fa102a assignfivea

Pre-implantation Genetic Screening Angelina Izzo

FA102a, Research and Speculative Product/Service Development


Assignment One Research

“By the Year 2040, Embryo Selection Could Replace Sex as the Way Most of us Make Babies”http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies



-Human reproduction is about to undergo a radical shift

https://www.geneticliteracyproject.org



• At present, over a thousand such diseases can be screened during PGS.

• Parents using IVF and PGS can select embryos not carryingthose diseases.

https://isbibb

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• Some estimate we’ll be able to predict height from cells taken from early stage embryos within a couple of years and intelligence within a decade.

http://philadelphia.cbslocal.com/


Assignment One Future Product or Service

• Pre-implantation Genetic Screening• Genetic modification beneficial or detrimental?• Creating “super-humans”• Basically “deleting” genetic diseases


Source for Brand Character Words:


Name Process

GENEMOD• Play on words that is both interesting and to the

point


ORIGINAL DRAWN DIAGRAM


After considerationit was clear that thename could be simplified further

which createdGENEMOD,the simple andto the point brand name


Assignment Three, Logotype Research

SUPERIOR

http://www.goldmansachs.com



SUPERIOR

https://www.northwell.edu/



SUPERIOR

http://www.hofstra.edu/home/



SUPERIOR

http://www.nytimes.com/



SUPERIOR

http://www.coca-cola.com/global/glp.html


Assignment Three, Finished Logotype


Assignment Four, Social Media Branding, Facebook Pages

In other existing webpages, the companies chosen use professional words and detailed descriptions to let the visitors know exactly what the company does and what it provides to the users.

FACEBOOK EXAMPLES:

Amazon: https://www.facebook.com/Amazon/?fref=ts

Apple: https://www.facebook.com/pages/Apple-Inc/105596369475033?fref=ts

Microsoft: https://www.facebook.com/Microsoft/?fref=ts



• Word of mouth

• Connection through Facebook

• Various emails

• Via friends’ comments

• Posts to personal Facebook page


Assignment Five, Webpage Layout Research for Wireframes

For other company websites, it seems that one wireframe design that is common is where the logo is up top, then there are links for the different service, and below is a slideshow showcasing the most recent products.


Assignment Five, Webpage Layout Research for Wireframes


Assignment Five, Wireframe


Assignment Five, Tagline Research

fa102a assignfivea

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