experience design thinking (master 1)
TRANSCRIPT
You’ll get the slides – breathe later
Today’s agenda
What we’ll learn
What we’ll learn
The design thinking process
The rules
Activity: What does great design look like
1. Write down three questions, start with: what, how, why?
2. Pair up and interview
Orders of design (Buchanan)
Characteristics of designers
Source: ThinkPlace
Case study
Define
Case study
Define
Case study
Case study
Case study
Define
Case study
Activity: Team launch
Design challenge
Empathy for users
Three types of empathy
How to empathise
Structuring a conversation
Structuring a conversation
Unpacking your conversations
Empathy map
Activity: Empathy for users
1. Follow your coach into the field2. Pair up3. Start interviewing, target is
5-6 interviews
1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Empathy
Stoke
Define the problem
Why this step?
Observations to insights
Define
Case study
Case study
Case study
How to define
Point of view
Activity: Define the problem
Write a point of view
1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Define
Ideate concepts
Where we’re going
Brainstorming rules
Brainstorming rules
How *not* to ideate
How to ideate
Write/draw ideas
How to ideate
Select ideas that:• are most likely to succeed • will delight and surprise the end user the most
1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Ideate
Prototype to explore
Fail ideas fast
Build to explore
Act to think
What is the thing to test?
1. Choose concept2. Identify what is the
thing to test3. Prototype
How to prototype
Activity: Prototype to explore
1. Choose concept and identify variable
2. Prototype
1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Prototype
Test to learn
When to test
Keys to testing
Activity: Test to learn
1. Test with real users (outside!)
2. Test…iterate…test…iterate…test
1. Write one thing that you’ve learned
2. Write one thing that you’ll take back to your work
Reflection - Testing
Storytelling to connect
Storytelling
How to tell a story
1. Prepare a story statement: “we met ____, [character & action]
we were amazed to realise ____, [tension]
we created ____, [change]
we learned ____, [meaning]
next we will _____.” [apply]
How to tell a story
Share it
“we met ____, [character & action]
we were amazed to realise ____, [tension]
we created ____, [change]
we learned ____, [meaning]
next we will _____.” [apply]
Activity: Storytelling to connect
Some stories
Application: from thinking to doing