fa102a assignthree 1
TRANSCRIPT
Pre-implantation Genetic Screening Angelina Izzo
FA102a, Research and Speculative Product/Service Development
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
“By the Year 2040, Embryo Selection Could Replace Sex as the Way Most of us Make Babies”http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
-Human reproduction is about to undergo a radical shift
https://www.geneticliteracyproject.org
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• At present, over a thousand such diseases can be screened during PGS.
• Parents using IVF and PGS can select embryos not carryingthose diseases.
https://isbibb
io.wikispa
ces.co
m/
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• Some estimate we’ll be able to predict height from cells taken from early stage embryos within a couple of years and intelligence within a decade.
http://philadelphia.cbslocal.com/
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Future Product or Service
• Pre-implantation Genetic Screening• Genetic modification beneficial or detrimental?• Creating “super-humans”• Basically “deleting” genetic diseases
Pre-implantation Genetic Screening Angelina Izzo
Name Process
GENEMOD• Play on words that is both interesting and to the
point
Pre-implantation Genetic Screening Angelina Izzo
After considerationit was clear that thename could be simplified further
which createdGENEMOD,the simple andto the point brand name
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.goldmansachs.com
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
https://www.northwell.edu/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.hofstra.edu/home/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.nytimes.com/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.coca-cola.com/global/glp.html