120 INTENSIVE HOURS

WORKING WITH THE

BUSINESS MODEL CANVAS

By Maria Augusta [Guta] Orofino @maria_augusta

#cpbr6

120 intensive hours of training and attending individuals in Business Model Innovation

70 facilitators spread through different environments at the event

2,000 entrepreneurs attended

Lots of post-its, copies of the business model canvas, joy and fun

#cpbr6 and Sebrae in numbers

Sebrae Experience Temple

Highlights

The layout of a 100m2 stand located in the exhibition area,

reproduced the framework of Alex Osterwalder’s business model

#bmgen #canvas with the nine blocks forming rooms with space for

presentation of talks related to the theme.

Talks were given about the business model canvas, in addition to

interactive paths and guided visits at different hours, compatible with

the profile of the entrepreneur.

The non-stop activities began at 10 am and ended at 8 pm, and

reached some 650 people in the 4 days of the event.

Sebrae Experience Temple

Sebrae Experience Temple layout

Entrance

Revenue

Stream

Customer

Segments

Customer relations

Channels

Value

Proposition

Key

Activities

Key

Resources

Cost

Structure

Key

Partners

Sebrae Experience Temple

Sebrae Experience Temple

Sebrae Experience Temple Program

Campus Party is the world’s largest technology event! Created 16 years ago in Spain, each year the event attracts geeks, nerds, entrepreneurs, gamers, scientists and many other creative people who come together to accompany hundreds of activities related to Innovation, Science, Culture and Digital Entertainment.

For five days, talks, debates and workshops make Campus Party a unique experience because during this period it becomes the main meeting point of the most important digital communicators in the country. There are moments in which it is possible to interact, share knowledge, produce new ideas and accompany and analyze the main trends in the universe where innovate is the magic word.

In 2013, in the city of São Paulo, the event brought together 8,000 “campuseiros” who absorbed 500 hours of formative content in different stages and environments, fairs and exhibitions.

CAMPUS PARTY 2013

Sebrae is an entity created in 1972 that works throughout Brazil to support the development of micro and small companies to stimulate entrepreneurship in the country.

At #cpbr6 SEBRAE was represented by 70 professionals who acted as facilitators to disseminate the business models concept and stimulate entrepreneurship.

SEBRAE AT CAMPUS PARTY #CP6

Sebrae at #cpbr6

Inspired by the martial

arts, Sebrae’s

participation at #cpbr6

was based on promoting

knowledge, inspiring and

encouraging the

participants to beleive in

their entrepreneurial

abilities.

ACTIVITIES CONDUCTED

http://sebraenacampus.com.br/

Sebrae at #cpbr6

On-Line Diagnosis

On-line Diagnosis

Before and during the event, an entrepreneurial profile of the campuseiros was

realized, classifying them as follows :

GRASSHOPPER – Potential entrepreneur who has heard about startups and is in the

initial phase of seeking information about the issue.

EAGLE - Potential entrepreneur who is in the phase of ideation and trying to test and

validate his ideas in business. Needs to organize the logic of the business model.

TIGER – An entrepreneur whose business was validated and is in the initial stage of

operation. Has a consistent and rising business model.

DRAGON – Entrepreneur whose business is operating and has a potential to grow.

Requires advanced knowledge related to the business and potential partners for its

growth.

A stage dedicated to the theme of entrepreneurship that received various speakers and debaters related to startups highlighted by business models and social business.

Hypatia Stage

Hypatia Stage

Highlights

Talk “Transform your idea into a

business model” – Guta Orofino

Access the video of the talk and

presentation

http://bmgenbrasil.com/materiais/

Business talk with Yuri Gitahy and

Guta Orofino

http://sebraenacampus.com.br/palc

o-hypatia/papo-de-negocio/

The business marathon CPBR6 was a workshop organized by Campus Party in partnership with SEBRAE.

212 projects were pre-selected to participate in the Marathon that had the theme of sport or sporting events, an issue that is currently very important to Brazil.

At the end of the event, 36 projects were chosen.

Business Marathon

Business Marathon

Sebrae challenged programmers to develop, in

a maximum of 17 hours, applications in open-

source software that help entrepreneurs to

design business models.

Three entrepreneurs were awarded

http://sebraenacampus.com.br/hackathon/

Sebrae Hackathon

Sebrae Hackathon

Places were assembled to answer questions with

specialists from the following fields:

software, games, apllications and startups

design, photography, video and music

Social media and blogs

Sebrae GQs

Sebrae GQs

Local Innovation Agents and Business Orientation Agents circulated through all the environments of the event assisting the entrepreneurs to fill in the business model canvas. An estimated 700 people attended.

Sebrae Immersion

Sebrae

I had the opportunity to experience a unique moment in the event.

We began the preparations together with Sebrae in December 2012 and during the

days of

#cpbr13 we worked nearly 60 intense hours dedicated to disseminating the concept of

the business model #bmgen canvas.

At one of these moments, I received a group of entrepreneurs who visited me at the

Sebrae Experience space and invited me to participate in an event they organized to

discuss business models.

The group called itself Late Night Entrepreneurship. I asked what time the meetings

began. The answer was: around “11:30 pm: Will you come?” I said yes.

It was a marvelous experience. Everyone had their eyes wide open, an entrepreneurial

spirit and a desire to pursue their dreams and succeed.

Late Night Entrepreneurship

Late Night Entrepreneurship

I would like to thank Márcio Marques Brito [@marciosgg] from Sebrae and all the colleagues and entrepreneurs with whom I had an opportunity to enjoy this period.

Our thanks

This declaration presents only my own impressions and experiences and is meant to share my learning and growth in the process of disseminating for 5 days the #bmgen business model canvas.

Maria Augusta (Guta) Orofino

Email: falecom@mariaaugusta.com.br

Twitter: maria_augusta

Facebook: Augusta Guta Orofino

Blog: bmgenbrasil.com

Declaration

The business model canvas was created by Alex Osterwalder & Yves Pigneur and its use is released under Creative Commons license http://creativecommons.org/

Authorship rights