extreme networks altitude 4511 channel training 09 07 11 vs5
TRANSCRIPT
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Snap-On Wireless Access SolutionAltitude™ 4511 Access Point by Extreme Networks & Motorola
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Relevant Trends
Constantly connected
In the news
• Increasing Internet time on social networks
• Skype @ 560 million users by 08-2010
• Apple sold 19.4 million iPads in 2010
• Morgan Stanley reports 1 in 3 U.S. adults will carry a tablet in 2012
Personal and social
• Tablets with front/rear cameras
• Social media-optimized smartphones
• Huge growth in education
• New game consoles with multi-touch interfaces for network gaming
Social Networks, Video Chat
2
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
AP 44dB SNR laptop
Devices are Changing
• Trend to lower powered Wi-Fi radio transmitters
• Space-constrained antenna design
• Battery-powered, always connected
Tablets are not the Same as Laptops
AP 15dB SNR Tablet Clone
AP 25dB SNR iPad
Need
more
wireless
radio
power!
3
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Challenge
Need for powerful, consistent 802.11n wireless everywhere
• Offices, dormitories, hotels, cubicles, hospitals, barracks, libraries…
• Schools today depending on wireless and mobility
BUT, wireless is not meant for challenging sites, multiple dwelling units and high-throughput needs
• Only installs in central, overhead location
• Many attenuating (radio obstructing) structures
• High costs to purchase, design, deploy, cable, configure
• Security, including user and device control for wired and wireless access
• Growing congestion on the wired network
4
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
New Solution from Extreme Networks
Altitude™ 4511 access point
• Snap-on Set-up: Installs in minutes
• Ultra Compact ( ̴ iPhone-size)
• Powerful – 26 dBm
• Advanced Antenna Technology by Motorola
• Optional 1, 3 or 4 Fast Ethernet ports
Designed for
• Schools: classroom & dormitories
• Hospitals: 1 device for up to 10 rooms
• Hotels: significantly fewer access points
• Government: barracks, housing, offices
5
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
AP with no external ports(use included Blank)
AP with one connector(add any one of the connectors shown at left)
AP with Ethernet Module(add any one of the connectors shown at left)
Small: Modular Design
6
RJ11 (3rd party)
Keystone or Leviton
QuickPort® style
RJ-45 (3rd party)
F-connector (3rd party)
Blank (included) RJ-45 Ethernet (included)
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Installs in minutes
7
0 seconds 55 seconds 75 seconds
85 seconds 90 seconds
Cat 5 Plate Install Bracket Install Cables
Snap On Done
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Extensive Coverage
Extreme Networks® & Motorola
• Extensive Wi-Fi coverage
• Covers up to 10 Rooms
• Multiple room (26 dBm radio)
• Faster data speed at edge
Altitude™ 4511 Access Point in Hotel Room
Competitor Device in Hotel Room
Competition*
• Minimal Wi-Fi coverage
• Covers 1-2 rooms
• Single room (16 dBm radio)
• Slower data speeds at edge
*Compared similar in-class products from HP, Ruckus Wireless, Aruba and Cisco
8
4511 AP
ZF 7025
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Altitude 4511 List of Approved Countries
9
AnguillaCayman
IslandsFinland India Malta Peru Spain
Virgin Islands
(British)
Argentina China France Indonesia Martinique Philippines SwedenVirgin Islands
(US)
AustraliaChristmas
IslandsGermany Ireland Mexico Poland Switzerland
Austria Colombia Greece Italy Netherlands Portugal Taiwan
Belgium Cyprus Guadeloupe Japan New Zealand Puerto Rico Thailand
BoliviaCzech
RepublicGuam Latvia Niue Romania Turkey
Brazil Denmark Guatemala Liechtenstein Norfolk Islands Singapore UAE
Brazil El Salvador Hong Kong Lithuania
Northern
Mariana
Islands
Slovak
Republic
United
Kingdom
Bulgaria Estonia Hungary Luxembourg Norway Slovenia United States
CanadaFalkland
IslandsIceland Malaysia Panama South Korea Venezuela
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Extreme Networks & Motorola Mobile Network Solution
Altitude™ 4511 Access Point
• Compact: ( ̴ iPhone-sized)
• Powerful: 26 dBm radio/antenna
• Snap-on set-up: add Ethernet ports
• Save: Easy & Fast Wi-Fi access installs
• Integrated controller inside
• Compatible with Summit WM3XXX series controllers
10
Powerful Wi-Fi Antenna & Identity Management for the Converged Mobile Edge
Summit® X450e 24p PoE Switch
• Automated device install
• Power over Ethernet – Powers APs, VoIP phone, cameras
• Automated Identity Management –Smart access for people and devices
• Universal Port Manager – self-configures for each device
• Easy installation software scripts
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Extreme Networking Across Campus
11
Access Layer Switching
Identity management & PoE for wireless
Edge Switching
Rack & Chassis
Core & Distribution Switching
Resilient & Open
Ridgeline™
Deploy, monitor, manage
Altitude™ 4600
Plug-n-Play AP ideal for admin & academic areas
Altitude 4700
High density for large areas, lecture halls with 3G or LTE backhaul
Altitude 4511
The 4511 puts 802.11n in the dorm room at a fraction of the cost
WM Controllers
Integrate management & control with rich WLAN features
Motorola ADSP
Network Assurance Security Multivendor Management
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Up to 24 4511 APs
Cost-Effective: Small Facility
Applications
• No-disruption-wireless
• Dormitories, Hotel or Hospital Rooms, Entrance, Business center
• Zero-touch deployment and support
Extreme Networks Solution
• Fast deployment
• Self-healing, redundant wireless
• Built-in RF Controller
• Converged Edge
Internet
Router
Extreme Networks® PoE SwitchSummit® X450e-24p
Altitude™ 4511 Controller APManage 24 4511 APs
12
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Simplified: Medium Facility
Applications
• Guest/Lobby/Meeting/Back Office
• Workforce enablement
• Wireless VoIP phones
• Staff wireless mobility
Extreme Networks Solution
• Fast deployment
• Self-healing, Adaptive
• Optimized APs
• Scalable RF Controller
• Converged Edge
Internet
Router
Extreme Networks® PoE SwitchSummit X450e-24p
Summit® WM3400 ControllerUp to 72 APs from 2 controllers
Meeting Rooms
Altitude™ 4600
Thin Access Point
Lobby/
Back Office
Altitude 4700
Fat Access Point
Dorms, Offices
Altitude 4511
Snap-on
Access Point
13
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Versatile: Large Facility
Applications
• Guest/Lobby/Meeting/Back Office
• Conference/Ballrooms
• Wireless VoIP phones
• Workforce enablement
• Staff wireless mobility
• PCI compliance reporting
Extreme Networks Solution
• Self-healing, adaptive
• Advanced troubleshooting
• PCI compliance security
• Scalable wireless controllers
• Converged edge
Internet
Router
Extreme Networks® PoE SwitchSummit X450e-24p
Summit® WM3700 ControllerUp to 12,000 APs from 2 controllers
Meeting Rooms
Altitude™ 4600
Thin Access Point
Lobby/
Back Office
Altitude 4700
Fat Access Point
Dorms, Offices
Altitude 4511
Snap-on
Access Point
Motorola ADSP
Net
Mgmt, Troublesho
oting, PCI
14
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Competitive
15
Small Form Factor AP
• No true wallplate AP
• Minimal switch functionality – no simple IDM/UP equivalent
Small Form Factor AP
• Complex deployment – no simple IDM/UP equivalent
• No wallplate AP
Wallplate AP – Zoneflex 7343
• No switch portfolio
• Low RF coverage (16db) = single room
Wallplate AP – MSM 317
• 802.11b only, Low RF coverage (16db) = single room
• Minimal switch functionality – no simple IDM/UP equivalent
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Ordering Information & Pricing
• Altitude™ 4511 Access Point
• 15761 Altitude 4511 Access Point US: $599 NA MSRP
• 15762 Altitude 4511 Access Point ROW: $629 EMEA MSRP
For other regions, please refer to your regional price list
• But wait – there‟s much more…
• Is this price competitive?
• Let‟s get aggressive to take market share!
• Value of the AP increases greatly with a wired PoE switch!
• Create a “Silver Bullet” to get you into some new accounts
• Introducing the concept of a Bundle
16
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Converged Mobile Edge Bundles
Bundle One
• 6 Altitude™ 4511 APs + Summit® X450e-24p PoE switch
Bundle Two
• 12 Altitude 4511 APs + Summit X450e-24p PoE switch
Bundle Three
• 12 Altitude 4511 APs + Summit X460-48p PoE switch
Available only from:
• Sept 1–Nov 30, 2011
17
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Converged Mobile Edge Bundle
Incredible Discount
• Beats typical field discounts
Fixed Discounted List Price for the Bundle
• Distributor contract pricing
• 1 SKU per bundle
Bundles Stay Whole
Sample Value proposition
• “Get 6 802.11n APs for about the list price of a switch purchase”
• “Get 802.11n APs for ~$179 ea. with switch purchase”
18
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Converged Mobile Edge Bundle
Bundle One:
U.S. PN 20112, ROW PN 20212
• 12 qty. Altitude™ 4511 wallplate access points
• $599 unit list price, $7,188 aggregate list price
• 1 qty. Summit® X450e-24p PoE Switch
• $4,995 List Price
List price (for all solution components): $12,183
• NA List Price: $6,999
• Estimated Street Price: ~$4,995
19
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Converged Mobile Edge Bundle
Bundle Two:
U.S. PN 20106, ROW PN 20206
• 6 qty. Altitude™ 4511 wallplate access points
• $599 unit list price, $3,594 aggregate list price
• 1 qty. Summit® X450e-24p PoE Switch
• $4,995 List Price
List price (for all solution components): $8,589
• NA List Price: $4,204
• Estimated Street Price: ~$3,000
20
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Converged Mobile Edge Bundle, Summit X460
Bundle Three:
U.S. PN 20312, ROW PN 20412
• 12 qty. Altitude™ 4511 wallplateaccess points
• $599 unit list price, $7,188 aggregate list price
• 1 qty. Summit® X460-48p PoE Switch
• $7,995 List Price
List price (for all solution components): $15,183
• NA List Price: $7,999
• Estimated Street Price: ~$5,700
21
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Bundle Feature Value
Low-cost bundle price
• Featuring Altitude™ 4511 Snap-on Access Point
Automated, Zero-touch configuration
• Two-minute AP install
• Universal Port
Safe & secure mobility
• Identity Manager
• Wireless firewall
Consistent & fast performance
• SMART RF
Powerful radio and antenna
• Extensive Wi-Fi coverage (26 dBm)
Fast, easy, secure: Converged Mobile Edge
22
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Bundle Financial Value
23
CAPEX
• Lowest-cost combined feature-rich
switch & AP bundle
• Integrated controller
• No cabling costs
• Less APs required due
to RF coverage
OPEX
• Installs in minutes
• Fewer switch ports
• Intuitive switch installation
• Simple and secure management
delivers „instant-on‟ access
• Rich WLAN and wired
troubleshooting tools
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Selling Tips: Start with This
• Keep it simple
• Create drama
24
Put Altitude™ 4511 Into the Hands of the Customer:
1. Installs in minutes using in-wall cables
2. Large coverage: via special, high 26 dBm powered Motorola radio and antenna
3. Integrated controller included in the price
4. Add extra Ethernet ports – one cable serves radio and wired ports
5. Get ExtremeXOS® at the edge: IDM & UPM right into the AP!
• Proven Motorola technology (no need for extensive tests)
• Special bundle available until November 30, 2011
• They will need the switches for PoE, IDM, UPM
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Promotion Roadmap
25
August September October November December
Start Finish
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Supporting Materials Available on PartnerWeb
26
Altitude™ 4511 Marketing Materials
• Data sheet and technical specifications: available now
• Dormitory Wireless is a Snap white paper: available now
• Wireless on the Wall white paper: available now
• The Converged Mobile Edge tech brief: available now
• Video data sheet: available now
• Installation video: available now
• Dormitory Wireless is a Snap customer presentation: available now
• Altitude 4511 and Wireless Bundles Open Books Announcements: 8/31/11 & 9/6/2011
• Altitude 4511 hot sheet: available now
• Altitude 4511 evaluation guide: available 9/16/11
• Higher Education e-mail template: available 9/16/11
GO TO PARTNERWEB
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
This presentation contains forward-looking statements that involve risks and uncertainties,
including statements regarding our expectations as to products, trends and our performance.
There can be no assurances that any forward-looking statements will be achieved, and actual
results could differ materially from forecasts and estimates. For factors that may affect our
business and financial results please refer to our filings with the Securities and Exchange
Commission, including, without limitation, under the captions: “Management‟s Discussion and
Analysis of Financial Condition and Results of Operations,” and “Risk Factors,” which is on file
with the Securities and Exchange Commission (http://www.sec.gov). We undertake no obligation
to update the forward-looking information in this release.
27
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Questions?
28
Extreme Networks Confidential and Proprietary. Not to be distributed outside of Extreme Networks, Inc.
Thank you
29