face book in career services

8/6/2019 Face Book in Career Services

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To Facebook, or not to

Facebook?That is Career Services Question

Laurent Troland

Career Services

Bridgewater State College


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Outline

Background and Purposes

Facts about Usage

Student Impressions Why this is an Important Issue

Employers and Social Networking websites

Career Centers and Social Networking websites Recommendations for Career Centers


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Definition of Social Networking Websites A Web site that provides a virtual community for people

interested in a particular subject or just to "hang out"together

Sites may also serve as a vehicle for meeting in person

Globally, hundreds of millions of people have joined one ormore social networking sites(www.pcmag.com)


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The Purposes Connect/Reconnect with friends and classmates

See who is on campus

Announce events

Send messages

Join common interest groups

Share photos, music and videos Network


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Student Usage


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What StudentsD

o Not Realize

They are Public Domains

Unread privacy policies

Many employers and administrators already online

It is not illegal for colleges or employers to look up

information online It is not illegal for employers to use information found when

making hiring decisions


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MillennialsWhy They Use This The

Way They Do Millenials as a group

Online interactions = personal interactions

False sense of security

Not aware of implications of their online usage

Invasion of their privacy

Online space is just as private as their home

Do not see how their personal life affects their work life

Online self is not a true representation of their real self


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Why is this an issue? Students unaware or do not monitor

Social Networking = The Real You?

College recruiters are often young professionals right out ofcollege Access to sites increases and so does the temptation to use them

Employers and CSOs these websites more and more

Unprofessional, false and inappropriate profiles/information

Examples of the problem


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National Trends of Employers According to NACEs (National Association of Colleges and

Employers) Job Outlook 2008 Guide, employers indicate

17% of employers surveyed plan to use social networking sites

66% advertisement

53% networking

38% screening

2007 Job Outlook Guide

25% report using search engines like Google.com to see whatcomes up with a candidates name

2009 Guide does not have any such statistics


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National Trends of Employers University ofDayton nationwide poll found

40% of employers would consider using Facebook

profile information in a job interview

AfterCollege.nets study found that

40% of employers conduct web searches

37% of these stated that if they found something

questionable, they would consider NOT hiring that

individual


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Career CentersWhat Can You Do?


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Recommendations for

Career Services Offices

We cannot go on the offensive or our message will be lost

Discuss responsible online usage of these websites

Create a Helpful Hints page with tips and advice

Create workshops, handouts and/or materials

Online Image Checklists Post How To sections for enabling privacy features

Polish personal pages; use www.linkedin.com


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Helping Your Students Create a

Personal Internet Presence Look-up name on search engine sites like Google

Technorati.com and IceRocket.com search social network sites

Use a professional email address Keep separate email addresses

Review all personal websites

Enable privacy features on websites

Be conscious of postings on other sites and blogs Disconnect from friends who have questionable profiles


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Career Services

If You Go Online

Research and consider creating a Facebook page

Most create a Group page Post location, office hours, contact information, etc.

Post calendar of events, tips of the week, discussion boards

Have student workers invite their friends and watch the group

expand Who will monitor this site?

Create pages for your special events and invite students to RSVP


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But Keep in Mind Actual foot traffic of such pages is low

While using these websites sounds great, are we exposing

ourselves to liability? Are we liable for ignoring the negative things we see on these

websites?

Currently not aware of legal cases, but could we be blamed?

Some students regard these websites as their personaldomain Using this medium can be a double-edged sword


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So WhatD

oes This All Mean? Learn about and explore these sites

Be aware and keep up with the trend

Teach your employees and students about the pitfalls andresponsibilities of online conduct

(Especially your Millenials!)

Be cautious about creating your own pages

Use it for inclusion

Stay current on news and legal issues surrounding online

communities


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Any Questions?Thank you for attending!

Laurent Troland

Career Services

Bridgewater State College

Bridgewater, MA 02325

[email protected]

(508) 531-1328


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References and Sources www.naceweb.org www.facebook.com

www.myspace.com

www.careerjournal.com

www.aftercollege.net http://en.wikipedia.org/wiki/Facebook

s_use_in_investigations

www.careerbuilder.com

www.newyorktimes.com

www.timesargus.com www.llrx.com

www.columbiamissourian.com

www.boston.com

www.collegerecruiter.com

www.chronicle.com

www.daily.stanford.edu

www.washjeff.edu/careerservices

www.udayton.edu/news

www.dailybruin.ucla.edu/news www.jobsearch.about.com

www.collegegrad.com\

www.nymag.com

www.wallstreetjournal.com

Lets Get Visible by Jill Wesley,Indiana Business College

Drexel University CareerDevelopment Center

Cornell University IT Policy Handbook

face book in career services

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