extending your reach on linkedin
DESCRIPTION
Everyone knows LinkedIn as the professional social networking site. But most people don't take advantage of all the promotional tools the site has to offer. Watch the webinar recording here: https://www.bigmarker.com/illinois_business_community/room56 In this presentation, learn a few easy ways your business can harness these tools, and reach out to the 260 million LinkedIn professionals around the world.TRANSCRIPT
Extending Your Reach on Linked
Andrew Bungert
Community Manager
What is Linked In?
• Online professional social networking site • Launched in May 2003 • 259 million users as of Oct. 2013 • 3 million business pages • 2.1 million groups
What does Linked offer?
• The primary use of LinkedIn is networking – 200 countries are represented (in 20 languages) – 1 billion endorsements (3/17/13) – 200 conversations per minute (8/22/13)
What does Linked offer?
• Valuable promotional tools aren’t as widely used
• Help increase business exposure – Company pages – Group pages – Event promotion
Company Pages
• Opportunity to showcase company to LinkedIn communities
• Include company overview, products & services, careers • Adds credibility to organization
Company Pages
1. Include only the most important information – Create short, clear company overview
Company Pages
2. List key products & services – What your company offers – Make sure all information is clear and concise – Make sure information lists key benefits – List an informed contact – Include relevant links
Company Pages
3. Take advantage of additional customization – Make sure content is interesting and reader-
friendly – Add logos, include pictures of your products and
services, create banners, videos
Company Pages
4. Use key words throughout content – SEO – Capture people searching for relevant
organizations – Specific to your areas of expertise
Company Pages
5. Include a call to action – To each product or service – Make them appeal to target audiences to drive
interest
Group Pages
1. Identify the right groups to join – Join up to 50 – Find relevant groups, but choose carefully
Group Pages
2. Review group statistics – View demographics, growth, and activity
• Compare to target audience
Group Pages
Group Pages
3. Be cautious of group environment – Be aware of group culture and rules – You don’t want to be off-putting
Group Pages
4. Contribute valuable, relevant information – Spamming is negatively received and against
most group rules – Promote yourself when it applies – Provide your quality, relevant, and helpful
insights to gain credibility
Event Promotion
1. Leverage your following if you already have one – Update personal and professional pages – Define your audience and tailor the message – Concise, clear call to action – Link to a registration page
Event Promotion
2. Direct message your connections – Short, benefit-focused – Keep in mind sending
limit of 50 at a time • Send to those who are
likely to be interested
Event Promotion
3. Post to relevant groups – A lot of groups on LinkedIn tailored to very
specific purposes – Join and begin discussions around event
Event Promotion
4. Use paid advertising – Decide who
will see the ad using LinkedIn data
Event Promotion
Event Promotion
5. Ask speakers & participants to promote to their networks – Likely to have engaged relevant networks
already – Already interested on the topic
Recap
• Company Pages – Make concise yet personalized company page
with SEO value
• Group Pages – Join relevant groups and contribute quality
insight to conversations
• Event Promotion – Reach out to your network, groups, and consider
paid advertising