EXTRA Q & A SESSION 2 FB Ad Analysis ROI & More

[1] What To Expect Over Our 8 Weeks Together

What Your Success Action Items

Pre Foundational Training - 4 videos “What’s Your Next Right Move” - Oprah

Listen 10 minutes a day to Top 10 Rules for Success - Youtube

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Week 1 “Set The Stage” Luck is Preparation Meeting The Moment Of Opportunity Today’s Opportunity is eCommerce! Let’s get prepared!

1. Select a “Brand” for your store. 2. Set Up Your Store (see money process map) 3. Select your 3 products and put on your store (see #4 Product Selection in Foundational Training)

STATUS CHECK FOR WEEK 1 CONTEST WINNER ANNOUNCEMENT

Got Your Store Up?

Week 2 Quickstart to Facebook Ads - Get Traffic Fortune is in the FOLLOW Up...build your list!

1. Set up your email AutoResponder 2. Set up Your Free BUSINESS FB ad account (business. facebook.com) 3. Set up your first $5 ads!

Week 3 Q&A and set up for ROI on Retargeting 1. Set up your custom audiences to be able to retarget

Week 4 Accelerated ABT & ABS Formula(™)

1. Set up retargeting ads 2. Evaluate Facebook Ads performance to scale for profits

Week 5 Q&A - FB Ads How To

Week 6-9 We’ll cover that in later coaching sessions. The key is you’ve done the “NEXT RIGHT

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MOVE”

Refresh Memory from Last 2 Weeks:

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UNDERSTANDING CONVERSIONS

CTR - clickthrough rate - objective - 1%+

CPC - Cost Per Click - ______ (look for what seems acceptable for you, in your specific case)

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CONVERSION POINTS & THEIR IMPACT ON YOUR RESULTS

[1] ViewContent event

- How many people that were coming from your FB ads viewed a specific product page?

EXAMPLE:

100 ViewContent Events

[2] Add to cart event

- How many people coming from FB ad added product to the cart?

FORMULA FOR CONVERSION POINT 1:

Add to cart event / ViewContent * 100% = CONVERSION POINT [1]

EXAMPLE:

25 Add To Cart Events

25/100 * 100% = 25%

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CONCLUSION:

If I am getting high conversion between ViewContent & Add To Cart events that means that my product page converts!! That means that you don’t need to do anything with the product page itself!!!

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[3] Initiate Checkout event

- How many people from those that added product to the cart actually started the checkout process?

FORMULA FOR CONVERSION POINT 2:

Initiate Checkout / Add to cart * 100% = CONVERSION POINT [2]

EXAMPLE:

2 Initiate Checkout events

2 / 25 * 100% = _____

CONCLUSION:

If you get high conversion between Add To Cart event & Initiate Checkout event that means that your product in the cart converts.

[4] Purchase event

- How many people from those that initiate checkout actually finished it and purchased your product (paid you money)?

FORMULA FOR CONVERSION POINT 3:

Purchase event / Initiate checkout * 100% = CONVERSION POINT [3]

EXAMPLE:

1 Purchase event

1 / 2 * 100% = 50%

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CONCLUSION:

If I get high conversion between Purchase events & Initiate checkout that means that my checkout process converts.

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END RESULT - FORMULA FOR CONVERSION POINT 4

Purchase event / ViewContent event = CONVERSION POINT [4]

EXAMPLE:

1 Purchase event and we had 100 ViewContent events

1 / 100 * 100% = 1%

FINAL CALCULATION:

How much money I spent on FB to get that one sale?

Sale - Cost = PROFITS!

LET’S LOOK AT THE REAL EXAMPLE:

FB EVENTS (from screenshot above):

1) ViewContent - 101 2) Add To Cart - 13 3) Initiate Checkout - 8

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4) Purchase - 4

CONVERSION POINTS FOR THIS EXAMPLE:

[1] 13 / 101 * 100% = 12.87%

[2] 8 / 13 * 100% = 61.5%

[3] 4 / 8 * 100% = 50%

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[4] 4 / 101 = 3.96%

CRITICAL QUESTION:

What kind of action based on metrics above you would take to get more sales and improve the overall funnel conversion?

CURRENT RESULTS: $240.18 / 4 sales = $60.05 per sale

FB EVENTS:

1) ViewContent - 101 2) Add To Cart - 13 (12.87%) 3) 61.50% - initiate a checkout 4) 50% - buying

QUESTION: WHERE IS THE PROBLEM?

ANSWER: Product page. If we could improve conversions on the product page, we would make more money from the same traffic that we are currently getting to our product page.

CURRENT: 13 / 101 * 100% = 12.87%

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101 visitor coming to our product page and currently it converts 12.87%

What if we would increase this by 10%?

22.87%

RESULTS:

1) 23 - Add to the cart event 2) 61.50% of those (based on initial results above) would initiate a

checkout = 23 x 61.50% = 14 people 3) 50% of those (based on initial results above) would purchase = 14 x

50% = 7 purchases.

CONVERSION POINT 4:

7 / 101 = 6.79% (increase from 3.96%)

SALES:

7 sales * $60 = $420 (increase from $240.18)

CONCLUSION:

By being conscious about each conversion point, you can quickly make changes and improvements to increase profitability of your eCom store, without spending a dime on extra traffic.

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NEED HELP? QUESTIONS? Your PRIMARY SOURCE - eCom Masters MasterMind on Slack.

Make sure you request access to if you don’t have it yet:

http://dashnex.com/profile/dashboard/show/148/1085

SUCCESS STEPS: 1. Disable INBOX

2. Join eCom Masters 3. FOCUS on training

4. Ask questions 5. Take Action & Get Results!!!

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