Dizzyingly ImpressiveEcommerce Statistics

On li n eShoppi ng

Stats

Scope Depth

53%Of U.S. purchasedsomething online lastyear.

Will buy something online this year.56%

Of shoppers will use their mobilephone to make purchases this year.

15% 40%Increase in online sales projected over

the next two years.

$1,73 8Average amount consumer will spend

online annually by 2016.

Average amount consumerspends online annually.

$1,207

Di d youknow?

RightNow by 2016

Ecommerce GrowthOnline holiday saleshave increased by over40% from 2008 to 2012.

They've increased from$27.9 billion (2008) to$42.3 billion by 2012.

The numbers today couldvery well exceed $50billion per year.

Online shoppers in theUnited States will spend$327 billion in 2016.

E-retail will account for9% of total retail sales,up from 7% in 2012.

Compound annualgrowth rate of 10.1%over next five years.

fACT#1 Fact# 3

Apparel sales lead thepack, and will account for16.4% of all ecommerce

sales by 2016.

Fact #2

Tablet and smartphoneusers spend an averageof $329 per order when

on tablets and $250 when

Over 66% of yourcustomers want low-costor free shipping and easy

returns or they will notmake a purchase.

A ppa rel Sa lesSoa ring

Mobile USersA re Big

SPenders

CustomersWa nt

LOw-CostSh ipping

on tablets and $250 whenon phones.

Sources:

Sh ip Sma rtEr; Not Ha rder

Forrester Research; InternetRetailer; North AmericanTechnographics Retail OnlineSurvey; Wall Street Journal

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