expo research program opportunities fast, broad, smart qualitative consumer research
DESCRIPTION
EXPO Research Program Opportunities Fast, Broad, Smart Qualitative Consumer Research. EXPO Captures and Amplifies Word of Mouth. EXPO has ownership rights to video, video transcripts, and video images. Brands license these rights for broad distribution. The EXPO Community. - PowerPoint PPT PresentationTRANSCRIPT
EXPO Research Program OpportunitiesFast, Broad, Smart Qualitative Consumer Research
Proprietary & Confidential 2
EXPO Captures and Amplifies Word of Mouth
EXPO has ownership rights to video, video transcripts, and video images. Brands license these rights for broad distribution.
Proprietary & Confidential 3
The EXPO Community
60,000+ community members want to share their opinions via self-generated videos. Consumers review everything from cereal to iPhones to autos.
300,000 videos already exist.
UsernamePassword
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eMARKETERFebruary 10, 2010
Moms Place Trust in Other ConsumersConsumer reviews are significantly more trusted than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.
Online moms doing product research put their faith in descriptions from consumers nearly 12 times more.
See entire article here: http://www.emarketer.com/Article.aspx?R=1007509
Research Shows Moms Trust Other Moms
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EXPO offers qualitative consumer evaluation/feedback for the following:
New products/innovative concepts
Branding – (what do customers think of your brand, your competitors)
Package design (graphic/structural)
Advertising (TV, print, radio, digital, etc.)
Products/recipes
Promotions/programs
Other
Consumer Research Opportunities
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FAST Programs completed in two weeks or less
BROAD Programs reach targeted consumers in multiple markets
SMART Less expensive than focus groups Brand OWNS VIDEO CONTENT and can use beyond research study
Website, YouTube page, Facebook page, Banner Ads, etc.
AUTHENTIC No influencing consumer response via moderator/other respondents
CONFIDENTIAL EXPO obtains all confidentiality agreements with consumers EXPO provides a private extranet for brand/agency to review research content
EXPO Research Program Benefits
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Customized program screener Gender/age/geography (preferred/restricted)/program-specific qualifiers
Identification of qualified participants within EXPO community
Delivery of client-provided questionnaire/client-provided jpg of item for review 8-12 open-ended questions
Video guideline instructions
Private extranet for brand/agency to review videos/read accompanying transcripts
Collect full rights and releases, enabling broad usage/distribution of all video assets generated for duration of contract term
Program Deliverables
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Timing: < 2 weeks
12-16 consumer participants $25,000
18-22 consumer participants $30,000
24-28 consumer participants $35,000
Program Timing/Pricing
*Additional programs developed upon request
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National Retail Federation – How the Economy Will Effect Holiday Spending
AdAge/JWT - The New Female Consumer: The Rise of the Real Mom
Client research on morning routines
JWT Anxiety Index– How the Economy is Affecting Consumers
USA Today - Marketing to Moms Survey of 1,700 Real Life Moms
Relevant Studies
