existing products

Social Action and Community Media

Existing Product Research

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Case Study: Friends of the EarthPurpose:- To bring global change to the way

people think about climate change - To change attitudes about climate

change - To raise awareness about the

effects of climate change- To provide information about

climate change - To campaign to reduce climate

change - To influence mainstream media to

report on climate change - To change voting behaviour

towards climate change

Aims:This poster aims to inform people about climate change and that we need to start to do something about it.

Creative Media Production 2012

Techniques:

This poster used several different techniques to show just what their message is.

They used an image of a stop watch with a smaller image of earth in the centre, with most of the image disappearing as time runs out.

The background is black to make the poster stand out more as well, with everything else being brighter colours to add contrast.

The text is different sizes to show which has more the more important message to tell people.

The numbers that are against the black background are grey to show that they are no longer part of the message, where as the red numbers show how little time we have before it’s too late.

3Creative Media Production 2012

Case Study: Friends of the Earth

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Impact: Evidence of any change being brought about through projects using words and or graphics.


Case Study: Friends of the Earth

Some change that climate change campaigns have brought about is that more people are aware of climate change and what it means for our planet if we don’t do anything to stop it.

Other impacts that these types of campaigns have had are that people who were aware of climate change we able to learn about what they could do to help reduce their carbon footprint; such as walking or taking public transport.

Posters like these appear on social media which means they can reach more people easier which can also help people to understand their impact on the planet and how they can help to reduce carbon emissions.

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Case Study: Ministry of HealthPurpose: - To change attitudes about

smoking- To raise awareness about the

dangers of smoking- To provide information about

smoking- To campaign to stop smoking- To change voting behaviour

when it comes to smoking- To infiltrate mainstream

media about the dangers of smoking

Aims:The aim of this campaign is to inform people about the dangers of smoking and the risks that come with being a smoker.


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Techniques:

This poster uses several different techniques to help convey just what its message is.

The poster uses a rope that has been changed to look like a cigarette to show just how dangerous smoking could be.

The poster also has “smoking” and “suicidal” are in a larger font and bold to make them stand out more from the rest of the text.

The poster also uses a black background which makes it stand out more and also makes the text stand out more then if it was a white background with black text.


Case Study: Ministry of Health

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Case Study: Ministry of Health

This type of campaign has had some impact on people who smoke on what the effects on their bodies are and the impact could be on their families.

These types of campaigns also provide people with statistics that they might not have been aware of and could also inform people who are smokers who might not be aware of some of the risks or how many people die from smoking each year.

Posters like these have sometimes appears in shops, usually behind the registers where people will go to so they can buy cigarettes and would then see the poster. They can also be seen on social media where more people might see them.

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Case Study: Mental Health FoundationPurpose: - To raise awareness about how to

increase your mental health- To challenge dominant

representations and agendas about mental health

- To create/strengthen community ties to improve people’s mental health

- To provide information to people about mental health

- To campaign to help people increase their mental health

- To infiltrate mainstream media about the effects of doing good for your mental health

- To build relationships with subjects to provide them with help towards improving their mental health

Aims:The aim of this poster is to inform people about how they could improve their mental health.


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Techniques:

This poster used several different techniques to show just what their message is.

This poster uses a different colour for “good” to separate it and make it stand out more from the rest of the text so that people would fine it eye catching.

The poster also uses a darker background which makes the text stand out more because it’s written in a lighter colour.

This poster also has smaller text under the main message to provide any extra info to people who might want to take part in their activates and wants to know how to contact them.


Case Study: Mental Health Foundation

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Case Study: Mental Health Foundation

These types of campaigns have helped people learn how to increase their mental health and the benefits that come with better mental health.

Campaigns like this have helped people to understand how important their mental health is and how they can increase their mental health, which has proved to extend peoples lives.

These types of posters can be seen on social media as well as around hospitals because they would be the best places to reach people about the issue of mental health.

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Case Study: Surfers Against Sewage Purpose: - To bring about global change

about sewage in the water- To change attitudes about littering

in the oceans - To raise awareness about the

amount of sewage in the oceans - To create access to media

production for non-traditional groups

- To provide information about the damage to the oceans

- To campaign to help clean up the oceans

Aims:The aim of this poster is to inform people about the damages that’s being done to the oceans and what people need to do about it.


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Techniques:

This poster uses several different techniques to help convey just what its message is.

This poster uses the image of a surfboard in a grave to symbolize that if sewage keeps leaking into the oceans, that people may never be able to surf or enjoy the beach. The poster also includes several flowers on the board to show that people are morning the loss of surfing.

The poster also has an obituary to make the poster look more serious and helps to get the message across that sewage is harming the oceans and will have massive effects on the rest of the world.

The image also provides a web address to the site where people can sign a petition to stop ocean littering and waste.


Case Study: Surfers Against Sewage

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Case Study: Surfers Against Sewage

These types of campaigns have helped people to understand what kind of impact they’re having on the oceans by not properly sorting their trash and recycling.

Campaigns like this have also helped to raise money towards cleaning up the oceans and have prompted people to protest for regulations on companies who may have been dumping into the oceans.

Posters like these can be found near the beach because that is the best place to reach people about ocean dumping. They can also be found on social media and around cities so they can reach more people.

existing products

Design