experimenting with google knowledge graph & how can we potentially use it in construction &...
DESCRIPTION
Presentation given at #be2campOxon organised by @ThirlwallAssoc about Google Knowledge Graph, what is it and how is it being used. I also used myself as an experiment to learn about how it works so that I could apply the same methodology to work out how Google Knowledge Graph could help us learn about buildings and provide us with data faster and more efficiently than other sources.TRANSCRIPT
Experimenting with Google Knowledge Graph & How Can we Potentially use it in Construction & Built Environment
priteshpatel.me
@priteshpatel9
priteshpatel.me
About Me
@priteshpatel9
Agency
Client Consultant
SEO Then & Now
priteshpatel.me
@priteshpatel9
Pub Quiz: How tall is Pritesh Patel?
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Google SERP’s - People
@priteshpatel9
News
Ar(cles
Video
Bio’s
Movies
Related People
Images
priteshpatel.me
Google SERP - Buildings
@priteshpatel9
Descrip(on
Details
Reviews
Images & Map
Related Places
priteshpatel.me
Google SERP – Products
@priteshpatel9
Specifica(ons!
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Google SERP - Things
@priteshpatel9
Ever wondered what time Birmingham Library closes?
priteshpatel.me
@priteshpatel9
Google SERP – Answer Box
Ever wanted to visit this place on a Monday?
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@priteshpatel9
Google SERP – Answer Box
Calories in a Banana?
Google SERP - Health
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@priteshpatel9
Tour dates for Lady Gaga?
Google SERP - Events
Faster “Facts” can only mean one thing….
Text? That’s like so 1997!
Welcome to Google Knowledge Graph, Semantic Search, Rich Snippets and
Machine Learning
priteshpatel.me
@priteshpatel9
Knowledge Graph
Searching for things, not strings. En77es, instead of text
priteshpatel.me
@priteshpatel9
“We are trying to level the playing field a bit. All those people doing, for
lack of a bePer word, over op(misa(on or overly SEO – versus those making great content and a great site. We are trying to make Googlebot smarter, make our
relevance be@er….”
MaP CuPs, Google
priteshpatel.me
@priteshpatel9
Rich Snippets
priteshpatel.me
@priteshpatel9
Rich Snippets
priteshpatel.me
@priteshpatel9
Machine Learning
priteshpatel.me
@priteshpatel9
Google Hummingbird
Introduced September 2013 in order to produce much more relevant results – understanding intent and adding context to queries.
Brick & Mortar Store Type of Device
Current Loca(on Intent
priteshpatel.me
@priteshpatel9
Google Hummingbird
My Little Experiment:
How do I become a part of the Knowledge Graph and can I be an entity?
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WTF is an entity?
@priteshpatel9
A thing
priteshpatel.me
Trusted Sources
@priteshpatel9
Open source database containing well known people, places and things.
We all know what this is. Yep. That’s me & my website
Uses Structured Data
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Freebase Structure
@priteshpatel9
Domains Topic Types Proper7es Values
Media William Shakespeare
Author Books Hamlet, Macbeth
People Michael Jackson
Singer, Performer, Film Actor
DoB, Place of Birth, Age, Height, Weight, Nicknames
August 29th 1958, Wacko Jacko, King of Pop
Architecture The Shard Building, Architecture Firm, Architectural Style, Cost, Owner
Floors, Floor Space, Occupants, Func(on
Height, Date Opened, Hotel, Office
Populate Data About Me
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Topic: Pritesh Patel
@priteshpatel9
Wait For a Few Months….
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What Do I Do?
@priteshpatel9
priteshpatel.me
When Was I Born?
@priteshpatel9
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Where Was I Born?
@priteshpatel9
priteshpatel.me
Social Graph Will Play a Part Soon
@priteshpatel9
There’s 72,600 pages to do with Pritesh Patel. Social Graph may influence who see’s info about me. i.e. my social connec(ons only.
What About Buildings?
priteshpatel.me
Topic: The Shard
@priteshpatel9
Data Populated: Geoloca(on data (laitude and longitude) Address Height Architect Owners Architecture Firm Construc(on Started Date opened Floors Building Func(on
Data Missing: Link to website Area Adjoining buildings Timezone Geometry Near Inside Nearby airports Architectural style Engineer Engineering firm Floor space Occupants Cost Value Features
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Topic: The Shard
@priteshpatel9
What About Who Worked On It?
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Burj Khalifa Contractor
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What About Architectural Styles?
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Architectural Style
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”Structured Data” Sound familiar?
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BIM and Structured Data?
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priteshpatel.me
Can the Built Environment Create an Open Source Database for Buildings?
@priteshpatel9
“Create a base for whatever you think is interes7ng and useful, and help make the Internet a be@er place!”
h"p://wiki.freebase.com/wiki/How_to_build_a_base
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Can we Share Structured Building Data with Google?
@priteshpatel9
A base containing structured data about the proper(es of a building
A wiki containing facts and suppor(ng informa(on
about a building
Our own content (webpages, stories,
images, videos, tables, schema)
An idea, if it’s not already happening now……
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How Can FM’s Find Out Anything About a Building in 3 Secs?
@priteshpatel9
Pub Quiz: Can you name the [architects of the Old Bailey]?
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Just Google It….
@priteshpatel9
Pub Quiz: How tall is Pritesh Patel?
priteshpatel.me
Just Google It….
@priteshpatel9
Thank You