exploring ethnic vegetables - cornell universityflyers bulletin boards churches ... dwarf or baby...
TRANSCRIPT
![Page 1: EXPLORING ETHNIC VEGETABLES - Cornell UniversityFlyers Bulletin boards Churches ... Dwarf or Baby Pac Choi . Joi Choi . Perilla . ... Kale “White Peacock ... · 2015-7-22](https://reader033.vdocument.in/reader033/viewer/2022052516/5aae4a617f8b9a07498beac4/html5/thumbnails/1.jpg)
EXPLORING ETHNIC
VEGETABLES
Robert Hadad
Cornell Cooperative Extension
Cornell Vegetable Team
Western Region Fresh Market
Specialist
[email protected] 585-739-4065
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Marketing
Before you plant, know how to sell it
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Know Your Market
Who are your customers?
May not be someone who has shopped with you before
Attract new shoppers
Locate ethnic retail shops
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Demographics
US Census Bureau
State & county Quickfacts
Map of US – select NY
Drop box asks for county (another box asks for city) hit “Go”
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Ethnic Information
Gives ethnic breakdown
Asian
Hispanic or Latino
People born in foreign countries
Language other than English spoken at home
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Ontario County
Gives ethnic breakdown (pop 107931)
Asian…(1079)
Hispanic or Latino…(3659)
People born in foreign countries…(>3450)
Language other than English spoken at home…(>5400)
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Other Sources
Churches
Community groups
Cultural centers
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Other Ethnicities &
Heritage
Greek
Turkish
Bosnian
Hindi
Pakistani
Somali
Burmese
Polish
German
Italian
Afro-American
Jewish
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Outreach
Advertise your products
Flyers
Bulletin boards
Churches
Colleges
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BOOKS AND RESOURCES
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KNOW WHAT YOUR
GROWING
$7 used on Amazon
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Asian Vegetables
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MUSTARDS
Tendergreen Celtuce
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Mizuna Misome
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Yukima Savoy Tah Tsai
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Vitamin Greens
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Komatsuna Mibuna
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Mibuna
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Komatsuna “Sempatsai” Komatsuna “Tokyo”
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Komatsuna “Hiroshimana”
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Peacock’s Tail Autumn Poem
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Chinese Mustard “Bau Sin”
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Brassicas
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Chinese Kale “Kailaan”
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Small Cabbages
Tropic Queen Pai Tsai
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Chin-Chiang
“Summer Boy” “Long Green Petiole”
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Chinese Napa Cabbage
“China Express”
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Chinese Celery Cabbage
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Dwarf or Baby Pac Choi
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Joi Choi
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Perilla
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Chop Suey Greens (Edible
Chrysanthemum)
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Yard-Long, Winged,
Hyacinth Beans
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Cross-Cultural Varieties
Similarities and differences
All in the name sometimes
Background
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Amaranth
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Mexican – Central
American Beans
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Peppers
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Add Signage
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What’s in a name?
Recognition
Pac Choi
Pak choi, Bok choy
Shakushina
Cai thuong ha
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SPRING GREEN
VEGETABLE TRIAL
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Claytonia (Miner’s lettuce)
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Arugula
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Curly Parsley
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Italian Parsley “Gigante”
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Misome
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Lettuce “Catalogna”
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Lettuce “Green
Butterhead”
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Lettuce “Italian Red
Perella”
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Lettuce “Webb’s
Wonderful”
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Lettuce “Cappuccio
Tricaderi La Preferita”
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Giant Red Mustard
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Upland Cress
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Broadleaf Cress
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Curly Cress
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Wrinkled Cress
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Kale “Red Peacock”
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Kale “White Peacock”