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Integrating HubSpot & Magento: 43% Increase in Revenue Year-Over-Year

Let me tell you a story about how one very special ecommerce retailer obtained a 43% increase in revenue year-over-year by integrating HubSpot and Magento.1

This story begins with two superheroes: HubSpot and Magento. HubSpot and Magento are know across the land astwo very powerful platforms on their own. Some consider them the best of the inbound marketing and ecommerceworlds, respectively. Do you know what happens when the two platform powerhouses combine forces?

The Challenge.Once upon a time, an online retailer of homebrewing kits began using HubSpot with the goal of increasing onlinetraffic and revenue. However, the retailer's outdated eCommerce site was not integrated with its marketing platform,forcing it to perform painstaking manual imports of its customer data. With a database of over 350,000 contacts, thisunautomated process costed the retailer time and peace of mind. While the company attempted to nurture itscustomers using a robust suite of tools, its greatest challenge became acquiring the data needed for targetedmarketing. This archaic system required the innovation that only an integration could provide.

The EYEMAGINE team, creators of HubSpot's official Magento integration, migrated the retailer to the Magentoplatform, revitalized the brand's online store with a responsive design, and implemented an end-to-end inboundcommerce strategy. As a result of EYEMAGINE's innovation, the retailer's online sales grew 43% year-over-year in 5months, a record for the company.

Traffic. Engaging content and promotions were produced to increase site traffic through the use of social media, bloggingand email marketing.

Contacts.Contacts were generated by housing product instructions, informative content and exclusive giveaways behindlanding pages.

Customers. Targeted email marketing became possible for contact nurturing, ecommerce reorder email automation andabandoned cart recovery.

The following is the 10th and last email in a buyer persona nurturing email sequence. It is expected that the lastemail in a series would get the lowest engagement. However, our team was able to produce targeted emails thatsurpass industry standards.

The following is the result of a reorder and abandoned cart email sequence that were only live for a week. Bothcampaigns surpassed the ecommerce industry standard for open and click rates.

The online retailer's previous email strategy was unsegmented, unfocused and unflattering. EYEMAGINE producedemail marketing campaigns that consisted of:

Segmented Lists

Targeted Campaigns

Clean Layout

Clear Offer

Strong CTAs

Additionally, "Smart Content" was used to send contacts an email based on their prefences.

Want to learn more about the integration? Check out this infographic: