F R O M B A K I N G C A K E S TO M A R I N AT I N G S T E A K S

E X P L O R I N G D E S I G N I N M O B I L E

U X R E S E A R C H E RE M M A C R A I G

300k+ Active Stores

150+ Countries

10+Channels

49.7%Desktop

50.3%Mobile

B A K I N G M A K E S M E H A P P Y

C O O K I N G D O E S N O T

Think

Prioritize problem

within the scope of company

vision.

Explore

First attempt at solution(s), explore the possibilities.

Build

Build and refine the

best solution.

Launch

Validate the final solution with

100% of customers.

Tweak

Refine the roadmap using

metrics and customer feedback.

Idea

Explore the problem space

and gather context.

Improve designAdd new featuresIncrease usage

Make people happy✨

Improve designAdd new featuresIncrease usage

Make people happy

Design Software Higher cost (time and effort)Design appears finishedLess opportunity for collaboration

Paper PrototypesNo hand interactions or gesturesScreen flow disruptionContext switching and activity overload

Paper Prototypes

Case Study: 3D Printing for Mobile Testing

Step 1: Why are we hungry?

Step 2: Meal Plan

Step 3: Ingredients

Step 4: Tastebuds

Step 4: Tastebuds

Step 4: Tastebuds

Step 5: Garnish

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T H A N K Y O U

Q U E S T I O N S ?

https://ecotonos.com/products/ux-phone