extropia goals vision strategy_jan_2003
DESCRIPTION
After setting firm-wide strategy and goals in a start-up, it is useful for each department to do the same in order to ensure strategic alignment from top to bottom. Here is an example, though slightly dated, it still is a reasonably good example.TRANSCRIPT
Goals, Vision, Strategies 2003
Selena Sol | [email protected] | selenasol.com/selena | http://www.slideshare.net/selenasol
Table of Contents
1. EXTROPIA CORPORATE .......................................................................................................... 5 1.1 Mission .................................................................................................................................. 5 1.2 Measurable Goals ................................................................................................................. 5 1.3 Branding ................................................................................................................................ 5 1.4 Strategies .............................................................................................................................. 5 1.5 Strengths and Weakness ...................................................................................................... 5
2 INFRASTRUCTURE TEAM ......................................................................................................... 7 2.1 Global Team .......................................................................................................................... 7
2.1.1 Mission .......................................................................................................................... 7 2.1.2 Measurable Goals ........................................................................................................ 7 2.1.3 Branding ....................................................................................................................... 7 2.1.4 Strategies ...................................................................................................................... 7 2.1.5 Action Items ................................................................................................................... 8 2.1.6 Strengths and Weakness ............................................................................................... 8
2.2 Office Sys Sub-Team ............................................................................................................ 8 2.2.1 Mission .......................................................................................................................... 8 2.2.2 Measurable Goals ........................................................................................................ 8 2.2.3 Branding ....................................................................................................................... 8 2.2.4 Strategies ...................................................................................................................... 9 2.2.5 Action Items ................................................................................................................. 9 2.2.6 Strengths and Weakness ............................................................................................ 9
2.3 Project Support Sub-Team .................................................................................................... 9 2.3.1 Mission .......................................................................................................................... 9 2.3.2 Measurable Goals ...................................................................................................... 10 2.3.3 Branding ..................................................................................................................... 10 2.3.4 Strategies .................................................................................................................... 10 2.3.5 Action Items ............................................................................................................... 10 2.3.6 Strengths and Weakness .......................................................................................... 10
2.4 Deployment and R&D Sub-Team ........................................................................................ 11 2.4.1 Mission ........................................................................................................................ 11 2.4.2 Measurable Goals ...................................................................................................... 11 2.4.3 Branding ..................................................................................................................... 11 2.4.4 Strategies .................................................................................................................... 11 2.4.5 Action Items ............................................................................................................... 11 2.4.6 Strengths and Weakness .......................................................................................... 11
3 FINANCE TEAM......................................................................................................................... 12 3.1 Mission ................................................................................................................................ 12 3.2 Measurable Goals ............................................................................................................... 12 3.3 Branding .............................................................................................................................. 12 3.4 Strategies ............................................................................................................................ 13 3.5 Action Items ......................................................................................................................... 13 3.6 Strengths and Weakness .................................................................................................... 13
4 PRODUCT DEVELOPMENT ..................................................................................................... 14 4.1 Mission ................................................................................................................................ 14 4.2 Measurable Goals ............................................................................................................... 14 4.3 Branding .............................................................................................................................. 14 4.4 Strategies ............................................................................................................................ 14 4.5 Action Items ......................................................................................................................... 15 4.6 Strengths and Weakness .................................................................................................... 15
5. PROJECT MANAGERS ............................................................................................................ 16 5.1 Mission ................................................................................................................................ 16 5.2 Measurable Goals ............................................................................................................... 16 5.3 Branding .............................................................................................................................. 16 5.4 Strategies ............................................................................................................................ 16 5.5 Action Items ......................................................................................................................... 16 5.6 Strengths and Weakness .................................................................................................... 16
6. PROJECTS ............................................................................................................................... 18 6.1 Mission ................................................................................................................................ 18 6.2 Measurable Goals ............................................................................................................... 18 6.3 Branding .............................................................................................................................. 18 6.4 Strategies ............................................................................................................................ 18 6.5 Action Items ......................................................................................................................... 18 6.6 Strengths and Weakness .................................................................................................... 19
7. QUALITY CONTROL (QA/TESTING/SUPPORT AND MAINTENANCE) ............................... 20 7.1 Mission ................................................................................................................................ 20 7.2 Measurable Goals ............................................................................................................... 20 7.3 Branding .............................................................................................................................. 20 7.4 Strategies ............................................................................................................................ 20 7.5 Action Items ......................................................................................................................... 20 7.6 Strengths and Weakness .................................................................................................... 21
8. PROTOTYPING......................................................................................................................... 22 8.1 Mission ................................................................................................................................ 22 8.2 Measurable Goals ............................................................................................................... 22 8.3 Branding .............................................................................................................................. 22 8.4 Strategies ............................................................................................................................ 22 8.5 Action Items ......................................................................................................................... 22 8.6 Strengths and Weakness .................................................................................................... 23
9. SALES ....................................................................................................................................... 24 9.1 Mission ................................................................................................................................ 24 9.2 Measurable Goals ............................................................................................................... 24 9.3 Branding .............................................................................................................................. 24 9.4 Strategies ............................................................................................................................ 24 9.5 Action Items ......................................................................................................................... 24 9.6 Strengths and Weakness .................................................................................................... 25
10. MARKETING ........................................................................................................................... 26 10.1 Mission .............................................................................................................................. 26 10.2 Measurable Goals ............................................................................................................. 26 10.3 Branding ............................................................................................................................ 26 10.4 Strategies .......................................................................................................................... 26 10.5 Action Items ....................................................................................................................... 26 10.6 Strengths and Weakness .................................................................................................. 26
11. ADMIN ..................................................................................................................................... 28 11.1 Mission .............................................................................................................................. 28 11.2 Measurable Goals ............................................................................................................. 28 11.3 Branding ............................................................................................................................ 28 11.4 Strategies .......................................................................................................................... 28 11.5 Action Items ....................................................................................................................... 28 11.6 Strengths and Weakness .................................................................................................. 28
12. HUMAN RESOURCES ........................................................................................................... 29 12.1 Mission .............................................................................................................................. 29 12.2 Measurable Goals ............................................................................................................. 29
12.3 Branding ............................................................................................................................ 29 12.4 Strategies .......................................................................................................................... 29 12.5 Action Items ....................................................................................................................... 29 12.6 Strengths and Weakness .................................................................................................. 30 13.1 MIssion .............................................................................................................................. 31 13.2 Measurable Goals ............................................................................................................. 31 13.3 Branding ............................................................................................................................ 31 13.4 Strategies .......................................................................................................................... 31 13.5 Action Items ....................................................................................................................... 31 13.6 Strengths and Weakness .................................................................................................. 31
14. MANAGEMENT ...................................................................................................................... 32 14.1 Mission .............................................................................................................................. 32 14.2 Measurable Goals ............................................................................................................. 32 14.3 Branding ............................................................................................................................ 32 14.4 Strategies .......................................................................................................................... 32 14.5 Action Items ....................................................................................................................... 32 14.6 Strengths and Weakness .................................................................................................. 32
15. PRODUCT DEVELOPMENT MANAGEMENT ....................................................................... 33 15.1 Mission .............................................................................................................................. 33 15.2 Measurable Goals ............................................................................................................. 33 15.3 Branding ............................................................................................................................ 33 15.4 Strategies .......................................................................................................................... 33 15.5 Action Items ....................................................................................................................... 33 15.6 Strengths and Weakness .................................................................................................. 33
16. DESIGN ................................................................................................................................... 34 16.1 Mission .............................................................................................................................. 34 16.2 Measurable Goals ............................................................................................................. 34 16.3 Branding ............................................................................................................................ 34 16.4 Strategies .......................................................................................................................... 34 16.5 Action Items ....................................................................................................................... 34 16.6 Strengths and Weakness .................................................................................................. 34
17. COMMUNITY DEVELOPMENT (PERL AND JAVA ADT) ..................................................... 35 17.1 Mission .............................................................................................................................. 35 17.2 Measurable Goals ............................................................................................................. 35 17.3 Branding ............................................................................................................................ 35 17.4 Strategies .......................................................................................................................... 35 17.5 Action Items ....................................................................................................................... 35 17.6 Strengths and Weakness .................................................................................................. 36
18. BUSINESS DEVELOPMENT .................................................................................................. 37 18.1 Mission .............................................................................................................................. 37 18.2 Measurable Goals ............................................................................................................. 37 18.3 Branding ............................................................................................................................ 37 18.4 Strategies .......................................................................................................................... 37 18.5 Action Items ....................................................................................................................... 37 18.6 Strengths and Weakness .................................................................................................. 37
19. KL TEAM ................................................................................................................................. 38 19.1 Mission .............................................................................................................................. 38 19.2 Measurable Goals ............................................................................................................. 38 19.3 Branding ............................................................................................................................ 38 19.4 Strategies .......................................................................................................................... 38 19.5 Action Items ....................................................................................................................... 39 19.6 Strengths and Weakness .................................................................................................. 39
1. eXtropia Corporate 1.1 Mission We make profit now and in the future by designing and building products that are used primarily by financial institutions to provide banking services to businesses and by helping systems integration (SI) partners (sometimes internal eXtropia SI groups) to implement those products. 1.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. Jan – Jan profit after tax (PAT) of 3M SGD 2. Delivery of Version 2 of eXtropia ACE, eXtropia Trade, eXtropia CM2, and
eXtropia Treasury 3. Set up self-sustaining Malaysian operations 4. 1 new major (>1M revenue) account in Thailand, Malaysia, and Singapore 5. At least 2 new major (>1M revenue) distribution partners 6. At least 1M revenue from existing clients
1.3 Branding Our brand is defined by 4 elements:
1. Business driven technology 2. Expertise (domain, security, and technology) 3. Quality & Support 4. Support of customers and partners
1.4 Strategies There are 7 key strategies that will define the activities of eXtropia in 2003 Strategy Importance Urgency
Sense of urgency/ownership (everyone 1 1 thinks like a shareholder)
Develop sales and marketing 2 2 Projects -> Products 4 6 Develop mid-level management 5 5 Expand regionally (KL and Thailand) 6 4 Preparation for IPO 2005 7 7 Enhance Channel management 3 3 1.5 Strengths and Weakness
Strength Weakness
Breadth of products Lack of product depth
Regional diversification Too reliant on key customers
High technical prowess Not enough domain knowledge across
the company and within all required domains.
Committed staff Inexperienced mid-level management team
Good guerilla marketing Deterioration of brand and delivery
Strong operations Problems with too much micro management
Excellent track record Not enough sales channels
2 Infrastructure Team The Infrastructure team is divided into three sub-groups
Office Sys
Projects Support
Deployment/R&D 2.1 Global Team 2.1.1 Mission Create and maintain infrastructure-related services that ensure a productive and efficient environment for internal teams and clients and/or partners 2.1.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. 95% uptime office infrastructure 2. 90% uptime of project infrastructure 3. Average response time < 20 minutes 24x7
2.1.3 Branding Our brand is defined by 3 qualities:
1. Reliable and Recoverable 2. Professional 3. User friendly
2.1.4 Strategies There are 7 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Implement RFC -> Project -> SOP 6 6 methodology across the board
Complete SOPs 7 7 Implement new infrastructure services 4 1 with quality assurance Standardized deployment process across 1 3 all clients/projects To have a process/standard responding to 2 2 infrastructure-related items Define security policies 3 4 Standardized procedures/policies for 5 5 preventive maintenance
2.1.5 Action Items
Action Item Who When
Handover team management to Ray Eric and Ray Done
Identify what SOP work remains Ray April
Develop 2003 budget (poor, ok, ideal versions) Ray Done
Develop Progress Report Template Ray Done
121s Ray Done
2.1.6 Strengths and Weakness
Strength Weakness
Solid technical knowledge Still some gaps between team members’ technical skill
In most cases, a team member can stand in for another
More skilled member of the team tends not to trust the less skilled ones with certain tasks.
Brilliant team members Hard to manage!
Initiative/Proactive Too “loud” sometimes.
2.2 Office Sys Sub-Team 2.2.1 Mission Ensure that office infrastructure supports the needs of day-to-day operations including
File management
Network
Telephony
Security and virus protection
PC support
Backup/Disaster Recovery
Remote Access 2.2.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. 95% Uptime 2. Average response time < 20 minutes 24x7
2.2.3 Branding Other than the three brands defined by the global team, our brand is defined by two qualities:
1. Fast Response
2. Friendly Support 2.2.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Implement RFC -> Project -> SOP 1 1 Complete SOPs 2 2 2.2.5 Action Items
Action Item Who When
Test Disaster Recovery capability Ray June 30
Re-implement Virus Spot checking Ray Apr 30
Pager spot checks Ray Apr 30
Develop process to ensure security updates Ray July 31
Develop a report for weekly log monitoring Ray July 31
Edit outstanding SOPs (Eric has them) Ray May 31
Complete outstanding SOPS (Proxy and Caching, Web Sever, Network Monitoring)
Team Done
Format all SOPs to Rita’s format Ray May 31
Complete move to NT domains Swee Tat Apr 30
Decide if we need to switch ISPs Ray, ST, and PC Apr 30
Execute process for Network Monitoring Swee Tat Done
SOPs for Security and Preventive Measure Swee Tat and Phillipe
TBD
2.2.6 Strengths and Weakness
Strength Weakness
Solid technical knowledge Sometimes impatient with request from truly clueless users
Approachable personality Not enough SOPs in place (handover will be difficult).
Intelligent Tend to stray if not managed closely
Versatile: able to take a different role (prototype, development)
Can be undermanned sometimes due to demanding projects
Responsible—contactable during odd hours
Present in the office during odd hours too sometimes
2.3 Project Support Sub-Team 2.3.1 Mission Support the requirements of project teams in the eXtropia office or on customer sites including:
Testing
Design, Implementation, and Management of Development and Staging Environments
Deployment and Systems Integration 2.3.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. 90% Uptime 2. Average response time < 20 minutes 24x7
2.3.3 Branding Other than the three brands defined by the global team, our brand is defined by one quality:
1. Expertise 2.3.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Build Support for 3rd party SI Teams 1 1 Complete SOPs 2 2 2.3.5 Action Items
Action Item Who When
Implement easy to use solution for external access to internal file system
Philippe Apr 30
Identify points for strong Infrastructure support and develop SOPs accordingly
Infra June
Work on Support Plan for 3rd Party SI Teams Ray, Infra, Eric and/or Dave
May
2.3.6 Strengths and Weakness
Strength Weakness
Have genuine care in making things better
Still relatively disorganized—need some procedures and plans in place.
Helpful to developers Have nothing in place currently for 3rd party SI teams.
Able to provide input not only from infra perspective, but also development perspective.
Messy project environment since it’s in the same machine as everything else.
2.4 Deployment and R&D Sub-Team 2.4.1 Mission Identify, design, and build infrastructure tools and components that 1) support products, 2) support deployment, or 3) can be sold as products as well as develop and manage deployment standards and procedures to ensure that the Project Support Team is as efficient as it can be. 2.4.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
Successful deployment, not more than 10% lateness in deployment phase.
Rapid deployment features for all eXtropia products. 2.4.3 Branding Other than the three brands defined by the global team, our brand is defined by two qualities:
1. Leading-edge 2. Ease of use
2.4.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Define Business Plan 1 1 Complete SOPs 2 2 2.4.5 Action Items
Action Item Who When
Deployment process standardization Phillipe May 31
Come up with testing environment testing Phillipe Apr 30
2.4.6 Strengths and Weakness
Strength Weakness
Proactive Loud, may not be very tactful sometimes.
Striving for technical excellence May not suggest the most practical solution at times.
Will be pulled in at times to do office system tasks and other things.
3 Finance Team 3.1 Mission Ensure that business units are provided with accurate, timely, and appropriate financial services and information. Specifically, we:
1. Structure and manage a day-to-day bookkeeping system to a point where the input of errors is minimized, while ensuring optimal check and balances.
2. Identify and implement financial strategies to maximize use of working capital and cash flow.
3. Set up time and cost effective means to gather information and data needed for business analysis and decision-making.
4. Provide an intelligent and appropriate analysis of the data in clearly written reports for:
a) The management team on a weekly basis that enhances their ability to make decisions, to define strategy, and manage operations.
b) The board on a quarterly basis to allow it to analyze return on investment and forecast future growth
3.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1) Accountant takes over the accounting process: which includes monitoring billings and receivables, and updating the accounts.
2) Regular on time reports sent to group CFO weekly, and weekly financial progress report submitted which is clear, accurate and up to date.
3) Measures to allow cost analysis to be implemented, and results used for proposal writing, and price setting for future products.
4) Finance dept moves away from mere book keeping, and suggests strategies for long-term planning.
5) Planning for 2003/4 – cash flow and budget projections to be in place for planning and strategy.
3.3 Branding Our brand is defined by four qualities:
1. Accuracy of data – financial data is only useful if relied upon. To be reliable it must be accurate consistently.
2. Timeliness of reporting – financial data and analysis only has relevance if it is delivered in time for the right action to be taken in time.
3. Usefulness and depth of analysis – financial analysis needs to be more right than not, and really essential to daily operations as well as projections.
4. Appropriateness of action taken following analysis and decisions made – the numbers must have meaning, and actions taken must be proportional to what they say.
3.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Redefine roles – not just numbers crunching 1 4 Evolve from cash mgmt to cash budgeting 5 5 Adopt professional standards for IPO 2 1 Set up processes to analyze cost of sales 3 2 Set up means to gather info for reports 4 3 3.5 Action Items
Action Item Who When
Define Board report templates Accountant and Hsien Mar 01
Investigate grant opportunities Accountant Mar 15
Teach Budgeting workshop for mgrs Hsien and Accountant Jan 15
Develop cost analysis system Accountant Mar 15
Develop profit analysis system Accountant Mar 15
3.6 Strengths and Weakness
Strength Weakness
Good practical set of accounts – closely matches operational needs
Limited understanding of accounting concepts, reporting is difficult
Detailed spreadsheets, good records Data not easy to use for planning
Cash closely managed Cash flow unpredictable
Simple system Lacks info for analysis
4 Product Development 4.1 Mission Identify, design, and build products that can be 1) sold through eXtropia sales and marketing channels, 2) implemented by our SI partners (including internal), 3) satisfies the requirements of marketing and sales, and 4) that applies relevant business and technology innovation based on unbiased research. 4.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. Delivery of products on time and on budget, based on proper software development process.
2. Software Development Process in place, tailored for Product. 4.3 Branding Our global brand is defined by 5 qualities:
1. Innovative from a business perspective (not techies) – value add 2. Secure and Bug Free 3. On time, on budget, high quality 4. Works closely with ALL departments 5. Easy-to-use Products (customers and Bank IT) – User-oriented
4.4 Strategies There are 8 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Define and implement Product Dev 1 6 Process
Complete Host Emulator 4 2 Complete ACE V2 3 1 Complete CM2 V2 5 3 Complete Trade Finance V2 6 4 Complete Fees Module 7 5 Complete ACE V3 8 7 MS Integration BSSO->ACE Sample App Fully customized drop downs Consistent research on market, industry 2 8 and technology
4.5 Action Items
Action Item Who When
Meeting to define a Product Development process (RFC to be produced)
eXtropia developers (led by Cassandra)
Jan 15th
Define research methodology and process (RFC to be produced)
eXtropia developers (led by Stephan)
Feb 11th
Define job scopes for Product developers Ray TBD
4.6 Strengths and Weakness
Strength Weakness
Solid technical knowledge. The less senior members of the team are still too technology-oriented.
Have the luxury of following a more proper software development process.
Some of the decision will be dictated by business—may not always be ideal for products.
The senior member of the team is a technical guru with very strong domain/business knowledge.
The senior member of the team is separated from the team geographically.
5. Project Managers 5.1 Mission Deliver solutions on-time, on-budget, to the specifications, and to the quality standards defined by our corporate brand. In addition, provide CRM to keep customers happy and to develop follow-on sales that can be handed over to sales to follow up. 5.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 5.3 Branding Our global brand is defined by three qualities:
1. On-time, on-budget, on-quality 2. We are not tech consultant, but business consultants. 3. Better than the specs
5.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Rebuild the team 1 1 Enhance project direction 2 2 5.5 Action Items
Action Item Who When
Recruit senior project manager in KL Chin Wan Mar 31
Identify other members of KL team to help with PM work
Chin Wan Jan 31
Work out weekly agenda for project meeting
Ching & Chin Wan Jan 20
Start weekly project meeting Chin Wan Jan 20
Improve KL team business knowledge – possible KL Book Club
Chin Wan Feb 14
5.6 Strengths and Weakness
Strength Weakness
Integrity - Customer believes what our PMs say when issues occur and that we do things in their best interest as we see them
Lack of sense of urgency, control necessary to deliver on time
Technical capability – customer Lack of business knowledge other than
respects our PMS when they speak up
direct projects worked upon
Relationship management – customer feels comfortable communicating with our PMs
Lack of consistent on-going project analysis (risks, dependencies etc.)
Lack of sales acumen (tactical and strategic sales experience)
6. Projects 6.1 Mission Deliver solutions on-time, on-budget, to the specifications, and to the quality standards defined by our corporate brand. 6.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. The average delay in project delivery is not more than 10%. 2. Software Development Process in place, tailored for Product.
6.3 Branding Our global brand is defined by two qualities:
1. On-time 2. We are not tech consultant, but business consultants.
6.4 Strategies There are 4 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Define and implement Software Dev 1 2 Process
Technical Skill Improvement 2 1 Improve Collective Ownership & 3 3 Knowledge Transfer Process Improve Business Knowledge 4 4 6.5 Action Items
Action Item Who When
Define job descriptions for all levels of developers
Ray Jan 21
Define Software Development Process Ray Finalize in February
Finalize ADT vrs Struts Ray Done. Roadmap coming next week.
Cross Train developers Ray Ongoing
Business Training Book Club and more to come
Ongoing
6.6 Strengths and Weakness
Strength Weakness
All team members in one location Doesn’t currently have a senior team member like Product Development Team has.
Overall solid technical skill Some members are relatively junior
Strong team spirit Too much handholding by senior member at times.
Still too technology-oriented.
7. Quality Control (QA/Testing/Support and Maintenance) 7.1 Mission Ensure that products meet the expectations of clients in terms of bugs/bug management, performance, ease-of-use, and functionality. Continuously improve and strive for premium standard on both project and product deliveries. 7.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. The number of bugs found in the UAT for projects (after internal testing) 2. The number of bugs reported for the products after its release
7.3 Branding Our global brand is defined by four qualities:
1. Timely and accurate 2. Positive, friendly, and professional 3. Meticulous 4. High quality assurance
7.4 Strategies There are 3 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Define a QA process and procedures 1 1 Improve testing skills by building technical 2 2 knowledge Constant participation of QA team during 3 3 And product development process 7.5 Action Items
Action Item Who When
Meeting to define QA process and procedures (ie SOPs)
EXtropia developers (led by JC)
Jan 28th
RFC: QA SOPs JC Feb 4th
Acquire technical knowledge from Infrastructure team
JC and Philippe Feb 18th
Attend relevant technical courses to improve testing skills
JC TBD
QA milestones for each project and product development
JC and developers TBD
Constant testing and feedback on all software development in progress
JC and developers TBD
Deliveries of test plans for each project and product
JC TBD
7.6 Strengths and Weakness
Strength Weakness
Meticulous May be to “stiff” in certain situation
Has the drive to improve the situation Potentially undermanned
Currently no procedures in place.
8. Prototyping 8.1 Mission Primarily, to provide HTMLized user interfaces and demos with embedded workflow according to specifications defined by product development, marketing, and sales; and secondarily, to provide timely graphical and HTML support to developers on ongoing and new projects. 8.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. Come up with look & feel concept boards for new project within 7 working days
2. Interfaces and workflows which require not more than 2 click-throughs 3. Slice and dice a HTML template within 8 hours 4. Produce simple, yet pleasing Flash designs within 1 day 5. (Barb to) Spend no more than 15 minutes on editing Jason’s written work 6. Able to implement one Javascript in a HTML page within 2 hours
8.3 Branding Our global brand is defined by 5 qualities:
1. Banking (product specific) domain knowledge 2. Innovative business solutions 3. User-friendly workflows and interfaces (for users and administrators) 4. Comprehensive demos that “look and behave like real” 5. Fast, clean, accurate work and on-time delivery
8.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Improve design skills for user interfaces 1 3 Improve domain knowledge 2 2 Expand network of banking experts from 3 1 whom knowledge can be gained Improve Javascript skills 4 4 Improve graphics software application 5 5 8.5 Action Items
Action Item Who When
Talk to Ching and other people about behind-the-scenes bank processing and approval processes for various facilities once a fortnight (1 hour sessions)
Barb/Jason Jan 07 – Dec 31
Dissect, study and test Javascripts Barb/Jason Jan 01 –
once a week (1 hour sessions, every Friday)
Dec 31
Barb to help Jason improve English skills by giving and assessing reading and comprehension assignments (1 hour sessions, once a month)
Barb/Jason Jan 01 – Dec 31
Improve proficiency in Flash (self-study, Barb June 30
Study books on website graphic design (self-study, quarterly presentations with peer ratings) quarterly presentations with peer ratings)
Improve proficiency in PhotoShop (self-study quarterly presentations with peer ratings)
Jason June 30
Learn Flash basics(self-study quarterly presentations with peer ratings)
Jason August 1
8.6 Strengths and Weakness
Strength Weakness
Fast, clean coding Javascript
Solid HTML coding skills Flash
Good communication skills (Barb) Poor communication skills (Jason)
9. Sales 9.1 Mission Close deals that 1) generate high profit margins and 2) support marketing and business goals. 9.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. Jan – Jan profit after tax (PAT) of 3M SGD 2. 1 new major (>1M revenue) account in Thailand, Malaysia, and Singapore 3. At least 2 new major (>1M revenue) distribution partners
4. At least 1M revenue from existing clients 9.3 Branding Our brand is defined by five qualities:
1. Listens to customer 2. Awareness of eXtropia’s internal concerns – product readiness,
resourcing, legal responsibilities, capabilities and profitability. 3. Domain and technology expertise 4. Flexibility 5. Honesty
9.4 Strategies There are 4 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Make reporting a priority 1 1 Develop Sales Collateral (guides, demos) 1 1 Build a team and get them out there 1 1 Get pipeline to 20 Million 1 1 9.5 Action Items
Action Item Who When
Define 2003 Sales Budget Eric Feb 15
Complete Security Whitepaper Dave Apr 01
Genericize Kok Wei’s S&M docs Dave Apr 01
Develop Deployment Guide Dave Apr 01
API docs for 3rd parties Dave Apr 01
Hire senior sales babe Eric Mar 01
3 Qualified leads in Bangkok Eric Apr 15
Update Sales Brochures Dave Mar 01
Update Sales Guide/SOP Dave Mar 15
9.6 Strengths and Weakness
Strength Weakness
High calibre team Not enough sales tech support
Support from upper management Too few sales people
Good existing channels and brand
10. Marketing 10.1 Mission Create the right setting for the sales team to sell their products. To work with Product Development to identify products people will pay money for. Provide market intelligence to other groups. 10.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. Develop one new media relationship in Bangkok or targeted city 2. Get WebWare published in Bangkok 3. Jointly organize two events with channel partners or clients 4. Develop one new relationship with an IT group (like LUGS) in Bangkok 5. Develop better relationship with The Asian Banker journal or equivalent;
either get published or co-organize an event. 10.3 Branding Our global brand is defined by four qualities:
1. Ubiquity 2. Street smarts 3. Technology smarts 4. Cool
10.4 Strategies The following key strategy will define the activities of the team in 2003 Strategy Importance Urgency
Improve Reporting 1 1 10.5 Action Items
Action Item Who When
Exchange with PK Deal Li Yuen Jan 01
Define 2003 Marketing Budget Li Yuen Jan 15
Update Marketing Plan for 2003 Eric, LY, and Dave Mar 15
Get WebWare into Bangkok Press Li Yuen Mar 15
Quarterly brainstorming meetings Dave
Improve market intelligence
Build external relationships
10.6 Strengths and Weakness
Strength Weakness
Guerilla marketing Relationship with main newspapers
and business newspapers in Singapore, KL, Bangkok, Jakarta and the rest of Asia
Relationship with Computer publications in Singapore & KL
Relationship with Computer publications in Bangkok, Jakarta and other countries that eXtropia may be venturing into
Relationship with Singapore event organizers
Relationship with banks and banking related publications
Relationship with bookshops in Singapore and KL
Banking domain knowledge
Relationship with IT groups in Singapore and KL
Market intelligence
Relationship with event organizers, bookshops and IT groups in Bangkok and Jakarta etc
Strong brand awareness Imprecise positioning
Good marketing skill sets Defocused by extradepartmental tasks
11. Admin 11.1 Mission Keep the company running as smoothly, as efficiently, as securely and as economically as possible. 11.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1) Creating/updating simple spreadsheets that can be viewed easily and capable of being updated and changed easily.
2) Weekly submission of status updates for HR and Admin progress report. 3) Monthly submission of office budget
11.3 Branding Our global brand is defined by 5 qualities:
1. Efficient – we save time, money and resources 2. Easy to use (simple to update, and manage) 3. Consistent 4. Professional 5. Smart action, not dumbly following rules.
11.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Define roles and goals for team 1 1 Streamline processes 2 2 Clarify lines of reporting and authorization 3 3 Create pro-active and intelligent mind-set 4 4 Increase feedback and reporting 5 5 11.5 Action Items
Action Item Who When
Write job descriptions and define goals Hsien Jan 15
Define line of authority Hsien Jan 10
Plan monthly budget for supplies Linn Jan 3
Monthly admin meeting Rita First Monday
11.6 Strengths and Weakness
Strength Weakness
Clearly defined rules and procedures Not all procedures efficient
Good record keeping Spreadsheets hard to change, update
Dedicated, hardworking team Need more initiative and thinking
12. Human Resources 12.1 Mission Provide company with the best people possible within the budget and keep them happy, motivated and improving through good policies and management. 12.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. A fair and consistent performance appraisal method implemented to monitor / chart staff performance by end March.
2. Select deserving employees through performance appraisals for year end rewards
3. Maintain happy, stable workforce with minimal conflicts. Organize 4 staff activities this year (one per quarter), low on cost, high on fun, to increase staff interaction and togetherness.
4. Harmony between management and staff 12.3 Branding Our brand is defined by 4 qualities:
1. Consistent and fair 2. Receptive to feedback 3. Cost-aware but not cost-obsessed 4. Pro-active in making change
12.4 Strategies There are 4 key strategies that will define the activities of the team in 2003: Set quality standards that is clear, quantifiable and agreed by all. Annually (and periodically when needed) define job descriptions and goals for all staff. Recognize training and growth needs of people, and find ways to meet these needs, or plan for them. Draft contracts as well as establish policies and practices that will maximize mutual benefit and minimize potential conflict Strategy Importance Urgency
Improve Reporting 1 1 Set Quality Standards 1 1 Performance Appraisal 2 2 Training and growth 4 4 Contracts and policies 3 3 12.5 Action Items
Action Item Who When
Set up Appraisal system Ching Mar 31
Update Handbook Hsien Done
Job descriptions Hsien Apr 30
Training and Coaching Hsien & Ching Ongoing
12.6 Strengths and Weakness
Strength Weakness
Young company with young team that allows flexibility in implementing new approach towards HR policies
Appraisal system is not formalized or structured yet.
Dynamic team of staff who can cross pollinate skills
Biggest team of employees (developers) may resist effort to measure/quantify performance
Due to small size of company, inevitable change in roles of staff leads to blurring of job description.
Small training budget for external courses
13. Legal 13.1 MIssion To give input to decisions or actions, which will have legal consequences in a way that will reduce liability, yet recognize that there will be commercial realities. 13.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1) Set up of new template contracts 2) Registration of trademarks and patents 3) Inform and propagate legal procedures
13.3 Branding Our brand is defined by 4 qualities:
1. Correct and up to date 2. Appropriate, and in proportion 3. Cost conscious 4. Business aware
13.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Protect eXtropia’s key assets 1 1 Review eXtropia’s exposure 2 2 13.5 Action Items
Action Item Who When
Budget for IP protection Hsien Feb 28
New contracts for proposals, employees Hsien ASAP
13.6 Strengths and Weakness
Strength Weakness
Strong business sense Few legal resources
Contracts closely tailored to business needs
Lack of budget
Fast response (relatively speaking) Diffused attention as legal also does other stuff
14. Management 14.1 Mission We help keep the department we manage on the same course as driven by senior management and board. In doing so, we also look out for our teams, to ensure that they are aware of what they are supposed to do, the standards expected and also to look to their needs and concerns. 14.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1) Weekly reports on progress 2) Suggest at least three strategies for building teamwork 3) Implementing them 4) Reporting on effect of strategies
14.3 Branding Our global brand is defined by 3 qualities:
1.maturity 2.responsiveness 3.accountability
14.4 Strategies There are 3 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Improve Reporting 2 2 Develop ways to build teamwork 1 1 Develop ways to create rapport 3 3 14.5 Action Items
Action Item Who When
Weekly reports Each manager Fridays
Thinking of three teamwork strategies Each manager Feb 28
Implementing the strategies Each manager By Mar 31
Assessing effect of strategies Each manager By Apr 30
Reports on the strategies Each manager By May 31
Plans for the second half of 2003 Each manager By June 30
14.6 Strengths and Weakness
Strength Weakness
Motivated, skilled, energetic Inexperienced and/or lack maturity
15. Product Development Management 15.1 Mission Deliver products on-time, on-budget, to the specifications, and to the quality standards defined by our corporate brand. 15.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. No more than 10% timeline slip 2. Delivery of V2 of ACE, CM2, Trade, Treasury 3. SOP in place
15.3 Branding Our global brand is defined by 3 qualities:
1. On-time, on-budget, on quality 2. We are not tech consultants, but business consultants 3. Better than the specs
15.4 Strategies There are 2 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Define SOPs 1 2 Develop more 3rd party friendly installers 2 1 15.5 Action Items
Action Item Who When
Recruit Product Development Manager Gunther / Ray Apr 15
15.6 Strengths and Weakness
Strength Weakness
Self Managing Team No Product Development Manager
16. Design 16.1 Mission To produce appealing and intuitive user interfaces and attractive and professional sales and branding material, including website and sales collateral, consistent with our positioning and brand strategy. 16.2 Measurable Goals Success in 2003 will be measured according to the following criteria: 1. Creating and updating UIs on schedule
2. Creating and maintaining attractive, professional, and brand building marketing materials on schedule.
16.3 Branding Our global brand is defined by 4 qualities:
1.Stylish 2.Professional 3.Usable 4.Clear and clean
16.4 Strategies There are X key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
X 1 1 16.5 Action Items
Action Item Who When
16.6 Strengths and Weakness
Strength Weakness
17. Community Development (Perl and Java ADT) 17.1 Mission Maintain extropia’s ADT strong presence in the Open Source Community by supporting its members and actively interacting with them. Increase the value of extropia’s Open Source Community by helping its members to contribute back to the ADT. 17.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1.Acknowledging members’ questions and comments on the mailing lists and BBS under 24 hours. 2.Resolve members’ questions and comments on the mailing lists and BBS under a week. 3.Release new versions of the ADT and applications (Perl/Java) at least quarterly. 4.Reimplementation of the open source website.
17.3 Branding Our global brand is defined by 3 qualities:
1) Ease of use 2) High quality support 3) Customizability
17.4 Strategies There are 3 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Allocate fixed time for BBS/Mailing list processing 1 2 Use an issue tracking system to handle Questions/requests 2 1 Allocate fixed time for ADT improvements 3 3 17.5 Action Items
Action Item Who When
Spend x hours/week processing Perl BBS/Mailing list
Philippe/Jason Ongoing
Spend x hours/week processing Java BBS/Mailing-list
Ray/ST Lim Ongoing
Install and use an issue tracking system on www.extropia.com
Philippe/ ST Lim End February
Reimplementation of the open source website
Philippe/ ST Lim End March
- search engine
- web CVS Philippe/ ST Lim End March
- mailing list archives Philippe/ ST Lim End March
- self updating static site Philippe/ ST Lim End March
- fully working demo (Java & Perl) Philippe/ ST Lim End March
- self updating demos Philippe/ ST Lim End April
17.6 Strengths and Weakness
Strength Weakness
Large user base Not enough ADT specialists
Community of developers helping ADT development
Not enough internal resources allocated in helping / guiding them
Many demos and free applications are available
They are difficult to keep updated and support.
The website has a great deal of useful resources
The website is not easy to navigate & search, and has many broken links (388) and outdated information
18. Business Development 18.1 Mission To develop strong corporate alliances in order to improve our lead generation and number of cooperative projects while offering customers more complete solutions. To gain entry into new markets and segments. 18.2 Measurable Goals Success in 2003 will be measured according to the following criteria: Identify and partner with two major companies who have a key presence in each of our key markets (Singapore, Malaysia, Thailand, Indonesia) and segments (upper tier SE Asia Commercial Banking). 18.3 Branding Our global brand is defined by 4 qualities:
1.We provide solid targeted technology 2.We have a proven track record and success stories 3.We are cooperative and responsive 4.We do not undercut or compete with partners
18.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Improve Reporting 1 1 Recruit biz devt person Improve our technology to better support Partners Develop partner training program Develop partnering document template 18.5 Action Items
Action Item Who When
18.6 Strengths and Weakness
Strength Weakness
Good network of contacts Lack of resources
19. KL Team
19.1 Mission To provide support and development to all eXtropia clients located in Malaysia. Support will include existing applications, infrastructure and consultation. The KL team would also provide on-site immediate support for clients. Besides supporting clients, the KL team will also provide support to internal clients, i.e. sales and technical team from Singapore. Supporting of internal clients will include:
Provide support for telecommunication (Internet and telephony) when in Kuala Lumpur
Provide support for travel arrangements to Malaysia (nationwide)
Getting insider information about clients for sales team
Provide point of contact for Singapore technical team during S&M, i.e. gathering logs, screen shots, etc.
19.2 Measurable Goals Success in 2003 will be measured according to the following criteria:
1. Not more than 2 official written complaints from clients both internal and external
2. Deliver projects on time and on budget 3. 95% uptime for all client applications developed by eXtropia
19.3 Branding Our global brand is defined by 3 qualities:
1. Professional 2. Effective and efficient support to both internal and external clients 3. On time on budget on all projects
19.4 Strategies There are 5 key strategies that will define the activities of the team in 2003 Strategy Importance Urgency
Create self sustaining operations and cash flow 1 2 Build a technical team capable of doing SI and development work for eXtropia Singapore 2 1 Build a sales team to do sales on other verticals 3 3 Create a KL brand using eXtropia’s branding strategy 4 4
19.5 Action Items
Action Item Who When
Write business plan for year 2003 Chin Wan 31 March
Apply for grant for R&D in KL Chin Wan, Hsien & LY
31 March
Hire 2 developers for KL team Ian Clark 30 June
Find out more about setting up an office in KL
Chin Wan & Kok Wei
28 February
Setup infrastructure for KL team Kok Wei 31 March
19.6 Strengths and Weakness
Strength Weakness
Strong teamwork Lack of support from top management
Quick response Too reliant/dependent on BCB
Strong technical team Punctuality to office
Flexible Poor client management
Dedication