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Amanda Jobbins, Vice President, Marketing, Cisco Europe

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• Why is video so powerful?

• Video in the Social ecosystem

• Role of social video in business

• How to use social video

• Future video trends

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http://www.cisco.com/en/US/netsol/ns1007/index.html

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another optionanother option

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53% 40% 7%

Behaviour and Body Language

Credibility and Personality Spoken Words

Perceptions of a person are based on…

Landmark study by Albert Mehrabian

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A minute of video is worth 1.8 million words

Brands using online video have seen lifts of 20-40% in incremental buying over other ad forms

49% of people who purchased technology cited online video as “influential collateral” to prepare to make a purchasing decision

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cisco.com

Social networks

User Communities

Virtual Events

CiscoBlogs Blogs

Blogs

Home Base Outposts Passports

Listening StationTuning in to online Conversations

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“ Everyone on Earth will have 15 megabytes of fame. ”

M.G. Sriram, PhD

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Social video is much more than broadcast

Video is becoming pervasive

Good storytelling is more important than ever

Know your objectives, select the right approach

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Thank you.