EXECUTIVE SUMMARY REPORT FEBRUARY 18, 2020 - MARCH 18, 2020

PRESENTED TO

March 18, 2020

Executive Summary Report 2

TABLE OF CONTENTS

Ranking Summary 3

• All Keywords 3

Ranking Trends 5

Organic Traffic 6

• Top Performing Search Terms 7

All Traffic 8

• Leading Search Referrals 8

• Leading Search Engines 9

• Leading Medium Referrals 9

• Leading Site Referrals 9

Competition Analysis 11

Recent Links Acquisitions 16

March 18, 2020

Executive Summary Report 3

2

GOOGLE.COM RANKING SUMMARY

Organic Position Distribution

FEB 18 2020 - MAR 18 2020

20

0

1-3 4-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100

Ranked

1st

2nd

3rd

Moved

Moved

No

New Top

1-3 Page Page Page Up Down Change 100

9 17 3 0 8 4 8 0

ALL KEYWORDS

Keywords Position vs. Past Month vs. Start Local Vol

apex nc dental implant solutions

1 1

-

12

11

n/a

clear invisible braces in apex 1 3

2 33

32 n/a

dental filling treatment apex nc

1 B 1

-

1

-

n/a

dentists in apex nc

1 A 1

-

1

-

590

family dentistry and implants apex nc 1 2

1 4

3 n/a

invisalign invisible braces apex nc 1 4

3 4

3 n/a

tooth filling and dental treatment apex nc

1 B 1

-

24

23

n/a

invisalign clear braces apex 3 8

5 36

33 n/a

oral surgery and dental implant apex nc 3 2

1 8

5 n/a

apex nc invisalign dentist

4 4

-

7

3

n/a

dental implant surgery apex

4 4

-

7

3

n/a

invisalign dentist apex nc

5 5

-

10

5

n/a

oral surgery and dental implant center apex nc 5 4

1 10

5 n/a

March 18, 2020

Executive Summary Report 4

Keywords Position vs. Past Month vs. Start Local Vol

apex dental filling treatment 7 5

2 18

11 n/a

apex dental implant services 7 8

1 12

5 n/a

family dentist in apex nc 7 10

3 20

13 n/a

apex dental filling services 10 11

1 67

57 n/a

dental treatment filling tooth apex 13 5

8 12

1 n/a

orthodontics apex nc 13 42

29 39

26 40

apex dental clinic

20 20

-

26

6

20

March 18, 2020

Executive Summary Report 5

Search Terms 09/ 10/ 11/ 12/ 01/ Current

RANKING TRENDS

Engine 19 19 19 19 20

Google.com apex nc dental implant solutions 100+ 100+ 9 5 1 1

Google.com dental filling treatment apex nc 100+ 100+ 1 1 1 1

Google.com family dentistry and implants apex nc 100+ 100+ 2 2 1 1

Google.com tooth filling and dental treatment apex nc 100+ 100+ 9 1 1 1

Google.com dental implant surgery apex 100+ 100+ 4 4 6 4

Google.com apex nc invisalign dentist 100+ 100+ 6 4 4 5

Google.com oral surgery and dental implant center apex

nc 100+ 100+ 8 4 4 8

Google.com apex dental filling treatment 100+ 100+ 11 8 5 10

Google.com apex dental implant services 100+ 100+ 10 8 9 12

Google.com dental treatment filling tooth apex 100+ 100+ 9 5 5 24

Google.com apex dental filling services 100+ 100+ 12 11 11 10

Google.com orthodontics apex nc 100+ 100+ 39 43 33 15

Google.com family dentist in apex nc 100+ 100+ 19 10 7 10

Google.com invisalign dentist apex nc 100+ 100+ 7 5 5 6

Google.com apex dental clinic 100+ 100+ 17 20 20 43

March 18, 2020

Executive Summary Report 6

ORGANIC TRAFFIC

FEB 18 2020 - MAR 18 2020 IN COMPARISON WITH JAN 18 2020 - FEB 17 2020

550 people visited your website from

search engines this month

In detail, this is what happened:

60

40

20

0

Previous Month Current Month

550 organic visits

people visited your website from search

People who visited your website during a period of time only

466 organic new users

people who visited your site for the first time

People who visited your website for the first time, recorded

985 organic pageviews

pages viewed by visitors

People who recordedly viewed, refreshed, or went back to your

page

67.27% organic bounce rate

visits with only one page viewed

People who only viewed and did not do anything on your page

Vis

its

March 18, 2020

Executive Summary Report 7

Search Terms Visits Page PV Per AVG Bounce

TOP PERFORMING SEARCH TERMS

Views Visit Time

(not provided) 544 975 1.8 00:01:30 67.10%

are there dental office that just specialize in dental cleaning… 1 1 1.0 00:00:00 100.00%

better dental apex 1 5 5.0 00:02:10 0.00%

dentist tongue tie cary 1 1 1.0 00:00:00 100.00%

how to treat dental implant odor 1 1 1.0 00:00:00 100.00%

laser tongue tie revision new england 1 1 1.0 00:00:00 100.00%

which is better geha or delta dental 1 1 1.0 00:00:00 100.00%

March 18, 2020

Executive Summary Report 8

ALL TRAFFIC

FEB 18 2020 - MAR 18 2020 IN COMPARISON WITH JAN 18 2020 - FEB 17 2020

March 18, 2020

Executive Summary Report 9

852 people visited your website

from all sources this month

In detail, this is what happened:

100

75

50

25

0

Previous Month Current Month

852 total visits

people visited your website from search

People who visited your website during a period of time only,

recorded

Organic (65%) Direct (17%)

Paid Traffic (17%) Other (2%)

1,487 total pageviews

pages viewed by visitors

People who recordedly viewed, refreshed, or went back to your

page

698 total new sessions

people who visited your site for the first time

People who visited your website for the first time, recorded

67.96% global bounce rate

visits with only one page viewed

People who only viewed and did not do anything on your page

LEADING SEARCH REFERRALS

Tra

ffic

Ra

nge

March 18, 2020

Executive Summary Report 10

Search Engines Visits Page PV Per AVG Sources

Medium Visits Page PV Per AVG Sources

(not provided) 544 975 1.8 00:01:30 67.10%

are there dental office that just specialize in dental clea… 1 1 1.0 00:00:00 100.00%

better dental apex 1 5 5.0 00:02:10 0.00%

dentist tongue tie cary 1 1 1.0 00:00:00 100.00%

how to treat dental implant odor 1 1 1.0 00:00:00 100.00%

laser tongue tie revision new england 1 1 1.0 00:00:00 100.00%

which is better geha or delta dental 1 1 1.0 00:00:00 100.00%

LEADING SEARCH ENGINES

Views Visit Time

google 537 951 1.8 00:01:27 67.60%

bing 9 18 2.0 00:00:59 66.67%

yahoo 4 16 4.0 00:07:26 25.00%

LEADING MEDIUM REFERRALS

Views Visit Time

organic 550 985 1.8 00:01:29 67.27%

(none) 144 258 1.8 00:01:59 64.58%

cpc 143 214 1.5 00:00:39 76.22%

referral 15 30 2.0 00:02:33 46.67%

LEADING SITE REFERRALS

Keywords Visits Page

Views

PV Per

Visit

AVG

Time Sources

March 18, 2020

Executive Summary Report 11

google 680 1,165 1.7 00:01:17 69.41%

(direct) 144 258 1.8 00:01:59 64.58%

bing 9 18 2.0 00:00:59 66.67%

zocdoc.my.salesforce.com 6 11 1.8 00:04:00 33.33%

yahoo 4 16 4.0 00:07:26 25.00%

l.facebook.com 2 3 1.5 00:00:19 50.00%

facebook.com 1 1 1.0 00:00:00 100.00%

google.co.uk 1 1 1.0 00:00:00 100.00%

icravefreebies.com 1 1 1.0 00:00:00 100.00%

iglobal.co 1 1 1.0 00:00:00 100.00%

Sources Visits Page

Views

PV Per

Visit

AVG

Time Sources

March 18, 2020

Executive Summary Report 12

COMPETITION ANALYSIS

Keyword: apex nc dental implant solutions

1

50

100

betterdental.com brushandfloss.com hansendentistryapex.com

olivechapeldentistry.com peakcitydentistry.com

brushandfloss.com

olivechapeldentistry.com

https://www.apexsmiles.com/dental-implants

http://www.apexdentalgroup.com/services/implants.html

https://www.alliancedentistrync.com/dental-implants-apex-nc/

https://www.olivechapeldentistry.com/Services/Apex-Dental-Implants/10883

https://www.ncimplantcenter.com/dental-implants/all-on-4-chapel-hill-nc/

https://www.twinleafdentistry.com/dental-implants

https://www.carydental.com/dental-implants/

https://www.cardinalfamilydentistry.com/services/dental-implants

https://www.dentalimplantscarync.com/benefits-tooth-implants/

Organic Results

https://betterdental.com/oral-surgery/dental-implants/

Competitors

March 18, 2020

Executive Summary Report 13

Keyword: clear invisible braces in apex

1

50

100

betterdental.com brushandfloss.com hansendentistryapex.com

olivechapeldentistry.com peakcitydentistry.com

brushandfloss.com

olivechapeldentistry.com https://www.alliancedentistrync.com/apex-nc-invisalign/

https://www.altherrorthodontics.com

https://www.carydental.com/invisalign-clear-braces/

http://www.apex-orthodontics.com/treatment-services

http://www.apex-orthodontics.com/invisalign-braces

https://www.carolinateeth.com/raleigh-dentist-apex-dentist-clearcorrect/

https://www.cardinalfamilydentistry.com/services/invisalign

Organic Results

https://betterdental.com/cosmetic-dentistry/invisalign/

https://hansendentistryapex.com/invisalign/

https://www.peakcitydentistry.com/cosmetic-treatments/clear-braces/

Competitors

March 18, 2020

Executive Summary Report 14

Keyword: dental filling treatment apex nc

1

10

20

betterdental.com brushandfloss.com hansendentistryapex.com

olivechapeldentistry.com peakcitydentistry.com

brushandfloss.com

olivechapeldentistry.com

http://www.betterdental.com/

https://www.olivechapeldentistry.com/

https://www.alliancedentistrync.com/tooth-fillings-apex-nc/

https://www.olivechapeldentistry.com/Services/Apex-Tooth-Colored-Fillings/

10847

https://betterdental.com/general-dentistry/dental-filling/

https://betterdental.com

https://www.peakcitydentistry.com/patient-information/advanced-technology/

http://www.apexncendo.com/services/root-canal-therapy/

https://www.apexsmiles.com/root-canal-treatment

Organic Results

https://www.pezdekdentalcare.com/

Competitors

March 18, 2020

Executive Summary Report 15

Keyword: dentists in apex nc

1

5

10

betterdental.com brushandfloss.com hansendentistryapex.com

olivechapeldentistry.com peakcitydentistry.com

brushandfloss.com

olivechapeldentistry.com https://www.yelp.com/search?cflt=generaldentistry&find_loc=apex%2C+nc

https://www.yelp.com/search?cflt=dentists&find_loc=Apex%2C+NC

https://betterdental.com

https://www.peakcitydentistry.com

https://www.apexgeneraldentistry.com

https://bassfamilydentistryapex.com

https://www.olivechapeldentistry.com

Organic Results

http://www.betterdental.com/

https://www.olivechapeldentistry.com/

http://www.peakcitydentistry.com/

Competitors

March 18, 2020

Executive Summary Report 16

Keyword: family dentistry and implants apex nc

1

10

betterdental.com brushandfloss.com hansendentistryapex.com

olivechapeldentistry.com peakcitydentistry.com

brushandfloss.com

olivechapeldentistry.com

https://www.peakcitydentistry.com

https://bassfamilydentistryapex.com

https://www.brushandfloss.com/apex/

https://www.leahyfamilydentistry.com

https://www.cardinalfamilydentistry.com

https://www.carydental.com

https://www.apexgeneraldentistry.com

https://hansendentistryapex.com

https://www.alliancedentistrync.com/dental-implants-apex-nc/

Organic Results

https://betterdental.com

Competitors

March 18, 2020

Executive Summary Report 17

RECENT LINKS ACQUISITIONS

FEB 18 2020 - MAR 18 2020

www.

www.

www.

www.

www.

www.

www.

www.