expedia - bto 2014 - innovaton in travel - walter lo faro
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Senior Director, Market Management Southern Europe & European Regional Territories, Expedia
BTO 2014Innovation in Technology: The World of Expedia
Walter Lo Faro
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 2CIA Factbook
650%more than 3rd
largest mobile market
in the world
~2 BillionMobile Subscribers in India and China
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 3Business Intelligence
18B Connected
Devices Worldwide in less than 4 years
Source: NBC News link
2005
Source: NBC News link
2013
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 6Into Mobile
DrawSomething
Television
Radio38
Years
13
Years
3.5
Years
50
Days
Adoption Rate
to reach
50M Users
20x
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2015
20%
2011
1%
PhoCuswright’s European Online Travel Overview – 9th Edition (2013)
Mobile Share of Online Travel - Europe
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Consumers Want
Enhanced Technology
Multi-screen Experience
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© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 11
The Traveler Decides how They Like to Shop~ 1000 A/B tests - all designed to improve conversion.
A B
A B92 others viewing this hotel right now
Most recent booking for this hotel: less than 23 minutes ago
Most recent booking for this hotel: less than 23 minutes ago
92 others viewing this hotel right now
Most recent booking for this hotel: less than 23 minutes ago
Most recent booking for this hotel: less than 23 minutes ago
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La localizzazione è
fondamentale
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Source: Expedia and Hotels.com stayed data for Q2 2014 for Italy Point of Supply
USA
FRANCIA
GERMANIA
CANADA
UK
Paesi con il maggior numero di viaggiatori verso l'Italia Dati per Paese relativi al Q3 del 2014
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INDIA
Source: Expedia and Hotels.com stayed data for Q2 2014 for Italy Point of Supply
TAIWAN
Paesi con la percentuale di crescita più alta nelleprenotazioni verso l’Italia Dati per Paese relativi al Q3 del 2014
POLONIACOREA
DEL SUD
Contenuti localizzati e siti web personalizzati
38lingue
30valute
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© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 18
Photos are the Universal LanguageLog onto Expedia PartnerCentral to see your photo score.
Scores as of January 2014; comparing hotels with a green photo score vs a red photo score
~2%Higher conversion
when photo content scores are green
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Walter Lo FaroSenior Director, Market Management
Southern Europe & European Regional Territories, Expedia