FINLAND AT DUBAI EXPO 202010.1.2019

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DUBAI EXPO 2020 EXPO open 6 months, 20.10.2020 – 10.4.2021 Main theme ”Connecting Minds, Creating the Future”

Subthemes Mobility, Sustainability, Opportunity First EXPO organized in Arabic world

Primarily Middle East, but also Africa and South-Asia About 190 countries participating Expecting 25 million visitors Expecting that over 70 % of visitors come from abroad

DUBAI EXPO 2020 MASTERPLAN

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DUBAI EXPO 2020 MASTERPLAN

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FINNISH PAVILION AT DUBAI EXPO 2020on 27.11.2018

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Finland is participating in Dubai Expo with a 10 M€ budget, of which 50 % is covered by corporate financing Total of 30 companies and clusters have committed over 4,5 M€ financing Participation operated by Business Finland, Commissioner General Severi Keinälä Steering Committee has representatives of ministries (MEE, MoF, MoE) and business (Technology Industries and National Partners)

FINLAND AT DUBAI EXPO 2020

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Located in ”Mobility” area Mobility covers well the Finnish offering of mobility of people, goods and data Being located in the Mobility district does not limit the theme development within the Finnish pavilion

The Theme for the Finnish pavilion and exhibition will be based on the Finland brand and Partner companies communications The Theme will reflect Finland’s technological competences and innovation, sustainability and Finnish values

DUBAI EXPO: FINNISH PAVILION

1/8/2019

xFINLAND AT DUBAI EXPO 2020

DUBAI EXPO: FINNISH PAVILION Tender for pavilion design, construction and dismantling was floated during summer 2018 Winner of tender was a consortium lead by Expo Mobilia AG, together with JKMM Architects, Factor Nova, Beyond Limits and Fivecurrents

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DUBAI EXPO: FINNISH PAVILION Pavilion has 2 levels: ground level general exhibition and second level VIP and conference area with a service and technical area in the Mezzaine level

Ground level / Exhibition level +0,000

Mezzanine level +4,930

Second level / VIP- and Conference level +8,840

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National Partner > 500.000 € Very significant visibility in Finnish pavilion and communications program Use of VIP and Conference Centre for 10 days First priority in National Day and business delegations e.g. of President and Ministers

Key Partner > 100.000 € Significant visibility in Finnish pavilion and communications program Use of VIP and Conference Centre for 5 days Priority in National Day and business delegations e.g. of President and Ministers

Exhibition Partner > 50.000 € Visibility in Finnish pavilion and communications program Use of VIP and Conference Centre for 1 day Participation in National Day and business delegations e.g. of President and Ministers

PARTNER LEVELS

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Partner’s contributions can be made in cash payments or ”in-kind” contributions ”In-kind” contributions can be any donated goods or services that lower the cost of the project Contributions can be spread over four years (2018 – 2021)

PARTNERS CONTRIBUTIONS

CORPORATE PARTNERS National Partners

KONE corporation, Konecranes ja Outotec Key Partners

Wärtsilä Corporation, Fiskars Corporation, Nokia, Fortum, Isku, Collaprime, Metso Corporation, Valmet, Finnair, Haaga-Helia, iLOQ, Granlund, Genelec, Black Donuts Engineering and Finnish Water Forum Exhibition Partners

Halton Group, VTT, Geological Survey of Finland, STUK International, Posiva Solutions, FinNuclear, Business Oulu, Visit Finland travel cluster, Food from Finland cluster

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1/8/2019