaster

services

Focus of executive

• Start each meeting with a focus on strategy and policy,

• then our own organisational performance• then other organisation’s projects

Committees of World Council• Nominations and Awards committee • Finance committee• Membership committee• Bylaws and Regulations committee (should it be our

Governance committee?)• Organisational equity committee• Conference committee

• WHO liaison • Presidential task force on social media• (Publications and Communications committee)

Executive business

• Decision in Prague not to have a core executive at this time (previously president, president-elect, immediate past president, honorary treasurer, with CEO)

• President meeting with CEO by Skype weekly• Executive meeting by Skype monthly• Executive meeting face to face 1-2 each year

• Delegations • Management of endorsements• Adoption of policy

Aims of my presidency1. Continue to work with our Member Organisations to expand the role

of family medicine in strengthening primary health care and working towards universal coverage in every country

2. Strengthen our important work with the World Health Organization at global and regional level

3. Expand WONCA’s presence by supporting the development of family medicine in more low- and middle-income countries.

4. Support our young family medicine leaders, the future of our profession.

5. Celebrate the many achievements of family doctors around the world.

6. Reinforce the role of family medicine in providing high quality primary care to all people in each of our countries, especially those who are marginalised and the most vulnerable.

When WONCA President visits a country

• Promote WONCA’s mission – benefits to health of the nation’s population through strong primary care

• Meet with member organization leaders• Engage with local WONCA region• Meet local senior politicians (eg Minister for Health)• Speak with local media• Meet with medical students/young doctors• Meet with senior academic family medicine leaders• Visit family doctors in family medicine clinics, rural and

urban, and see work in action

When WONCA President visits a country

• Also recognise that the president cannot accept every invitation to attend meetings of other global health organisations, to attend all WHO global and regional forums, and to attend all member organization meetings. But can use this invitations to support capacity building among those coming through the ranks – the next generation of WONCA leaders, by sending a nominee or nominees and providing them with appropriate briefing and debriefing.

WONCA World Council Meeting in 2010voted to adopt the following GROW resolutions:

• Study the feasibility of a change in the frequency and structure of meetings of the WONCA leadership.

• Develop a strategy to increase membership, and to increase the involvement of young family doctors.

• Develop a plan to better brand and use the WONCA website.• Establish a World Conference Committee• Develop a plan to increase the capacity of member

organizations.• Develop a plan for WONCA to advance the global

accreditation of family medicine training and to create a consulting service

GROW RESOLUTIONSWONCA will develop a plan that includes a timeline and the financial implications for World WONCA and member organizations to: 1. Convene meetings of the Executive on a quarterly basis in conjunction with regional meetings. 2. Convene meetings of the World Council on an annual basis. 3. Revise the bylaws to:

a) Restructure the composition of the Council. b) Simplify the governance model of WONCA. c) Elect the President-Elect each year.d) Recognize the time commitment of the President and make available an appropriate honorarium.

4. Establish the CEO as a full-time position.5. Locate a permanent Secretariat.

GROW RESOLUTIONS

WONCA will develop a strategy to: 1. Establish a member organization in every country.2. Increase direct membership.3. Increase academic membership.4. Address the concerns of, and make involvement in WONCA attractive for, new family doctors.5. Attract and involve young members. 6. Secure a member organization in India by 2013.

GROW RESOLUTIONS

WONCA will develop: 1. A strategy for the more effective branding and use of the website. 2. A detailed business plan for the website.

GROW RESOLUTIONS

WONCA will establish a WONCA Conference Committee, which will:1. Be responsible for the WONCA World Conference and work in collaboration with the Host Organizing Committee of the chosen region.2. Consist of a representative of each WONCA region and such other members as may be necessary.3. Advise the Executive and Host Organizing Committee on scientific and logistical matters regarding the World Conference.4. Study the feasibility of an annual WONCA World conference that is rotated among regions.

GROW RESOLUTIONS

WONCA will develop a plan to provide resources to increase the capacity and vitality of member organizations.

GROW RESOLUTIONS

WONCA, through the CEO, will develop a business plan which will:1. Establish a process such that WONCA could:

a) Provide global accreditation of training programs for family medicine. b) Provide global certification of individual family doctors.c) Endorse the accreditation programs of member organizations.

2. Create a compendium of, and an accreditation program for, online education programs that bring together materials developed by member organizations.3. Develop a consulting service for governments, other

organizations, and commercial interests seeking information, assistance, and advice on primary care and health care system redesign.

World Council 2013

• Breakout discussions on WONCA’s next steps

Agreed KPIs for new executive

• Family medicine capacity building in each region

• Support for young family doctor movement in each region

• Engagement with WHO – link with regional office, attend regional WHO assembly, meet with regional director

Additional KPIs to consider• Ensure future sustainability of WONCA• Grow direct membership• Increase control of our own conferences• Sponsorship for our website and social media• Consultancy opportunities• New conference opportunities (?annual global primary care

forum)• Improve WONCA support services to members• Guidebook and other publications• ICPC3 development• Donors? (WHO – Gates, Bloomberg, Rockefeller)• Annual report to member organisations (and direct members)

What can WONCA do to better support our member organisations?

• Should we continue to talk about, or even action:– global accreditation of training programs for family

medicine. – global certification of individual family doctors.– endorsement of the accreditation programs of member

organizations.– creation of a compendium of, and an accreditation

program for online education programs that bring together materials developed by member organizations.

– development of a global primary care consulting service

How do we increase our global representation by increasing our number of member organisations?

• Which countries are missing?• Should we set targets for each region?

How do we include the voice of the next generation on the executive?

• Encourage involvement of young family doctors among MO representatives to world council, regional executive members, working party & SIG membership, and committees of council

• Focus for organisational equity committee

• New position on WONCA executive

How do we increase direct membership?

• Capture 100,000s family doctors who are not members of WONCA member organisations

• Provide opportunity for family doctors to support the good work of WONCA

• Benefits of direct membership• Benefits of life membership

How do we support academic membership?

• What is the value to academic members?

• support global family medicine• identify on own website WONCA academic member• link with other academic departments • hold events at regional and world conferences• promote academic membership in nations currently without

member organisations• special section on WONCA website• life membership (one off payment - but grandfather in

existing academic members)

What next for the WONCA conference committee, and for WONCA conferences?

• Roles and responsibilities of WONCA conference committee?• Does it take responsibility for the world conference?• Do we hold our WONCA world conference every 1,2 or 3

years?• Do we look at more smaller conferences?

– Primary care policy– Primary care research– Primary care education– Rural medicine, mental health, ethics, women in family medicine,

classification

How do we make better use of website?

• Social media strategy• Drive traffic through our website• (current unconnected disparate websites of

many of our working parties and regions)

Social media strategy

• Twitter @WONCApresident• LinkedIn WONCA company• Facebook WONCA president

• Website www.globalfamilydoctor.com

Working Parties

• Working parties as our policy engines• Currently : Education, research, quality & safety,

informatics (?e-health), classification, women & family medicine, rural practice, mental health, ethical issues, environment, Indigenous people

• Meeting held in Prague with working party and SIG chairs

• Expect policy development – can be a statement of a few sentences, or a full document that can be adopted as WONCA policy

Do we have the right working parties?What about …

• Equity and social justice• Global health (MDGs/universal health coverage)• Noncommunicable diseases/chronic disease• Global primary care workforce• Genomics and family medicine• Tobacco control• Communicable diseases (inc. HIV, TB, Malaria)• Maternal and child health• Prevention and health promotion• Social determinants of health

Plan for today

• Where do we want WONCA to be at the end of this triennium?

• What does WONCA need to do to get there?• What are the critical risks facing WONCA?

Any other business• Budget

– CIMF budget request• Endorsements and decisions• Collaborations• Events 2014• B3 CEO – COPD/ACG• B5 Africa• B12 WICC• B27 POCT• Junior doctor recommendations• Working party liaison• 2015 executive meeting (?2014 link up)• Key Performance Indicators 2014

Agreed KPIs for new executive (June 2013)

• Build family medicine capacity building in each region

• Support for young family doctor movement in each region

• Engagement with WHO – link with regional office, attend regional WHO assembly, meet with regional director

Additional KPIs to consider• Ensure future sustainability of WONCA• Grow direct membership• Increase control of our own conferences• Sponsorship for our website and social media• Consultancy opportunities• New conference opportunities (?annual global primary care

forum)• Improve WONCA support services to members• Guidebook and other publications• ICPC3 development• Donors? (WHO – Gates, Bloomberg, Rockefeller)• Annual report to member organisations (and direct members)

KPIs - by 31.12.14

1. List nations of each region – present/not/plans2. Application for one new member org’n in each region3. Junior doctor movement established in each region4. Young doctor on each WONCA working party5. WONCA member attends each WHO regional meeting in

20146. Increase direct membership to 20007. 25 life direct members signed up8. Two non-pharmaceutical sponsors of website signed up9. WONCA has signed a contract for one consultancy10. WONCA has advanced plans for a global primary care forum

for 201511. Established weekly email communication with members12. Annual report (June 2013-June 2014) for members