extend the reach of your donation campaigns using emailsource: uberflip 87% b2b source: clearpoint...
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© Constant Contact 2015
Extend the Reach of Your Donation Campaigns Using EmailSimple Marketing Strategiesfor Nonprofits
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© Constant Contact 2015
Anna Maria SorianoTraining & Marketing Manager, Constant ContactEmail: [email protected]
Welcome
facebook.com/constantcontact @ConstantContact
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Agenda
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1. Marketing for today 2.Campaigns that drive action3. How to get started4.Demonstration - Integration
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Agenda
4
1. Marketing for today 2.Campaigns that drive action3. How to get started4.Demonstration- Integration
1. Marketing for today
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Where are you today?
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A: EmailMore than half of all emails are opened on a mobile device
Q: What is the #1 app on cell phones?
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1. Marketing for today
Source: Litmus
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At its core, marketing is about getting results.
1. Marketing for today
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Generate donations
1. Marketing for today
Clicks or downloads
Visits to the site/event
Reservations, appointments Calls
What kind of results?
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Flipping the funnel
1. Marketing for today
Marketing then.
Marketing now.
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Engagement is the new word of mouth
1. Marketing for today
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“Forward” and “Share”
1. Marketing for today
are your new best friends
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You have an advantage.Your supporters love you!
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Agenda
1. Marketing for today 2.Campaigns that drive action3. How to get started4.Demonstration- Integration
3. Campaigns that drive action
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3. Campaigns that drive action
Pull response
Push content
What are campaigns?
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3. Campaigns that drive action
An email campaign
Types of campaigns
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3. Campaigns that drive action
The difference between...
Email Email marketing
and...
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Email is hard to beat.Why
• Lots of physical, measurable response
• Easy to brand with colors & logos• Low cost with high ROI• Connect with your audience• Reaches people wherever they are
(mobile) • Drives donations!
How• Announce your latest campaigns• Requests for volunteers• Alert to upcoming events• Offer discount attendance to VIPs• Deliver tips to your new clients
3. Campaigns that drive action
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Your competitors are social
Nonprofit
93%
Source: Nonprofit Social Networking Benchmark Report
86%
B2CSource: Uberflip
87%
B2BSource: Clearpoint Agency
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It influences decisions
68%
Source: MDG Advertising
learn more about a charity if they see a friend posting about it
74%
rely on social networks to guide purchase decisions
Source: Fedelta
55%
Source: Fedelta
share purchases on social networks
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3. Campaigns that drive action
You can do this... ...and you can start with a small list.
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Repurpose Everything
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3. Campaigns that drive action
Make it easier on yourself
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4. How to get started
• Add “Join My List” to your website
• Add a link to email signature
• Set up Text To Join
• Get them on Facebook
• Create a paper form (don’t just rely on technology)
Prepare your “pitch” and ask. Just ask.
Get your contact list together,even if it’s just five people.
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Try something simple first…
• “Thank You” or “Welcome”
• Special offer or pieceof relevant content
• Picture, paragraph anda call-to-action
• Post your newsletter to your social channel.
Hit “send!”
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4. How to get started
Do more of what works.Watch what happens.
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DEMONSTRATION
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•Nonprofit marketing is...Nurturing relationships. Delivering on your promise. Getting measurable results.
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•You really can do this!
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Non Profit Discounted Pricing
© 2015 Constant Contact, Inc. 28
• Non Profit Discounted Pricing
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•Questions?To Sign Up go to:
Softerware.constantcontact.comOr Call:
855-815-5450
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•Need help with an Existing Constant Contact Account?
Free Dedicated Partner Support:Call: 1-855-854-8609
Email: [email protected]
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© Constant Contact 2015
Anna Maria SorianoTraining & Marketing Manager, Constant ContactEmail: [email protected]
Thank you
Questions during and after the event?
facebook.com/constantcontact @ConstantContact