fabric capabilities overview-090110

13
Marketing & Product Capabilities

Upload: fabric-interactive

Post on 06-Dec-2014

1.670 views

Category:

Design


1 download

DESCRIPTION

Fabric Capabilities Overview

TRANSCRIPT

Page 1: Fabric capabilities overview-090110

Marketing & Product Capabilities

Page 2: Fabric capabilities overview-090110

We build amazing digital products and applications for brands, media, agencies, and start-ups.

product development marketing

๏ Research๏ Ideation & Concept Development๏ Brand ID๏ User Experience Design๏ AJAX/Flash๏ Development๏ Infrastructure & Deployment

Our Marketing Group delivers stand-out campaigns and social media programs with clear ROI.

๏ Digital Marketing Strategy๏ Brand Development๏ Content & Media Production๏ Campaign Planning & Execution๏ Social Marketing & WOM๏ Search Marketing๏ Optimization & Reporting

Page 3: Fabric capabilities overview-090110

Clients

Page 4: Fabric capabilities overview-090110

www.easytoassembleseries.com

Creative, Marketing Strategy, Design, Social Marketing

RESULTS:8+ Million views for IKEA

Creative, interactive, and marketing for top branded entertainment web-series from IKEA

“Five Best Branded-EntertainmentDeals of 2009”

Page 5: Fabric capabilities overview-090110

RESULTS:200,000 Facebook Fans and 100,000+ visitors

New web product development and marketing for start-up in Pets vertical

www.dogasaur.com

Ideation, Digital Strategy, Brand ID, Product Development, Content

App Development, Social Marketing Strategy and Execution

Page 6: Fabric capabilities overview-090110

RESULTS:40% sales increase with major retailer

www.facebook/lovinscoopful

Digital Marketing Strategy, Creative, Content & Video Production, PR/Publicity,

WOM, Search, Social Marketing, Facebook App Development

100% Organic marketing campaign for under-dog ice cream brand

“What Flavor Ice Cream Are You?”

Page 7: Fabric capabilities overview-090110

www.jarritosnation.com

Concept Development, Game Mechanics, User Experience, App Development. Agency: RocketXL

Social game for Jarritos - Mexicos most popular soft drink

RESULTS: Web app built and launched in less than 3 months

Page 8: Fabric capabilities overview-090110

RESULTS: 100,000+ Tween-girls registered in Less Than 45 Days

www.jcpenney.ellegirl.com

Creative, Design Illustrations, Interaction Design, Flash, Traffic

Back-to-school campaign for JC Penney and ElleGirl

Page 9: Fabric capabilities overview-090110

Recipe finder app powering Hachette properties with more than 1 million recipes

www.womansday.com

Information Architecture, UI Design, App Development

RESULTS: Crawled and organized 1 million web recipes

Page 10: Fabric capabilities overview-090110

www.womansday.com

Information Architecture, UI Design, Web App Development

Woman’s Day Recipe Finder App

User friendly web apps for big media and agencies

Page 11: Fabric capabilities overview-090110

Share Recipes; Send a Craving

User friendly web apps for big media and agencies

http://apps.facebook.com/cholula-cafe/

Concept Development, App Development, User Experience, Facebook Integration

Page 12: Fabric capabilities overview-090110

www.projectimgnation.com

Ideation, Concept Development, App Development, User Experience, Facebook Integration.

100,000+ Crowd-Sourced Drawn Tiles

Future Shop project.img.nation

Page 13: Fabric capabilities overview-090110

Today, everything we do is social