expected to grow 10...discover your perfect blend branded coffee chain market sales are forecast to...
TRANSCRIPT
Discover your perfect blend
Branded coffee chain market sales are forecast to grow by 10.0% CAGR and reach £4.1 billion by 2018*, high street coffee has never been more popular, and shows no signs of slowing. Drinks such as cappuccinos and lattes are now the most popular coffee shop drinks** and represent a genuine shift in consumer expectations. Quality, customisation and consistency are key.
Trust is also becoming increasingly important out-of-home, with consumers looking for brands they are familiar with and enjoy at home.
NESCAFÉ® GOLD BLEND® Barista Style self-serve solutions offer premium coffee shop-style beverages at the touch of a button.
Finely ground roasted coffee and a full café style menu give consumers an authentic barista style experience,
SALES EXPECTED TO GROW
10%BY 2018**
* Source: Allegra Café Report 2013** Source: Allegra 2013*** Source: IRI MAT June 2014
Serve consumers the coffee they love***
Coffee as sophisticated as your consumers
* NESCAFÉ® GOLD BLEND® Barista Style Testimonial** IRI MAT Nov 2014 (NESCAFÉ® is the UK’s number one instant coffee)
NESCAFÉ® GOLD BLEND® Barista Style will completely change consumers’ perceptions of self-serve coffee. In-market trials have delivered 13% increase in cups consumed vs. the previous solution with an increased cup price.*
Premium barista style roasted ground coffee, served in twin walled branded cups, delivers a quality product from a brand that consumers love** And the ease of serve and consistent cup quality will ensure the perfect consumer experience.
All machines offer a comprehensive menu, including consumers’ favourite coffee shop style beverages:
• Americano (Black and White)
• Cappuccino • Espresso • Mocha • Latte
®
Keep consumers happy all year round
A full range of premium marketing materials will be available through your Vending Operator.
You can keep your consumers informed and engaged through the innovative touch screens on the NESCAFÉ® GOLD BLEND® Barista Style machines.
* Promotional activity is at the discretion of the Vending Operator
Seasonal syrup promotions
Social media campaigns
The new range of NESCAFÉ® GOLD BLEND® Barista Style machines are designed to fit perfectly into your unique business environments, meeting your individual site needs.
The rightcoffee solution for you
Drink options include:· Americano
· Americano White
· Espresso
· Double Espresso
· Cappuccino
· Cappuccino - Extra Shot
· Latte
· Mocha
• Seasonal drinks
Branded cup options:· 9oz embossed
· 12oz embossed
· 12oz single walled
® Reg. Trademark of Société des Produits Nestlé S.A.
Discover your perfect blend
Coffee that caresBuilding a
better future
tteCustomisation options allow consumers to get the drink they want, exactly how they want it. Double shot? NESCAFÉ® GOLD BLEND® Barista Style machines will enable your consumers to create their perfect blend.
Screens also provide an innovative and contemporary consumer experience, delivering convenience at the touch of a button.
And with every cup ofNESCAFÉ® GOLD BLEND®Barista Style, you and your consumers can rest assure that they are choosingresponsible coffee. At NESCAFÉ®,we do things differently. We’redeveloping better farmingpractices, using our local coffeefactories and creating objectivesfor every part of our business –from plantlet, to production, to distribution, to the cup in a consumer’s hand. We’re making our coffee more responsible and embracing our social responsibility. Join us.
* IRI MAT Nov 2014
Machine features:• Surround delivering the option for
self-serve or cup drop, cup holder, lid holder and bin
• Lit up header communicating the brand
• Contemporary branding communicating coffee quality and Britain’s favourite coffee*
• Screen for advertising and promotions
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