strategy, innovaton & industrial design
DESCRIPTION
A exposition of strategy and creative processes in business modules to promulgate my work & perspicacity.TRANSCRIPT
about me
Currently pursuing Masters in Design Strategy from Politecnico di Milano, formerly working as an Industrial Designer at Forbes Marshall R&D with a Bachelors of Design in Product Design from Symbiosis International University. Having a keen interest in research, strategic design and innovation platforms.
Activities & Achievements : Delegate at Confederation of Indian Industry – NID Design Summit 2010.Delegate at Workshop on Design Research & Ethnography By Onio Design 2011. Attended Kyoorius Design Yatra 2008, 2009.( International design symposium ) Won 2nd Runner Up at Automotive Design ADEX 2010 IIT Kanpur. Won many (over 30) prizes and citations in various arts and design competitions. School Captain, Army School, Mhow. Senior Resident Captain, Southern Command Army Boys Hostel, Pune.
branding & service system design
FOR : Venice Region - NordestVenice is a well known cultural destination all over the world with a rich and well established history and past. Venice along with its proximal cities is a candidate city for the ECoC 2019. The stakeholders wanted to create a unique identity for the region that includes services emulating the cultural diversity of the region and its clouded industrial capabilities.
AS : European Capital of Culture 2019Every year the European Commission On Culture selects a city from its member states to become the European Capital of Culture. The procedure for selection usually starts six years in advance. This initiative is the most prestigious high profile cultural event in Europe
Methodology OverviewAn overview of the process followed
EuropeanCapital ofCulture
Strategy Copy
Territorial Analysis
Persona & Storytelling
Roll Out Roadmap
Service Design
Territorial Marketing
Brand Positioning
VENICE
Year 2012
Rational ReasoningUtilizing the existing potential
Tone of VoiceEngagingEnergetic
Resonating
Physical EvidencePerformance of services.
Spread of KitsInvolvement of community
Benefits to community
TargetPre 2019 (2015) : Experts and local
communities.2019 : Visitors
Post 2019 : Investors & LocalBrand PromiseFostering a symbiotic exchange
through the enhancement of coexist-ing cultural diversity.
Territorial Analysis Copy Strategy
Timeline Roadmap
Before 2019
Intrigue + MotivateThe local communities and experts
engage with the brand and this leads to awareness and the devel-
opment of a sense of pride.
During 2019
Dialogue + CoexistThe visitors, local communities and
businesses interact at this stage, giving rise to a cultural platform
enabling cultural exchange.
After 2019
Invest + MaintainInvestors are convinced with the
opportunity available in the region and participate in a mutually profit-able cultural exchange. The region
as a whole continues to sustain and develop by this symbiosis.
The Venice Region
SYSTEM MAP & SERVICE INTERSECTION LOCATION
Before
After
During
Businesses Institutions
Experts Communities
ResourcesInvitation
Offer
Influence
Businesses Institutions
Communities
ResourcesInvitation
Influence
Pop-up Store
InvestorsInvitation
Institutions
Communities
Influence
Experts
Knowledge Bank
Visit
BusinessesInvestors
Resources
Investment
Resources
Potential Potential
SERVICEINTERSECTION
Keywords = Exchange + Iridescence + Creativity + Symbiotic + Mutualism + Synergy
OTHER SERVICESSpace WarpUsing layered augmented reality.
The SeekersProviding kits and resources to social influencers to experience the region.
Pop Up StoresPop up store locations near important monuments providing a 2 fold advantage to both the industries through exposure and bringing in more people to the locations.
SERVICE ILLUSTRATIONCity SwitchInteractive panels are installed across the cities in the Nord est. Sound from other cities is transmitted between the panels. People can draw on the interactive panel and send messages to the other panels .
Thus fostering exchange within the region and increasing curiosity among the locals and visiting tourists.
More
LOGO UNITColours symbolizing the elements of the region including industry, culture and nature form a part of the colour palette. The ‘V’ of Venice in the various colours is emerging from a mitosis, symbolizing a singular origin with differentiated identities. Thus communicating the concept of ‘unity in diversity’ emulated by the region.
The quick brown fox jumps over the lazy dog 0123456789 COLLATOR
Typeface
Colour Palette
areas where i can help you
Strategic Planning
Industrial Design
Design Driven Innovation
Research & Ethnography
Brand Creation
Venture Strategy
Innovation Management
Business Model Innovation
Prototyping & Manufacturing
‘ Our truest life is when we are in dreams awake ’Henry David Thoreau