experience with scams experience with, and … · unsolicited email, pop-up, redirect) © 2016...

© 2016 Ipsos 1

Experience with, and impact of, tech scams varies widely by market

EXPERIENCE WITH SCAMS

31%

49%

37%

43%

25%

26%

35%

22%

32%

28%

45%

21%

20%

59%

44%

57%

51%

61%

62%

46%

58%

49%

52%

20%

46%

26%

8%

4%

2%

1%

10%

7%

12%

13%

11%

7%

19%

12%

32%

2%

3%

4%

4%

4%

5%

7%

8%

9%

12%

16%

21%

22%

United Kingdom

Germany

Denmark

France

Canada

Australia

Singapore

South Africa

Global

Brasil

China

United States

India

Never had interaction

Ignored

Continued - didn't lose money

Continued -- lost money

Sorted by “Continued – lost money”Impact of Tech Scams is much higher in India, the US, and China than in other markets.

Brazil, South Africa, and Singapore are in the next tier of impact.

Experience with tech scams is much lower in Australia, Canada, and Europe.

The results indicate a strong focus on US, India, and China.

Base=~1000 per country

1a. Please indicate whether you have experienced any of the following in the last year or so (2015 and later).2. For each of the items you experienced, please indicate whether you continued with the interaction and took the recommendedactions, initially continued but then did not take further action, or ignored the interaction.8. As a result of this interaction, have you lost any money?

Results across 4 types of interaction (unsolicited phone,

unsolicited email, pop-up, redirect)

© 2016 Ipsos 2

Experience with, and impact of, tech support scams is greater among younger people

EXPERIENCE WITH SCAMS

32%

26%

25%

34%

34%

37%

34%

49%

47%

42%

45%

51%

53%

55%

11%

14%

14%

10%

9%

7%

8%

9%

13%

18%

11%

5%

3%

3%

Global

18 to 24

25 to 34

35 to 44

45 to 54

55 to 65

66+

Never had interaction

Ignored

Continued - didn't lose money

Continued -- lost money

Impact of Tech Support Scams is much higher with people under age 34 than with older respondents.

Base=~1000 per country

1a. Please indicate whether you have experienced any of the following in the last year or so (2015 and later).2. For each of the items you experienced, please indicate whether you continued with the interaction and took the recommendedactions, initially continued but then did not take further action, or ignored the interaction.8. As a result of this interaction, have you lost any money?

Results across 4 types of interaction (unsolicited phone,

unsolicited email, pop-up, redirect)

© 2016 Ipsos 3

Interaction Types by Age GroupsEXPERIENCE WITH SCAMS

44%

31%

27%

26%

29%

23%

30%

38%

41%

47%

51%

58%

59%

49%

33%

35%

39%

41%

46%

39%

39%

26%

28%

32%

38%

49%

50%

37%

65+

55 to 64

45 to 54

35 to 44

25 to 34

18 to 24

Total

% Reporting Each Type of Interaction

Unsoliciated Call

Pop-up or online ad

Unsolicited email

Redirected to website

© 2016 Ipsos 4

Interaction Types by Age GroupsEXPERIENCE WITH SCAMS

0%

10%

20%

30%

40%

50%

60%

70%

Unsolicited call Pop-up or online ad Unsolicited email Redirected to website

% Reporting Each Type of Interaction

Total 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+

© 2016 Ipsos 5

Tech ScamsSNAPSHOT – AUSTRALIA

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

2% 4% 4% 6%

95%88% 90% 86%

UnsolicitedPhone call

Pop-upwindow or ad

Unsolicitedemail

Redirected toa website

Experience with Scams% Believe Interaction Authentic or Scam

Authentic Scam

79%

12%

7%

2%

Likel ihood of Trust ing Unsol ic i ted Cal l/Emai l

Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

74%

16%

8%

3%

Likel ihood of Microsoft Making In i t ial Contact

Very likely

Somewhat likely

Somewhat unlikely

Very unlikely70%

72%

76%

76%

63%

74%

10%

15%

20%

14%

18%

15%

Law enforcement in your country

Government regulators in yourcountry

Law enforcement in the countryfrom which the scam originates

Government regulators in thecountry from which the scam…

Companies like Microsoft thatthe scammers claim to represent

Consumer protection agencies

Level of Responsibility Agencies Should Have

Most responsible Great deal + fair amount

Among those who experienced

47%

22% 25% 25%


Pop-up windowor ad

Unsolicitedemail

Redirected to awebsite

% who associate Microsoft with each type of experience

26%

62%

7%5%

Experience with Scams

No interactions

Ignored all

Continued, butdidn't lose money

Continued, andlost money

© 2016 Ipsos 6

Tech ScamsSNAPSHOT – BRAZIL

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

21%10% 10% 11%

49%67% 69% 67%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

61%

18%

16%

6%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

62%

12%

19%

7%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

28%

52%

7%

12%


No interactions

Ignored all



11% 13% 13% 11%


Pop-up windowor ad

Unsolicitedemail



83%

81%

83%

79%

81%

83%

17%

12%

14%

9%

27%

13%










© 2016 Ipsos 7

Tech ScamsSNAPSHOT – CANADA

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

5% 3% 4% 7%

93% 89% 91% 86%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

81%

13%

5%1%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

76%

16%

6%2%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

25%

61%

10%4%


No interactions

Ignored all



52%

24% 25% 23%


Pop-up windowor ad

Unsolicitedemail



69%

72%

75%

77%

62%

73%

13%

12%

19%

12%

23%

14%










© 2016 Ipsos 8

Tech ScamsSNAPSHOT – CHINA

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

40%26%

34% 38%51% 57% 55% 46%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

34%

42%

18%

6%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely37%

39%

19%

5%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

45%

20%

19%

16%


No interactions

Ignored all



18% 13% 13% 17%


Pop-up windowor ad

Unsolicitedemail



77%

78%

81%

81%

52%

62%

12%

23%

21%

27%

9%

5%










© 2016 Ipsos 9

Tech ScamsSNAPSHOT – DENMARK

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

4% 2% 2% 3%

91% 87% 89% 86%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

81%

9%

9%

1%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

77%

13%

7%

2%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

37%

57%

2% 4%


No interactions

Ignored all



57%

20% 24% 18%


Pop-up windowor ad

Unsolicitedemail



62%

67%

74%

77%

50%

48%

11%

12%

22%

23%

16%

3%










© 2016 Ipsos 10

Tech ScamsSNAPSHOT – FRANCE

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

9% 5% 3% 6%

73% 83% 85% 84%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

73%

22%

4%

1%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

59%

33%

6%

2%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

43%

51%

1%

4% Experience with Scams

No interactions

Ignored all



10% 16% 14% 16%


Pop-up windowor ad

Unsolicitedemail



59%

72%

65%

73%

72%

68%

6%

16%

11%

19%

29%

8%










© 2016 Ipsos 11

Tech ScamsSNAPSHOT – GERMANY

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

18%8% 5% 7%

52%67% 69% 68%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

74%

18%

7%

1%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

63%

27%

8%

2%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

49%

44%

4% 3%


No interactions

Ignored all



22%13% 12% 13%


Pop-up windowor ad

Unsolicitedemail



57%

65%

53%

62%

64%

58%

10%

25%

6%

12%

26%

8%










© 2016 Ipsos 12

Tech ScamsSNAPSHOT – GREAT BRITAIN

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

3% 5% 3% 5%

94%88% 92% 86%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

83%

13%3%1%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

76%

17%

5%

1%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

31%

59%

8%

2%


No interactions

Ignored all



47%

22% 27% 19%


Pop-up windowor ad

Unsolicitedemail



76%

75%

81%

80%

67%

73%

16%

13%

21%

11%

22%

10%










© 2016 Ipsos 13

Tech ScamsSNAPSHOT – INDIA

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

36%26% 28% 29%

56% 64% 64% 63%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

44%

20%

22%

14%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

44%

18%

24%

14%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

20%

26%32%

22%


No interactions

Ignored all



10% 12% 12% 11%


Pop-up windowor ad

Unsolicitedemail



78%

79%

78%

79%

75%

77%

15%

16%

14%

17%

21%

15%










© 2016 Ipsos 14

Tech ScamsSNAPSHOT – SINGAPORE

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

11% 7% 5% 7%

80% 82% 86% 86%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

61%

25%

12%

2%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

57%

29%

11%

3%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

35%

46%

12%7%


No interactions

Ignored all



17% 10% 18% 12%


Pop-up windowor ad

Unsolicitedemail



79%

79%

77%

77%

74%

74%

15%

16%

16%

14%

23%

10%










© 2016 Ipsos 15

Tech ScamsSNAPSHOT – SOUTH AFRICA

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

4% 7% 6% 6%

89%82% 87% 83%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

74%

15%

8%

3%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

68%

19%

8%

5%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

22%

58%

13%

8%


No interactions

Ignored all



44%

14% 18% 14%


Pop-up windowor ad

Unsolicitedemail



79%

79%

83%

84%

85%

86%

10%

7%

13%

10%

39%

17%










© 2016 Ipsos 16

Tech ScamsSNAPSHOT – UNITED STATES

Q1a. Q1b. Q2. Q3. Q8. Q10. Q14. Q15. Q17.

22% 18% 20% 25%

74% 75% 74% 70%


Pop-upwindow or ad

Unsolicitedemail



Authentic Scam

59%

16%

11%

15%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

56%

17%

13%

15%


Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

21%

46%

12%

21%


No interactions

Ignored all



34%20% 17% 18%


Pop-up windowor ad

Unsolicitedemail



62%

68%

68%

73%

65%

75%

9%

13%

12%

14%

22%

23%










experience with scams experience with, and … · unsolicited email, pop-up, redirect) © 2016...

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