extension 2017 branding...after announcing his 3100 million challenge grant, mark tours newark with...
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Extension Branding
DER/CCS/ELM
October 2017
Design principles
Graphic standards
Communicators
Updated 3/2013
2
Originated in 2009
The way audiences interact with our brand today is very different than when our graphic standards were conceived.
Previous Unit Identifier System
Colorado State University is a networked brand.
1. Created with digital/mobile in mind from the start.
2. “University” becomes more prominent.
3. Pairs well with our colleges, units, and external partners.
4. Modern, yet honors our heritage.
For inspiration, we looked to the University seal.
COLORADO STATE UNIVERSITY
Responsive System
Desktop
Tablet
Mobile
COLORADO STATE UNIVERSITY
COLORADO STATE UNIVERSITY
CSU
College / Department
14
OBJECTIVE:Develop a unit/program identifier system for CSU Extension
and related programs that correspond with the new
University brand guidelines.
16
Responsive Signature System
Desktop
Mobile
County / Program
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4H Youth Development Program
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