1. -Executive Summary Model``` Report ```` AN EXCLUSIVE PRESENTATION - AN OVERVIEW SUMMARY OF THE PROLIFIC EXTENDED STAY SYSTEM THIS PRESENTATION IS MADE BYS.JAYAKUMAR ----MA,MBA, ACS INTER , DIPLOMA IN HOTEL AND AIRLINES MANAGEMENT ,BGL,DIPLOMA INCOMPUTER APPLICATIONS02/15/13 102/15/13 1

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BUSINESS ENTREPRENAURSHIP -ModelEntrepreneurship-ownerBusiness formulationMarket Research & Project IdentificationProject Report , Feasibility and Design Company status Incorporated-Partnership-objectives and Articles Capital Sources and MobilizationHOTEL BUSINESS PROCESS OPERATIIONALSUPPORT SERVICES CORPORATE BUSINESS ENCRYPT ` 1 ACCOMODATIONS 1 SALES AND MARKETING1 BUSINESS PLAN-BRANDING ,SOPs, Trip advisor 2 FOOD and BEVERAGE 2 FINANCE & HR and ADMN2 KRA: s /KPI s, Opportunity Cost decisions 2 A KITCHEN2A MATERIALS supply chain-Stores3 ASSET MANAGEMENT inventory, par stock, physicalCOST BOARD stock Verification, Balance sheet Leverage Recon ,Fixed Asset Register IFRS ,GAAP & , AUTHORISATIONsB STEWARDINGB HUMAN RESOURCES 4 PROFIT PLAN- USAH - Budget GOP ,cash flowC COLD STORE AND GEN STOREC SECURITY ENTERTAINMENT 5 CONTRACTS LEGAL SYSTEMS HEALTH CLUB 3 Engineering 6 Risk Management IT solutions /Package systems SPA3 a PROJECT -Renovation BOUTIQUE b Preventive Maintenancec Key spares Procurement 4 Transportation 7 Manning Guide structure, PA,SWOT Welfare DISCOORGANISATIONAL STRUCTURE,JOB DESCRIPTION`Trade union Relations ship Swimming Pool5 IT -MIS 8 Tax Planning-Surplus New project Identification Tours local Guest Transport 9 OWNING COMPANY/OPERATING COMPANY OBLIGATIONS Diving Cruise10 PASSION AND OWNERSHIP Sea sports Beach sports A HOTEL BUSINESS MDELBY JAY Cost board02/15/13 2 3. Organisational structure hotel ,Hierarchy ,Relationships,communication flow ,job descriptions-the structure needs to plan ,Organise ,Staff ,Direct ,Coordinate and control02/15/13 3 4. INDEXINTRODUCTIONALL MODEL REPORTSOWNERSHIP-CAPITAL STRUCTUREOBJECTIVESINVESTMENTVISION MISSION/POSITIONCORPORATE PLANNINGMARKET ANALYSISCUSTOMER ANALYSIS CONCLUSIONSCOMPETITOR ANALYSIS CONCLUSIONSPRODUCT ANALYSIS CONCLUSIONSMATERIAL MANAGEMENTOPERATIONAL MANAGEMENTFINANCIAL ANALYSIS Budgets Cash flowASSET MANAGEMENT-ENGINEERING /PROJECTSHUMAN RESOURCES Executive TeamSUMMATIONSROAD MAPTHANK YOU02/15/13402/15/134 5. OwnershipCAPITAL ---the companies Assets and Liabilities are ListedThe promoters-A start Up company in a small way is now an Ongoing company with 127units serving two locations Begumpet and Madhapur , and is projecting a hall mark growth in the next couple of yearsISO 9001 certified company manifested with Premise , Vision , enterprise and global BenchmarkingHas an Award from the Local Government, and expects to TIE up with an established Global Brand extended stay Operator and also expects to tie up with a Global Brand for Technology /Knowledge Transfer To meet International standards of Operations and ManagementThe company Visions for a training and Educational programming for its employees as also for hospitality student community in the Local state by franchising with the UK educational institute02/15/13502/15/135 6. ObjectivesTo provide the Long Stay Guests a sophisticated Accommodation with facilitations of a Luxurious livingTo strengthen and contribute to the Tourism infrastructure in the countryTo cater to all segments of tourist Markets in the Indian and Global markets.To follow and implement the legal system , and follow all legal imperatives of the law of the country as applicableOur extended stay concept is envisaged as a systems based concept with a written down manual SOPs to regulate an emphatic approach in enhancing the service standards of the HotelTo enhance the company stature in terms of growth through the Process of 4 M of management Market ,Money, Materials and Manpower through a coordination process of operational and utilities Management for achieving a surplus and Gainful road Map of Harmonious hospitality in Ivory Sands ,To Evolve and Derive The Time Share concept, as an Additional Market Driven Force02/15/13602/15/136 7. Investment Portfolios and Statistics INVESTMENT REQUIRED Phase 1 -Looking to raise INR 361,250,000 to rollout 25 locations providingan Extended Stay System in the state of Andhra Pradesh Break even Rooms as a %age of available rooms is 61% in Y1 and reducingto 32 % in Y5 Pain Points Addressed Lack of Good Quality Standardized AccommodationSystem in the Budget Segment that is suitable for Long and Short stays A 3-Phase planned approach developed to create a dominant brand. Thisinvestment is for Phase 1 creating the biggest operator in the state of AndhraPradesh Phase 1 is an asset light model based on leasing with rapid commissioningtime of around 3 months per property02/15/13 702/15/13 7 8. VISION / MISSION Vision -To be a Respectable Indian Leader in GlobalHospitality by providing World Class Extended Stay experienceto our Guests. Be Indias Largest and Favorite Extended StaySystem. To show an occupancy of 90% Mission -Be a respectable extended stay leader by providingValue and Efficient experience to our guest in at least fivelocations in the state of Andhra Pradesh and Proximity States.and Create the credibility of the accommodation units beingnumber 1 in its region02/15/13 802/15/13 8 9. CORPORATE PLANNING The replacement analysis the business venture should have a clear policyon equipment replacements to ensure an increased output The company should have a progressive development plan to increase therevenue The corporate marketing plan, the business plan the concurrent financialplan are all prospective tools Computerization is the modern tool where the computation of data iscustomized for effective decision making Conservative product selling should be replaced to innovative product lineselling We must add value to product to retain the selling capacity We must conserve on costs both operational and fixed cost options Minimize fixed cost to achieve better break even sales Advertising strategies should include copy and message writinginnovative Sourcing of funds , sourcing of raw material, sourcing of human resources MIS selection of computer packages for point of sales, front office andbackoffice an02/15/13 902/15/13 9 10. MARKET ANALYSISMARKET SEGMENTS AND MAJOR STRATEGIES , REVENUE ANALYSIS KPI-KRAs Value To Extended Stay Conception Time Share ownerships, ADigression to the Main Concept A marketing plan, with a distinctive advertisement strategy, messagedriven to various segments of the market to exploit the market situations,confirms to marketing budget expenses would have to realize the roomnights business with appropriate recoveries Average Room Rates, andRevenue penetration so also with the food and beverage income and otherincome, with the recoveries and the yield per night on total income A Business Plan visioned with a budget a variance analysis USAH , with acontinuous monitoring of Revenue and costs should help in achieving astipulated GOP off course more than 35% should get a derivative cash flowmeeting the PAY BACK norm , is a project viability02/15/131002/15/1310 11. MARKET ANALYSISMARKET SEGMENTS AND MAJOR STRATEGIES ,REVENUE ANALYSIS KPI-KRAs Advertisement , develop the key message for relevant advertisementstrategies , timing of advertisement, the media selection key messagedevelopment timing and the segment targets , the cost involved and theresults measured leasing is a new form of business enterprise these days,video conferencing and press conferences ,product launch modeling and brand managers are the prospective marketing strategy tothe company, Business to a certain profitable proposition, we can have a team of staff todevelop copy writing, message, key words, selection of media , timingstrategies for the advertisement or promotions target market segments ,make advertisement films and have royalty rights on all our advertisementbusiness promoted , the success of this business would be the modelsand brand managers whom we can deploy Market position surveys ---market segment positions reviews , ofcorporate , travel agents business, internet ,others , loyalty programmesand points , companies web site influence02/15/131102/15/1311 12. Revenue analysis02/15/131202/15/1312 13. CUSTOMER ANALYSIS POTENTIAL CUSTOMERS : Business Travelers, Value Oriented Leisure Travelers, Corporations Relocating Professionals, Employees and consultants on temporary Assignments , Companies with multi location Lodging Needs, Government servants Awaiting permanent allocations ,02/15/13 1302/15/13 13 14. COMPETITOR ANALYSIS Extended Stay Operators Lakeside Chalet Marriott Frasers Hospitality Executive Apartments Segment Luxury Segment Luxury Location New Delhi Location Mumbai Oakwood Corporate Housing Grand Residency, Intercontinental Segment Luxury Segment Luxury Location New Delhi, Pune, Location MumbaiBengaluru, Gurgaon, Mumbai, Jaipur Hummingbird Corporate Housing Taj Wellington Mews Segment Luxury (Corporate) Segment -Luxury Location Bengaluru, Hyderabad, Location MumbaiMumbai, Pune, Chennai, Gurgaon,Noida, Madurai, Ahmadabad, CoorgGrand Hyatt Residences Segment Luxury Location Mumbai02/15/13 1402/15/13 14 15. MARKETING PLANSWOT Analysis ProductPlaceTargetMarketPrice Promotion02/15/131502/15/1315 16. Marketing Segments specimen reportsROOMS STATISTICS (in thousand)2009 Budget Room Nights Sold 110,966 Average Room Rate $ 87.36 Room Available 140,890 Revenue Penetration $ 68.80 Occupancy % 78.76% Guest Number 184,559ROOMS REVENUE BY SEGMENTF&B STATISTICS (2)2009 Budget (in thousand) 2009 BudgetUSD %Airlines Non-Crew$ 140.14 % Available Seats1,451,040Airlines Crew$7707.94 % Actual Covers665,200Corporate$2,606 26.88 % % Occ. Seats45.84%Internet $1,424 14.69 %Avg. Check$ 14.68Travel and tour$4,829 49.82 %Others $ 500.52 % Food Cost % 33.13%TO TAL REVENUE $9,693.49100.00% Beverage %28.34%02/15/131602/15/13 16 17. The Budget Extended Stay SegmentIncreased economic activity in AP good transportation within the stateenables ease of travel but good network for quality budget accommodationdoes not exist. There are no alternatives for Budget Lodges and Hotels. Lodges andHotels in the segment are of very poor quality whilst their prices are not loweither. Extended Stay Segment exists but is highly unorganized and veryfragmented. Mostly Landlord operated and unprofessional No dominant leader of repute in the Extended Stay Segment in India atpresent International Operators Exists but primarily in the Tier 1 cities and servingthe Super Luxury Segment. EgFrasiers, Oakwood. None serving thebudget segment Corporatesprefer working with fewer number of suppliers across thecountry for Budget Extended Stay Budget Hotels, Lodges exists but of very poor quality and not organized International Travel Operators and Corporatesdo not have a platform tosource and serve their Budget Extended Stay needs02/15/13 1702/15/13 17 18. Why we are different fromOthers !International Operators have entered India but are only serving alimited number of cities that too in the Super Luxury Segment We are positioning ourselves as a Budget Extended Stay Operatorproviding Three Star Accommodation We have successfully educated the AP traveler in accepting anExtended Stay Property (Apartment Hotel) as a desirable mode ofaccommodation We are Systems and Process driven leveraging availabletechnologies for automating operations International Operators in India Frasiers, Oakwood, Marriott butonly serve the Luxury/Super Luxury Segments where the tariffs areat least INR9000 Current Business Model is Asset light enabling fastercommissioning time per property Our Tariff starts at INR1800 which is great value for the quality ofthe property offered Integrating backwards to deliver a trained professional work forcethrough Ivorysands Hospitality Academy02/15/13 1802/15/13 18 19. Macro Factors Travel, Tourism & Hospitality Increase in number of International Visitors to India Increase in Travel & Tourism Spend Domestically Increase in Travel & Tourism Demand Increase in Capital Investment in Travel & Tourism Sector in India Increase in Government Travel & Tourism Expenditure Improvements in Travel Infrastructure causing an increase inmobility Favorable terms towards tourism in recently announcedGovernment Budget02/15/131902/15/1319 20. 02/15/13 2002/15/13 20 21. 02/15/13 2102/15/13 21 22. Material management supply ChainIn Order to achieve s a sustained level of material flow rational policy and proceduresmaterial are set up for an effective mechanism of supply chain operations, which wouldgovern a large scale warehousing facility , Thus to enable the objectives of the company ,for a sustained level of material inflow at optimum pricing out flow of material from storeson FIFO Method and ABC analysis of inventory with EOQs PAR STOCK,SAFETYSTOCK,LEAD TIME ,NONMOVING , supplemented with material procedures such as Material indenting system from stores and department , purchase order system material receivableGoods Received Notes material issue notes from stores to user department, inventoryvaluations , consumption analysis Material computerized package ,are all Bench Markfactors which influence positive for an effective supply chain management simulated tooptimise inventory levels and costs and liquidity Standardization Of Materials Defining Better negotiable Bargain Vendor development Out sourcing large Tabulation of quotations , and choosing the right supplier Contracts Foreign good imports Import Incentives and Licences02/15/13 2202/15/1322 23. OPERATIONALMANAGEMENTCURRENT PROCESS WE HAVE , FUTURE PROPOSALS ACCOMODATIONS FRONT OFFICE RESERVATIONS ,CHECK IN OUT OUT ,TARIFF,GUESTLEDGER , SERVICE FACILTATION , GUEST PRO HOUSEKEEPING ACCOMODATIONSUPKEEP, LINEN INVENTORY MGT ----making up of beds cleaning Minibar management and clearances, check out clearances, guest supplies, lostand found management , occupancy reports guest amenities , computerized occupancy reports guest Amenities ,computerized the guest are given the best housekeeping services , reservations are handled with minimumdiscomfort to guests , guest complaints are handled with immediate attention daily briefings of staff , checking ofarrival departures arranging airport pick ups , VIP status reports , complimentary drinks and fruit baskets specialattention of suite guests lift handling concierge servicing group handling , VIP treatment of tour operators Staff with well spoken English, Telephone eticacies OTHER UTILTIES=BUSINESS CENTRE ,INTERNET ,TOURS BOUTIQUE FOOD SERVICE ,BUFFETS, ALACARTE ,ROOM SERVICE BEVERAGE BAR MANAGEMENT, COCK TAILS ,SOFT BEVERAGES STOCK CONTROL KITCHEN ---MENU PLANNING ,FOOD COST , MISEN PLAUS, KITCHEN STEWARDING KITCHEN EQUIPMENT ,CUTLERY CROCKERY MANAGEMENT02/15/1323 24. FINANCIALS Analyses of management performances - EPS REVENUE AND COST ,BREAK EVENS -GOPS-EBITDA- REV PAR- REAL ESTATE MARKET VALUE OPERATING MARGINS , RATIO ANALYSIS , CAPITILASATION RATES,BALANCE SHEET ,PL-SURPLUS SHARE VALUE APPRECIATIONS LIQUIDITY --CASH FLOW KPI Key performanceIndicators , KRA-s Key result areas, average rates, REV PAR-Occupancy ratio , food and beveragecost , utility cost reports telephone , laundry ,Daily revenue to purchases reports ,etc unit cost perroom , variable cost per room , contribution per room Guest analysis room recovery per guest ,FB cost per guest , Business plan , budget and forecast s, HR motivations, training anddevelopment , Retained earnings uniform system of accounting profit center Basis Daily briefings and MIS, target revenues and cost analysis , guest complaints redresses ofcomplaints , duty management reports , night managers reports , night audit reports AUDIT External audit , Internal audit and manpower audit , maximizes values , crushes costs andjustifies opportunity cost PREOPENING S project planning and preopening are important aspect of management BALANCE SHEET Ratios ---Accounts Receiveable /payable ageing analysisANALYSIS OFCURRENT RATIO, QUICK RATIO, Liquidity m Debt equity, other Ratios Entrepreneur resourcing planning, Project Identifications and planning --Implementations andhands on experience in Micros Fidelio, prologic, --integrations -Dot pos , protel ---sun system(back office ), AGPAC , Microsoft projects, BOSS, PMS , IDS, QUICK BOOKS , TALLY infront, etc-etc02/15/13 2402/15/13 24 25. FINANCIAL PLAN Summary of Financial Results 2009 Budget Financial Results 120.00% 100.00% FINANCIAL RESULTS 100.00% 2009 Budget80.00% (in thousand)55.75%USD%60.00%45.08%40.00% 29.09%21.81% Total $20.00% Revenu20,610.00% e7 100.00 %1 REVENUE DEPARTMENT PROFITSGOPEBIT NOP $ 11,49 Dept. Profits455.75 % $ GOP 9,295 45.08 % $ EBIT5,997 29.09 % $ NOP 4,498 21.81 %02/15/13 2502/15/13 25 26. Specimen formatFinancialsSOUCRES OF REVENUE2009 Budget (in thousand)USD% Sources of Revenue - Budget 2009ROOMS $ 9,006 43.68 %FOOD & BEVERAGE $ 9,809 47.57 %MASSAGE,DISCO,5.83 % TRANSPORTATION, 1.29 %OTHER INCOME,$0.34 % 0.59 %LAUNDRY 53 0.26 % TELEPHONE, 0.19 %$GAINS INBUSINESS CENTER 38 0.18 % BUSINESSCENTER,EXCHANGE,0.06 % 0.18 %$TELEPHONE 38 0.19 %$ LAUNDRY,0.26 %TRANSPORTATION70 0.34 %$ROOMS,MASSAGE267 1.29 % FOOD & BEVERAGE, 43.68 % 47.57 %DISCO $ 1,2035.83 %$OTHER INCOME 121 0.59 %$GAINS IN EXCHANGE 13 0.06 % 02/15/13 $ 2602/15/13TOTAL REVENUE 20,617.46 100.00%26 27. `````specimen``` `FINANCIAL PLANBudget Break Even Analysis`BREAK EVEN ANALYSIS2009 BudgetWPH ROOMS F&BBREAK EVEN UNITS$ 5,101 $ 11,190 $126,630Price per Unit Yield$185.80 $81.16 $15.39Total Sales Volume$ 947,768 $908,205 $ 1,948,352Variable Cost $ 419,398 $ 98,950 $ 1,038,333Fixed Cost$ 528,370 $809,255 $910,019Total BE Sales$ 947,768 $908,205 $ 1,948,352Cost Per Unit $185.80 $81.16 $15.39Loss / Gain per Unit$ - $ - $-BE Variable Cost per Unit $ 82.22 $ 8.84 $8.20BE Fixed Cost per Unit$103.58 $72.32 $7.1902/15/13 2702/15/13 27 28. Asset Management OBJECTIVES -- Creation and protection of the company Assets , theowners and share holders EPS Earning s per share ,property values ,Investment Portfolio In Real Estates , expansion Room nights and MICE Entertainment /Health cub /RETAIL and SHOPPING MALLS /Travelagency /GSA and Other Allied Investments/ERP-Packages for projectidentification Proactive areas of asset management are benchmarking assetperformance assessing management companies, negotiating contracts ,Operating finance and Capex decisions , evaluating management companyperformance , decision like to hold or sell owning company operatingcompany relationships ,operating and capital budgets , business plans riskreplacement analysis of assets ,Leasing and tenant relations Property acquisition and dispositionportfolio investments , MOUs onshare of pother companies , holding company and subsidiary company mergers , real estate investment s, disposal of properties with provisions ofcompanies act , take overs , operating , managing And franchising analyzing feasibility payback rate of return Renovation and expansison renovations are to upgrade the hotel , offerbetter guest facilitations , --upgrade from 4 * to 5* or More , development ofproducts new product line and value additions , expansions-- additionalrooms , additional restaurant and entertainment facilitations , after project02/15/13 feasibility studies of market demand and cash flow generationsand2802/15/13 28 29. Asset Management -contLeasing of utility equipments like generators ,compressors etcLeasing agreements tenancy agreements ,adequate cover on collection of advances , gross assets less depreciation concept , net assets ,charges of deprecation to lease,Staff housing tenancy agreements , discotheques , hair cutting saloon , fitness centers , massage , karaoke , shopping malls , bank extension countersRisk analysis --A risk analysis involves identifying the most probable threats to an organization and analyzing the related vulnerabilities of the organization to these threats .Most businesses depend heavily on technology and automated systems, and their disruption for even a few days could cause severe financial loss and threaten survival. The continued operations of an organization depend on managements awareness of potential disasters, their ability to develop a plan to minimize disruptions of mission critical functions, and the capability to recover operations expediently and successfully. The risk analysis process provides the foundation for the entire recovery planning effort. Insurance coverages , Market survey, Indexes- commodity, share property valuesSafe guarding of Fixed assets like land , building ,plant and machinery , equipment ,laundry equipment , entertainment equipments , furniture and fittings SOEs ,crockery , cutlery , kitchen equipment, room and restaurant linen analysis of breakages , wastages , discard and disposal of assets , stock inventories WACFIFO NON MOVINGProjects PERT and CPM critical path methods of project evaluations, funding processOperational proposals profit plan projections for EVENTS , estimated cost analysis for new project and proposals02/15/13 2902/15/13 29 30. ENGINEERING/PROJECTS Engineering Preventive Maintenance schedules Rain water harvesting Plumbings and sanitary ware Water filtrations ,water tanks and storage Effluent treatment Chemicals Transformers Air cons Projects Approval of plans Site development, Soil Testing Material Flow Manning guide Deployment and management Construction of units ,environment Protection, treatment plants,IncineratorsBudget estimates Vs Accruals cost, cost overrides , Administration --02/15/13 3002/15/13 30 31. Preopening Insurance, Purchasing & Receiving Payroll, Sops, Accounting ManualEstablish hotel credit policy and procedures , Banking , Obtain licenses and permits , ThirdParty Agreements Leases Retail,RFP Request for ProposalF&B Financial Reporting, Planning , Operating Budget, Pre-opening Budget Developforecasting program IT Manual Back Up - SOP s Systems PMS Hotel Pre-OpeningTemplate RFP Develop Business Process Determine Workstations: RFP Key lock SystemBack-Office System, Entertainment System, Television, Music, Timekeeping System ,Telephone System ,connectivity ,Catering Sales Management System , Business Cards,Payroll Checks AP checks , Purchase Requisitions/Orders , Humanresources,DevelopIncentive,Recruitment Management ,Hire Senior Management Team ,General Manager, Director of Operations Director of Rooms Director of F&B Spa DirectorHotel Controller Chief Engineer Revenue Manager Director of Human Resources, Directorof Sales & Marketing Hire Department Heads, Hire Junior Managers, SOPsDiscipline/House Rules Vacation Evaluation and Merit IncreasesAttendance , Leave ofAbsence , Report in Pay/On-Call , Dress Code Uniform/Badge/Material/Equipment IssueFlowers MOD Pay PolicyEmployee Requisition Goal Setting/Performance StandardsConducting Effective Meetings Hotel Policy & Procedures Operational skills training Lifesafety, fire and evacuation training , New Hire Orientation, Departmental OrientationTelephone Etiquette/Standards Sanitation Certification Responsible Alcohol Service MODProgram Develop MOD Manual/SOPs Develop Procedures to Respond to InternalApplicationsDevelop Recruitment/Advertising Plan Develop Setup Fitness Center Select and procure exercise equipment SOPsSelect and procure Operating Supplies &Equipment Treatments Develop Treatment Programs Develop SOPs Select and procure Operating Supplies & Equipment02/15/1331 32. Preopeningcont Develop Spa SOP Develop Rooms Division SOPs Printed Materials Privacy Please Signs PrivacyCourtesy Note UmbrellasTelephone Pads Dialing Instructions Driving Directions VIP NoteCards/envelopes Fax Delivery Envelopes Guestroom Note Pad Valet Laundry Bag Valet Laundry PriceSheetShoe Shine Bag Shoe Shine Instructions Activity Calendar Newsletter Guest Services DevelopVIP program Transportation Vehicle Acquisition Finalize schedules & routes Review samples/pricingOrder final selection Receive final selection Apply logo Develop preventive maintenanceprogram,Vehicles in serviceRoadwork Determine route Evaluate road condition Make adjustment Housekeeping S&P Shakers Sugar Menus Breakfast Lunch Dinner Wine/Beverage lounge Afternoon Tea Menu Room Service Menu Door Knob Breakfast Menu Mini Bar Menu F&BInventories Develop Kitchen par stock Develop master beverage/bar stock and wine list Procureopening F&B inventories Bar Entertainment Banquet MenusRooms Linen China, Glass & SilverGlassware-F&B Linen Kitchen Smallwares Banquet Equipment Guest Ice MachinesF&B ConsumablesGuest Bath Amenities Guestroom Amenities Guestroom Hair Dryers Guestroom Cosmetic MirrorsMaintenance inventory Maintenance Tools Maintenance EquipmentHousekeeping Equipment Housekeeping Guest consumables Housekeeping Cleaning Supplies SpaEquipment Spa Guest Consumables Spa Cleaning Supplies Rooms Print & Stationary (Registration,key packet, etc.) Guest Services Directory Key Packet Develop registration/check-out system andcollateral Administration/Sales Print & Stationary (paper system) Uniforms Front Office Supplies Front Office Equipment Administration Shelving OfficeFurniture- Back Of House Office Equipment Copy Machines02/15/1332 33. Preopening Postage Machine Fax Machines Computers/Printers Pool Equipment Guestroom Safes Security Two-way radios Monitoring System , Keys Stanchions ,Sales & Marketing Marketing Plan RevenueManagement,Reservations,sales and marketingName Leisure individual Spreading The Word Image/Brand Advertising Develop advertising/media plan bymarket segement Create advertising 0 Media buys Establish Tracking Mechanism for advertisingcampaign Launch advertising campaign Establish listings in directories (HTI, OHG, OAG, Officialmeeting facilities guide) Develop in-room TV Promotion Video Establish local yellow pages line listingAffiliations Coordinate Inspections Establish Lodging Association Membership Establish Restaurant Association Membership Establish Chamber Membership 3 Sales CollateralDevelop facilities guide/presentation folder Develop Pre-Opening Brochure Develop PermanentBrochure Develop Spa Brochure Develop ancillary sales collateral/stationery 45 days Thu 1/1/04 Wed3/3/04 NA Develop Press Kit Develop Property Maps Develop Key Card Design Develop Tariff CardsPhotography/Video Coordinate photo shoot for permanent brochure Video Shoot Public Relations Hire PR Firm Develop Media Kit Develop hotel fact sheet DevelopBios Photography Solicit Editorials Develop Media Visit Schedule Develop community/regional partnerships (Arts, Film,etc.) Establish listing/contact with local organizations Soft-opening PR Activities Gifts CorporatePartys Grand Opening Hotel Opening Date list of target groups On-line ReservationsWebsite Packages Leisure Launch package advertising Tour Group , Wedding Repairs & Maintenance Printed Materials Cleaning Chemicals Domestic Water Determine water treatment for central plantPreventive Maintenance Programs Develop rooms preventive maintenance Develop public areaspreventive maintenance program Develop equipment preventive maintenance program Developchiller, KWH, gas and watertemp./pressure logs and meter logs Safety Ensure fire extinguishers are in place Develop Safety Committee Model Rooms Coordinate move ofmodel rooms Repair Response System Develop work order system Training Guest Key Card System Television/Movies training Mechanical/HVAC training Guestroom PMprogram training Public space PM program02/15/1333 34. PREOPENINGSignage Pre-opening offices Develop MOD manual Develop risk management manual/evacuation plan Obtain fire department approval of fire/evacuation plan MSD Sheets Compile MSD Sheets for all Chemicals 30 days Construction/Building Preparation Kitchen NASubmit punch list to Chef, Dir. F&B for comments Equipment commissioning complete Restaurant Lounge etc Spa, Building Exterior, Landscaping Back-Of-The-House Uniform Room Administrative/Front Office F,F&E Installation Guestrooms Spa Public Areas Back-of-the-houseAdministrative Offices Kitchen/Engineering/Housekeeping Testing/Documentation, Environmental/Recycling, Contract Maintenance and Service Agreements Rodent and Pest Control Indoor Plants Indoor Floral, Landscape Snow RemovalMechanical Life Safety Secure Background Music02/15/1334 35. Information Technology Selection of IT packages Front end and Back Office including Reservations Communication Internet Set Up Of Office systems -computers Business center Operations Room IT facilitations Web site management02/15/13 35 36. Administration, Human Resources,Security,liaison,LegalHuman resources managementHotel human resources are treasure to the company and service being the main factors employees are the main contributors to the marketing concept ,Service facilitation ,Professionalization of employees for growth -vertically,--- Motivation retention of employeesperformance appraisal on SWOT BASIS , recruitment and manpower development , ABILITY to PAY-NIKKEREAN TO PAY, MANPOWER UTILISATIONS ,leadership Grid Analysis X and Y TheoriesManning Guide ,-Executive Team/HOD-Team Operational and UtilityEmployees Payroll ,computerized payroll system Set goals, motivate/ discipline employees; perform labor expense control, control of general expenses and resolve guest related issues in accordance with the company goals ,staff welfare , staff facilitationsOverview HR matters including interviewing, hiring, training, assigning work, coaching/counseling and performance appraisalsCommercial laws , Labor laws Licensing ,Effective security System`````````02/15/13 3602/15/13 36 37. S.W.O.TStrengthsWeaknesses- Supply of rooms and meeting space- Independent Acomodation s without- All in one facilitiesinternational brand name- Reasonable & flexible pricing- If Not well perceived as a star Rated--Guests Service standard to be metAccommodation UnitThru change management techniques- Government Policy On Plan Approvals ,Vis a vis Training grant of licenses may ,delayed funding-Labor Motivations consortiums may hinder the projected growth rates-Advertisement and Target Customers Opportunities Threats- As Extended stay is a start up concept -Guests service and facilitation Complaintsin the Region , should strive to become on Trip AdvisorMarket Leaders - Frequency of traveling affected by Political Environment Factors -Stifle Competition Labour dissensions02/15/13 3702/15/13 37 38. Summations ROAD MAP-Project Diversifications and Value AdditionsvisionsNew Project envisaged extended stay units--in Phase 1Convention centre Business centre ,Kids Club SPA, Discotheque LoungeFacilitationsShopping Malls , Boutique , Hospital Tie Ups ,Medical Stores and Facilitations ,swimming poolFood and beverage outlets and other utilitiesTime share conceptualization , An alternative Feature but very productive In fixed YieldENTERTAINMENTPromotions Guest Cultural Programme,folk Dances ,Western Dances Band etc Games ,honey Mooners special,VIPs,Fruit Baskets wines complimentary ,Tours ,vouchers discounts etcCapital Improvements Buildings ,All hotel Equipments , Plant n Machinery Computerization FFE, Electrical Fittings , Lifts ,Project Profile Experienced in IFC financed and EADB financed hospitality Project CPM Microsoft Project02/15/13 3802/15/13 38 39. ROAD MAP DERIVATIVES02/15/133902/15/1339 40. THANK YOUS.JAYAKUMAR ----MA,MBA, ACS INTER , DIPLOMA IN HOTEL AND AIRLINESMANAGEMENT ,BGL,DIPLOMA IN COMPUTER APPLICATIONSPETER DRUCKER says We now accept the fact that learning is a lifelong process of keeping abreast of change. AndPHILIP E KOTLER says-The Product should sell by itself rather anextraordinary effort to sell Finnese JAYS VisionDevelop a Theme logo BrandMANAGING THE MARKET/VALUE ADDITIONSMANAGING COST/-RISK ANALYSIS EVALUATIONS02/15/13 40-STIFFLE COMPETITION Thru Better Service ,Guest02/15/13 40