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EYSC 2.0 Taking it to the Next Level Presented To: EYSC Executive Team Presented by: Daniel G. Mikael March 12, 2015 Slide 2 Organizational Timeline February 14, 2011 Launching of EYSC Facebook Group June 18, 2011 EYSC formally formed as an organization September 1, 2011 EYSC Our Vision for Swift Victory published February 25, 2012 EYC-EYSC Merger May 25-27, 2012 Eritrean Youth Conference in Washington, DC February 2, 2013 EYSC Radio Launched Aug 30 Sep 1, 2013 Bologna 2013 Conference, Bologna Forum formed November 6, 2013 EMDHR EYSC Memorandum of Understanding Aug 29 Sept 1, 2014 Bologna 2014 Conference, Bologna Forum expanded Slide 3 Current Political Environment Post Arab Spring World Rise of Political and Ethnic Extremism in the World Rise of Sectarian Politics in Eritrean Diaspora More Fragmented, Weaker Opposition Stronger PFDJ, Giving Slight Signs of Reform Harsh Economic Conditions in Eritrea Ethiopian Solutions for Eritrea Slide 4 What is the Solution Then? A Viable Alternative to PFDJ One that Safeguards Eritrean Unity and Territorial Integrity A Movement Based on Nationalism and Pride Commitment to Effective Non-Violent Means Commitment to Eritreans Solutions to Eritrean Problems Slide 5 Where Does EYSC Fit? A Voice of the New Generation A Voice of Democracy and Inclusiveness Vanguard of Eritrean Solutions Creative Mobilization Campaigns Catalyst of Change from Inside Coordinator of the Alternative to PFDJ Camp Slide 6 Whats Missing? Differentiation from the Rest Public Engagement Membership in Action Slide 7 How Do We Get There? Product Process People Slide 8 How Do We Get There? Product Process People Unique Idea Recruitment to Action People Who Can Influence People Slide 9 Assets Slide 10 Improving Our Process Process Recruitment to Action Slide 11 Improving Our Process Slide 12 Beyond the City of Bologna Slide 13 Action List to Improve Process Board position for Director of Communication Formally structure EYSC-West Coast, EYSC-East Coast, EYSC-Europe Tighten friendship among EYSC, EMC, EMDHR, EPDP, Medrek, Cidrie 2 Days, 2 Weeks, 2 Months Plan - Contact New Members within 2 Days - Give them Something to Do within 2 Weeks - Follow Up to Make Sure Everything is Ok Within 2 Months Slide 14 Improving Our Product Our Product is Our Vision Our Goal is to Sell it to prospects We Must Choose Our Audience Unique Selling Points (USPs) Eritrean Solutions Non-Violent Means Nationalism Reconciliation Slide 15 Action List to Improving Our Product Publish a Shorter-Version of Our Vision Write Articles, Editorial, Interviews on Non-Violent Means and Actionable Task List for the Public Bring Back the Glory of the ELF/EPLF on Anniversary Occasions Turn Eritrea 20/20 into a Project of Mass Vision and ask for Contributions Slide 16 Improving Our People We Want to Attract People Who Share the Same Vision People Who Can Bring their Own Ideas Without Compromising the Vision Independent Thinkers! Let the Process Work for Us Slide 17 Action List for Improving Our People Goal to Recruit 30 New Members in 30 Days Board Position for Membership Director Recruit 10 Writers (5 Tigrina, 5 English) Collect $10/mth Membership Fee Encourage Members to Form Mahber 7 Teams Slide 18 Yes, We Can Do This! A Voice of the New Generation A Voice of Democracy and Inclusiveness Vanguard of Eritrean Solutions Creative Mobilization Campaigns Catalyst of Change from Inside Coordinator of the Alternative to PFDJ Camp Slide 19 Follow Up Other Ideas? EYSC Board Update EYSC Members Update Bologna Forum Update