fa102a presentation-102815
TRANSCRIPT
![Page 1: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/1.jpg)
Research, Product Proposal and Brand Development
Keisuke Murata FA102a
![Page 2: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/2.jpg)
Cellphones that can see through walls and detect cancer
http://www.kurzweilai.net/cellphones-that-can-see-through-walls-and-detect-cancer
Assignment 01 / Research
![Page 3: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/3.jpg)
What makes this design a breakthrough is that it miniaturizes the imager, eliminating the need for a bulky, expensive lens system http://www.kurzweilai.net/images/Terahertz-O-Pic-3.jpgn
Assignment 01 / Research
![Page 4: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/4.jpg)
“It could also be used for detecting cancer tumors, diagnosing disease through breath analysis, and monitoring air toxicity”- Dr. Kenneth O https://www.flickr.com/photos/cathyscola/8625955850/in/set-72157627782719581/
Assignment 01 / Research
![Page 5: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/5.jpg)
a PET scan typically costs an average of about $4,900 for a PET scan of the whole bodyhttp://health.costhelper.com/pet-scans.html
“This is a very expensive picture to take.”
Assignment 01 / Research
![Page 6: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/6.jpg)
Hospital surveillance cameras with cancer detectors- cost + time efficiency
- reduced radiation risks
- anticipate possible health issues
Assignment 01 / Future Product
![Page 7: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/7.jpg)
User Persona A[Daniel “Dr. Sexy” Rodriguez, 32 / Compassionate Doctor]
Assignment 02 / User Persona Research
Frustrations- Lack of time/cost efficient scanning equipment- Emotional stress from late stage cancer patients- Inefficient allocation of hospital resourcesGoals- Detecting early stages of cancer more effectively resulting in happier patients- Cost efficient scanning equipments allowing efficient hospital allocations- Have safe and noninvasive imaging techniques without radiation exposure
![Page 8: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/8.jpg)
Assignment 02 / User Persona Research
User Persona B[Stephanie Bellin, 39 / Busy Homemaker]
Frustrations- Worried of having genetic disposition of cancer- Doesn't have financial resources to pay for diagnostic scans- Fears radiation exposure from scanning technologyGoals- Check for early stages of cancer- Pay less for diagnostic scans- Wishes for a noninvasive imaging technique without radiation
![Page 9: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/9.jpg)
Assignment 02 / User Persona Diagram
![Page 10: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/10.jpg)
Assignment 02 / Creative Persona Portrait
![Page 11: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/11.jpg)
Assignment 03 / Branding
Source for Brand Character Words
P!NK
![Page 12: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/12.jpg)
Assignment 03 / Branding
Brand Character Diagram
![Page 13: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/13.jpg)
Assignment 03 / Branding
Naming Process
3 Key Factors:quick, searches, sage
Selected words form the original post:“Fast, Quick, Look, Smart, Bliss”
FaSCAN (tweaking fast)quicklook (combining quick and look)
smartCAM (tweaking smart)quikbliss (tweaking and combining quick and bliss)
![Page 14: Fa102a presentation-102815](https://reader036.vdocument.in/reader036/viewer/2022062523/587180731a28ab230b8b7663/html5/thumbnails/14.jpg)
Assignment 03 / Branding
Final Product / Service Name
alliteration - fun to say, memorabledescriptive - its fast, and it scans
evocative - invokes certain imagery
“its FaSCAN, not FaSCANNOT”
Selected Name: FaSCAN