extrapola.com online media monitoring and clipping entry dossier for e-week 2002 award
TRANSCRIPT
eXtrapola.comonline media monitoring and clipping
Entry dossier for e-Week 2002 award
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Summary
• Short description– Net clipping services
• Behind eXtrapola.com – The company– The people
• Targets– Who will benefit
• Objectives– Why move to net clippings
• Benefits and advantages– Monitoring companies– Monitoring markets– Monitoring communities– Outsourcing the complexity
• Achievements– Corporate clients– Public sector clients
• Best practices– Province of Milan
• Detailed description– Web interface
• Resources– Demo account
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• eXtrapola.com is the Internet monitoring and clipping service for public relations, market intelligence, competitive intelligence, customer service, investor relations and much more.
• An advanced tool far more effective and far less expensive than assigning staff to find news and messages on the Internet about companies, products, services, market sectors, ...
• eXtrapola.com is proving itself as the newest, most complete and effective tool for companies and institutions that intend to find out what is being said on the Internet about specific topics.
• "Critical, unfounded or inaccurate information can turn up almost anywhere on the Internet, spread rapidly and cause serious financial damage and tarnish the image of company", says Stefano Marioni, marketing and sales director of eXtrapola.com.
• eXtrapola.com has an innovative approach based both on a team of trained netclippers and on cutting edge technological tools. A set of proprietary web based application enable our skilled professionals to find, evaluate and rate only information meeting the needs of the clients.
• eXtrapola.com counts among its customers Accenture, Citibank, Fiat, Ericsson, Ferrari, Italian Stock Exchange, Ducati Motor, Vodafone and Citroen and several public institutions such as Turin Municipality, Province of Milan, Emilia Romagna Region, Olympic Committee.
• For further information www.extrapola.com
Short descriptionNet clipping services
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Behind eXtrapola.com The company
• eXtrapola.com is a service of Internet Business News Srl
• Fact sheet– Founded: 1998– Headquarters: Cattolica (Rimini) – Italy– R&D Department:Bagnacavallo (Ravenna) – Italy– Employees: 25– Customers: 80+ companies served in the past 4 years
• Milestones– 1999: eXtrapola.com launches in October– 2000: A group of private investor seeds the company– 2001: Release of the new web interface– 2002: Enter local government and healthcare market
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Behind eXtrapola.com The people
• Marco Barulli, CEO– Member of the board of Uniturim foundation, supporting the University of
Bologna in Rimini– Member of the board of Rimini Fiera, large trade fair corporation (2000)– Cofounder of Internet Business News (1998)– MCI WorldCom, Milan - Senior Network Engineer (1996-98) – Loughborough University, UK - Parallel Computing researcher (1995-96)– Graduated in Computer Science at University of Bologna (1993)Contacts: [email protected], +39 348 2476 970
• Stefano Marioni, Sales and Marketing Director– Co-Head of Repo Desk - Unicredito Italiano, Milan (1998-99)– Senior Repo Trader - Salomon Brothers International Ltd, London (1995-98)– Jr. Salesman - Banca Commerciale Italiana, London (1994-95)– Graduated in Economics - La Sapienza University, Rome (1993)Contacts: [email protected], +39 348 2476 978
• Giulio Cesare Solaroli, CTO– Imola Informatica SpA - Senior IT consultant for Olivetti, ENEL, … (1997 -99)– Etnoteam SpA - Senior Consultant (1996-1997)– Graduated in Computer Science at University of Bologna (1994)Contacts: [email protected], +39 348 2476 976
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TargetsWho will benefit
• Private corporations and industries– Investor relation office– Marketing and communication office– Public relation– Customer care department– Antifraud units– …
• Public sector– Local governments, mayors, politicians – Central governments and ministries– Local healthcare authorities– Cultural and educational institutions– Event committees– …
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ObjectivesWhy move to net clippings
• eXtrapola.com changes the very nature and use of clipping services.
Press clipping Net clipping
Covers only traditional media on paper.(newspaper, magazines, journals, …)
Covers all pure online media and most of the traditional media through their online version (paper, radio, tv, …)
Delivered by mail, fax and web (heavy formats like tiff, pdf, …)
Notified by email, accessed on the web (standard html files)
Digital access through software application like image viewers, proprietary clients, …
Access through standard email clients and web browsers.
Delivered on paper to a small group of people (top management, press office, …)
Delivered by email to any number of users.
Usually delivered only within an organization. Widespread users. (remote offices, external consultants, community’s members, …)
Often only document titles are indexed. Very basic search capabilities.
Index of the full text of documents always available. Standard and power search engines.
Keyword based.No feedback.
Topic based. Intense dialogue with the customers.
No customization. Project based on customer needs.
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Benefits and advantagesMonitoring companies
• Listen to your clients online and...– check their satisfaction– have an insight into their future expectations– discover faults and frauds– provide a better customer care service– answer their complains– ...
• Listen to the online media and...– measure the results of your communications efforts– understand the sentiment of the financial community about
your company– protect your company copyright assets– catch the online buzz before it becomes a crisis– ...
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Benefits and advantages Monitoring your market
• The quickest way to:– receive constant updates about your niche market, no
matter how narrow and vertical it is– have a global understanding of your business on a global
scale
• Highly customizable, define your:– geographical scope– languages of online sources– mix of topics
• Comprehensive and timely coverage– research and mapping of Internet resources valuable and
interesting for your business– multiple language coverage
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Benefits and advantages Monitoring your community
• Citizens or Netizens? Your community has something to say– debates and opinions in web forums, newsgroups, mailing
lists and now weblogs– news from local online publishers (newspapers, webzines,
...)– news from national and international online publishers– web sites of social associations, leagues, unions, guilds, ...
• Listen to your community– understand sentiment on specific topics like healthcare
services, traffic and environment, social issues, ...– measure the results of local governments actions – verify the online media coverage of local events– ...
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Benefits and advantages Outsourcing the complexity
Q: Can you tell the citizen’s sentiment about healtcare services in a specific county just monitoring the top 100.000 news sites? A: Definitely not! You need to discover and constantly monitor: - local newsgroups - local government web sites - local online forums - local news sites and newsletters - local health services web sites - ...
Q: Can you have interesting insights into thepackaging industry of a specific geographic area monitoring the top 100.000 news sites?
A: Definitely not! You need to discover and constantly monitor: - local news sites - online niche magazines - web sites of companies of the same sector - field experts debating in online forums - ...
Cumbersome?eXtrapola.com does all this for you!
Overwhelming? Relax! eXtrapola.comcan handle this for you!
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Detailed descriptionWeb interface (1)
The actual clip
Results of your query
from the internal
search engine
The netclipping archive
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Full text serch engine
Utilities- link to the original URL of the clip- print this clip- send this clip via email - add this clip to your browser favorites
Detailed descriptionWeb interface (2)
Browse the clips within the structured menu
Archive, the repository of previous reports
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Detailed description People and technology
• An innovative approach based on:– a team of trained netclippers – cutting edge technological tools
• eXtrapola.com is not based on:– customer provided keywords– customer built queries
skilled professional
s + cutting edge
technology =
eXtrapola.com
Peoplethe netclippers
Proprietary web based tools enable these professionals to find, evaluate and rate only information meeting the needs of the clients.
TechnologyWebObjects, Oracle, Sun, Autonomy, XML, …
Pillars and bricks of eXtrapola.com proprietary platform. In-house development guarantees quality and constant upgrades.
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Detailed description Make it permanent
• Permanent or temporary?– Most of the web pages are available
only for few days and then they disappear or move from front pages to archives.
– Mailing list messages and newsletters are often not archived on the web and available only in subscriber mailboxes.
– Messages posted on web forums and weblogs usually shift downward and then disappear when more new messages are posted.
– URLs are not enough!
• eXtrapola.com solution– Freeze clips in their original format – Store them forever in our servers
Advantages- Permanent information- Maintain “look & feel” of clips
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Detailed description Full index, full search
• Full text or just titles?– Clip titles are often non very
meaningful or related to the real content of the body text (especially for messages from forums and newsgroups).
– Working on title does not enable a deep analysis of what is being said on the Internet.
– Titles indexing is not enough!
• eXtrapola.com solution– Since all the clips are stored in our
server, they are fully indexed.– Basic and advanced search can be
performed on the whole archive of reports.
– Doing your communication analysis is a breeze!
Select- data range- source type- …
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Detailed description Endless improvements
Send us your press releases
Tell us about your priorities
Ask for technical support
Let us know about events and initiatives
you are involved in
Redefine topics, languages and frequencies
Alert of new/potential crisis
Verify your satisfaction
Propose new IT implementation
Client- Public relations- Customer care- Investor relations- Marketing- …
eXtrapola.com- Account manager- Chief netclipper- IT specialist- …
Customize graphics and layout
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Achievements Corporate clients
Accenture
Albacom
Citroen
Citibank
Ducati Motor
Ericsson
ENEL
Ferrari F1
FIAT
Findomestic
Italian Stock Exchange
Monte dei Paschi di Siena
Peugeot
Telecom Italia
Vodafone
Wind
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Achievements Public sector clients
Local governments
Turin Municipality
Province of Milan
Emilia-Romagna Region
Turin Mayor
Other
Olympic Committee Winter Games – Turin 2006
Rimini Fair
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Best practicesProvince of Milan (1)
eXtrapola.c om provide the Province of Milan with 5 weekly reports focused on core activities of the local government.
- Traffic and transportation
- Environmental services
- Cultural services
- Services for citizens and companies
- Sports and entertainment
www.provincia.milano.it
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Best practicesProvince of Milan (2)
Every week an email notification is sent to more than 1500 public servants of the 188 municipalities of the province of Milan.
Each user can access the full report with just a clic from the email message or logging in from the Province Internet/Intranet web site.
eXtrapola.com is a new and effective way to connect the centre with the whole territory of the province.
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Best practicesProvince of Milan (3)
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Resources Demo account
• Have a look at some real netclippings with our demo account.
• Just point to www.extrapola.com and enter the “Client area”
For corporate clients– email: [email protected]– password: guest
Will give you access to: Accenture, Italian Stock Exchange, Citibank, Ericsson, Ferrari F1, Peugeot, Telecom Italia, Vodafone
For public sector clients– email: [email protected]– password: guestPA
Will give you access to: Turin Municipality, Rimini Fair, Province of Milan, Emilia-Romagna Region, Olympic Committee Turin 2006
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Marco [email protected]. +39 0541 831 973Fax. + 39 0541 821 941
Internet Business News srlLegal address: Via Prampolini, 16 - 47841 Cattolica (Rimini) – Italy
Operation address: Via Torconca, 1600 - 47842 San Giovanni in M. (Rimini) – ItalyPhone +39 0541 831973 – Fax +39 0541 821941
R&D address: Via Mazzini, 38 – 48012 Bagnacavallo (Ravenna) – ItalyPhone +39 0545 936031 - Fax +39 0545 937102
Email [email protected] http://www.ibn-italy.com
Contacts