SAP® BusinessObjects™ business intelligence (BI) solutions can help you overcome challenges and meet goals unique to your industry. Access data in context to get real-time answers across your data sources and make faster, better, fact-based decisions.

SAP BusinessObjects Business Intelligence Solutions

Expand Your Industry Reach with Business Intelligence Solutions from SAP Benefits of Working with the SAP® BusinessObjects™ Portfolio

MEETING INDUSTRY CHALLENGES WITH BUSINESS INTELLIGENCE

SAP BusinessObjects BI solutions are well suited for a wide range of industries. See the table for examples of how we can help you meet your specific industry challenges.

INDUSTRY TIPS

Meeting Your Industry Challenges with Business Intelligence (BI) Solutions from SAP

Industry Challenges and Goals How Our BI Solutions Can Help

Consumer goods • Capture consumer loyalty • Keep ahead of the competition • Achieve better sales and marketing ROI • Streamline the supply chain

• Track market trends and consumer preferences with predictive models to stay ahead of your competition

• Gain greater visibility of demand and supply, and respond immediately to changes

Financial services • Respond to rapidly changing market conditions, dynamic markets, and fluctuating asset valuations

• Manage the huge data volume that can encumber analysis

• Maintain stability by reducing costs while streamlining operations and IT

• Identify growth opportunities • Address risk and manage compliance

• Gain visibility into transactions and optimize processing lifecycles

• Get predictive insight into customer and market trends to discover growth opportunities

• Dramatically increase the performance and value of your assets

• Maximize returns and performance with virtually limitless portfolio simulations and valuation models

• Increase effectiveness and improve financial management and compliance initiatives

Healthcare • Determine and provide the best treatment and care possible

• Establish operational efficiency • Achieve greater profitability • Detect fraudulent claims • Load massive amounts of data while concurrently

analyzing existing data

• Improve patient outcomes with immediate and direct access to information across multiple data sources

• Analyze disparate data while creating holistic diagnosis

• Dramatically improve program effectiveness at a reduced cost

• Create predictive models for proactive improve-ment of costs and quality outcomes

• Monitor and compare key performance indicators against industry standards

• Empower healthcare workers with decision sup-port anywhere, anytime

How Business Intelligence Solutions from SAP Support Your Industry

Manufacturing • Gain real-time visibility across the value chain • Enable collaboration with your partners and

customers • Improve agility and increase profit

• Synchronize customer relationship manage-ment (CRM), production, supply, distribution, and research and development processes for demand-driven manufacturing

• Mitigate supplier, compliance, and cost-volatility risks

• Increase effectiveness of process improvement methodologies

• Implement real-time performance management across business functions

Public sector • Connect disparate sources of information • Give staff greater access to information • Decrease reliance on IT for managed reports • Increase visibility into operations, programs, and

processes • Reduce the time and cost to improve agency

performance

• Gain access to data from multiple sources • Analyze large amounts of data • Get insights through visual intelligence • Enable data interoperability and information

sharing • Reduce IT costs with self-serve BI

Retail • Manage large data volumes across channels and geographies

• Improve merchandising and customer marketing and loyalty

• Streamline the supply chain • Manage inventory and reduce transportation

costs

• Integrate retailer sales data to identify demand changes

• Accelerate revenue generation by promoting customer programs and targeting customers with personalized offers

• Get the right mix of products and services by channel and location

• Improve customer service • Gain greater control of your supply chain

Utilities • Improve accuracy of supply and demand forecasts

• Take advantage of smart grid meters and profile data

• Optimize network performance and maintenance

• Streamline customer billing

• Improve the effectiveness and cost of sales, marketing, and service delivery

• Increase insight into customer demand and usage behaviors

• Improve enterprise governance of risk, safety, and compliance programs

• Ease administrative and IT burdens associated with data analysis and reporting across business functions

• Increase operational efficiency and lower costs of customer service processes

Ways to Reach Lines of Business

KEY MESSAGES

FIND OUT MORE

To learn more about how our business intelligence solutions can help you, call your SAP representative today or visit us on the Web at www.sap.com.

SELLING TO LINES OF BUSINESS

SAP BusinessObjects BI solutions can help you reach new audiences by supporting different lines of business. See the table for examples of how we can help you win the day when selling to finance, marketing, and sales lines of business.

Winning Lines of Business with SAP® BusinessObjects™ Business Intelligence (BI) Solutions

Selling to the Finance Line of Business

Key messages • Plan and run your business efficiently • Improve business performance with real-time visibility and

insights • Achieve a faster close and more accurate financial

reporting • Eliminate long planning cycles and improve alignment of

plans with strategy • Obtain a single version of the truth with current, accurate

management reports and analysis across the organization • Automatically detect risks and performance issues within

and beyond your business • Collaborate easily to improve decisions and resolve issues

Why SAP wins • Offers a broad range of products • Embeds SAP BusinessObjects Live Office software (included

in SAP Crystal Server software) directly into Microsoft Office • Automates Microsoft Excel updates in real time • Accesses both SAP and non-SAP data for a 360-degree

view of the business • Delivers quality information you can trust • Transforms your business with robust, insightful solutions

Discovery questionsThese sample questions can help you get the conversation started and uncover key challenges for the finance team:

• How much time do you spend chasing data or trying to prove whose data is correct? • How often do you need to change assumptions and reforecast? • How quickly does your annual budget become obsolete? • How do you plan your staffing levels?

With SAP BusinessObjects business intelligence solutions, you can explore and analyze large volumes of operational, transactional, and analytical data in real time to identify trends and get immediate answers to business questions.

Selling to the Marketing Line of Business

Key messages • Maximize your marketing investment and get a complete

view of customers • Improve the value of your company’s brand • Optimize your marketing spend and deliver sales-ready

leads • Eliminate customer churn and improve customer retention • Get insight built on confidence in your data • Make sense of all data ‒ structured and unstructured

Why SAP wins • Provides a wide range of prepackaged functional and line-

of-business solutions that help you make sense of your sales and marketing performance

• Aligns with customer goals • Offers solid technology for enhancing customer insights

and data quality • Gives you a unified view of your business, including unstruc-

tured information (like social media) and third-party data • Delivers powerful, transformational BI at your fingertips

Discovery questionsThese sample questions can help you get the conversation started and uncover key challenges for the marketing team:

• How do you know which campaigns actually drive incremental revenue? • What is your ROI by campaign? Product? Customer segment? Region? • Can you monitor the status of your campaigns in real time? • How do you identify existing high-value and high-potential customers and know which products and customers present the

best cross-sell and up-sell opportunities?

Selling to the Sales Line of Business

Key messages • Take the road to higher revenue, more customers, and less

attrition • Maximize your revenue and increase your opportunity-

to-sales ratio • Optimize your sales pipeline, product mix, and product

offerings • Accelerate customer acquisition and improve customer

retention • Appeal to all user types, novice to advanced • Deliver a complete, intuitive profile of business perfor-

mance using any data from any application and any platform

Why SAP wins • Provides a compelling, scalable, and comprehensive solu-

tion that addresses enterprise mobility and collaborative analytics

• Offers industry and domain-specific packaged applications to get you up and running quickly

• Provides strong visual intelligence with scorecards, dash-boards, and other intuitive tools

• Gives you an intuitive self-service user experience • Maintains high visibility as a leading provider of BI solutions

Discovery questions These sample questions can help you get the conversation started and uncover key challenges for the sales team:

• Do you have a complete line of sight into your sales pipeline, lead acceptance, and conversion? • How do you identify price-sensitive and price-insensitive customer segments? • How do you know which are the best and most profitable prospects to target? • Are you satisfied with the accuracy of your sales forecasting? Are you good at predicting your sales volumes?

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